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How can
you succeed
with 50+
workers?
Business
as usual?
Sagacious
human
capital?

War for
talent?

John B. Mahaffie
Leading Futurists LLC
jbmahaffie@leadingfuturists.biz

What future
for 50+
workers?

Dr. Katherine LY Green
Green Consulting Group LLC
kyg@katherinegreen.com
50+@Work

About this guide

This guide offers you a perspective on, and tools for
exploring impacts of the 50+ workforce. The guide will
help you discover what the aging workforce could
mean to your organization and when it will matter. We
offer three scenarios for 2020, tools and insights you
can use to have a clearer understanding of your
strategic options for success now and in the future.
We urge you to explore this topic with an open mind.
Be ambitious, and be ready to get out of your comfort
zone and get some new thinking going.
© 2011 by Green Consulting Group LLC + Leading Futurists LLC

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50+@Work

Your progress bar
Introduction

3 Scenarios

Explore

Envision

Plan

Resources

Throughout this guide, you will see the bar above at the
top of each page. It is a quick-view table of contents for
the guide. The white part of the bar shows where you are
in your progress through the guide.

© 2011 by Green Consulting Group LLC + Leading Futurists LLC

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50+@Work

In the struggle for survival, the fittest win
out at the expense of their rivals because
they succeed in adapting themselves
best to their environment.
--Charles Darwin

© 2011 by Green Consulting Group LLC + Leading Futurists LLC

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Why we need to pay attention to the
aging workforce
Key facts
Employers have to reckon with an
aging workforce that will age yet
further:

In 2020, those 65+ will be 22% of the
Adult US population

• The median age of Americans is
36.5, and rising

• The median age in Germany is
44.9 years, and Japan 44.8
years
• In 2020 55 million Americans
will be aged 65+

Consider how a stronger focus on that
cohort could benefit your workforce

• Labor force participation is up
for those 55+, down for those
20-24 since 2001
© 2011 by Green Consulting Group LLC + Leading Futurists LLC

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The aging workforce:
An emerging issue and opportunity

The workforces in North America, Europe, Japan,
and elsewhere are aging rapidly. Employers and
employees have yet to come to grips with what
these changes mean. Workforce expectations and
practices are typically based on past realities and
past ideas that don’t match the emerging reality.
They need to be updated.

© 2011 by Green Consulting Group LLC + Leading Futurists LLC

The trend will only
intensify. More people will
live to older ages, and
most retirement planning
is inadequate to pay for it.
The strain on younger
workers to support older
people is high and rising.
More older people will be
at work beyond the
traditional retirement age,
perhaps into their 70s and
beyond. Some will want to
be working, and many will
have to, for financial
reasons. Productive aging,
in all its manifestations,
gives hope that life after
50 is worth harnessing for
social and cultural good.

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What if you don’t do anything?
Lack of foresight comes at a cost. What is your organization going to do
when:
 A significant percent of your core workforce retires early – without
warning – when federal entitlement programs are part of the deficit
reduction plan?
 The leadership pipeline, underfunded for years, doesn’t produce savvy
leaders who can triumph during difficult economic times?
 New business opportunities require expertise gained only through
extensive experience?
 Clients request that workers are “plug and play” - no on-the-job
training for new recruits at the client’s expense?
 Contract renewals stipulate that certain workers, or the skill
equivalent, are required but those same workers want flexible work
arrangements in order to stay?
 HR is over budget, retention rates are low for young upwardly mobile
workers, recruitment costs are high, hiring bonuses are limited to
executives, and key jobs need to be filled
© 2011 by Green Consulting Group LLC + Leading Futurists LLC

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The Big Question: How do you change today to ensure
a future you want for tomorrow?
What, how, and so what?

How do you change
successful organizations’
human capital strategies;
which, if they continue to
use today, will destine them
to unproductive, low-skilled
or workforce shortages in
the future?

•

What - create the business necessity
for a new view of and different
ways to engage the 50+ worker

•

How – by using a variety of
foresight tools, enabling a
thoughtful examination among key
stakeholders, and asking the right
questions to surface the challenges
and opportunities

•

So What - you and your
organization can anticipate an
emerging future, take actions that
will facilitate a preferred future,
adjust human capital practices to
shifting realities, build age-savvy
work cultures, and orient the
business to harness the
opportunities while mitigating the
risks of an aging workforce

© 2011 by Green Consulting Group LLC + Leading Futurists LLC

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The aging work force: Our perspective
 50+@Work is not advocating for
hiring 50+ workers as a social
program
 Older workers are a source of
talent and experience in a labor
market where those things can be
in short supply
 It is good for people 50+ to be a
valued part of the workforce
 They have a combination of
economic needs to work, and the
desire to be engaged, valued,
active, and interested

 Organizations, and the people who
lead them, would benefit from a
clear examination of possible
futures with a focus on the 50+
workforce
 Organizations’ ongoing success will
necessitate updating work culture
norms to better assimilate and
leverage capacities of an aging
workforce and 50+ talent

Green Consulting Group LLC and Leading
Futurists LLC offer consulting, workshops,
and research and analysis to help
organization tailor their work and workforce
strategies to the emerging reality of
workforce aging

© 2011 by Green Consulting Group LLC + Leading Futurists LLC

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© 2011 by Green Consulting Group LLC + Leading Futurists LLC

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Introduction to the guide
What follows:
 3 scenarios for 2020 of the aging workforce
 Explore – understand better how the 50+ workforce
will impact your organization
 Envision – set your goals for the organization’s future

 Plan – Identify potential strategic actions
 Resources – additional resources you can use to
explore implications of the aging workforce on work,
the workforce and business

© 2011 by Green Consulting Group LLC + Leading Futurists LLC

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Ways to Use this Guidebook
Use foresight to navigate the crossroads when aging workforce issues
and opportunities come to a head:
• Facilitate deep thinking among key stakeholders of the inherent
opportunities and potential risks poised by an aging workforce
• Assess the business effects of an aging workforce on your organization’s
viability and profitability in the short- and long-term
• Create compelling business reasons to adapt human capital practices,
policies and working conditions to an age-diverse workforce

• Customize your organization’s response in recruitment, retention, training
or separation practices based on your unique challenges, resources and
business plan
• Create a talent portfolio with a balanced blend of emerging and
experienced skills, knowledge and social networks to fulfill your
organization’s strategy
• Create work and work cultures favored by experienced talent with high
value-added skills and marketable expertise
© 2011 by Green Consulting Group LLC + Leading Futurists LLC

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© 2011 by Green Consulting Group LLC + Leading Futurists LLC

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Introduction to scenarios

Scenarios encourage
a wider, more
variable look at
alternatives with
multiple outcomes

Scenarios are groups of stories about at time in
the future
FUTURE
Scenario

50+@Work

Scenario
Scenario
Scenario

Planners may be
focused on single
outcomes; thinking
within traditional and
narrow boundaries
NOW
© 2011 by Green Consulting Group LLC + Leading Futurists LLC

Using scenarios helps us make
sure not to plan around a single
outcome—we can’t really
predict the future, so we need
to be prepared for a range of
possibilities
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Three Scenarios for the 50+ Workforce
Three scenarios offer contrasting views of what’s possible for the
50+ workforce over the next 10 years:

1. Business as Usual 2020 -- Employers change little in
how they approach the 50+ workforce

2. War for Talent 2020 -- While not embracing the 50+
workforce overall, employers compete to hire the
most talented older workers
3. Sagacious Human Capital 2020 -- Employers and
society have changed their attitudes about older
workers, embracing their skills, knowledge, and
wisdom
© 2011 by Green Consulting Group LLC + Leading Futurists LLC

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With “Business as Usual” older workers often have
marginal roles, not using their true talents

Scenario 1: Business as Usual 2020
Employers change little in how they
approach the 50+ workforce
© 2011 by Green Consulting Group LLC + Leading Futurists LLC

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Scenario 1: Business as Usual 2020
Employers change little in how they approach the 50+ workforce
The 2020 Story
 Average unemployment rate for older US workers
23% vs. 7.3% for workers under 55
 Yet more of the 50+ are underemployed, and
working at lower incomes than they did before
 More 50+ workers in programs for retraining,
exploring job options
 More 50+ workers want to and/or must work,
especially as people live longer in good health
 Continued hiring discrimination, longer gaps
between employment, lack of career advancing
opportunities, reduced salaries upon finding a job,
minimal training and re-training opportunities
 More older workers are opting to retire to take
advantage of entitlements before they change
 Rising entrepreneurship for the 50+ reflects a
desire to keep working, earning, and being active

With “Business as Usual” older workers often
have marginal roles, not using their true talents

 Policymakers have been unable to foster much
change in employer attitudes.

© 2011 by Green Consulting Group LLC + Leading Futurists LLC

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In the “War for Talent,” the most talented of any age are sought
after

Scenario 2: War for Talent 2020
While not embracing the 50+ workforce overall, employers
compete to hire the most talented older workers
© 2011 by Green Consulting Group LLC + Leading Futurists LLC

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Scenario 2: War for Talent 2020
While not embracing the 50+ workforce overall, employers compete
to hire the most talented older workers
The 2020 Story
 Human asset professionals recognize that there is
a war for talent in the employment marketplace

 The war for talent means employers compete to
attract and keep a cadre of top talent that is 50
and older
 This war is an expensive, no-holds-barred struggle
to get and keep the high performers, companies
willing to pay for that talent win
 Organizations customize recruitment and
retention strategies for high performers in the
50+ age group

In the “War for Talent,” the most talented of
any age are sought after

 Employers’ priority had been mainly retaining
only select workers beyond the typical retirement
age
 It’s not unusual any more for employers to hire
someone who is 60 or 65 years old. But they are
highly desirable talent—expensive free agents
who have a lot of options in the marketplace
© 2011 by Green Consulting Group LLC + Leading Futurists LLC

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Organizational strength comes from having all
generations valued and engaged in the
workforce

Scenario 3: Sagacious Human Capital 2020
Employers and society have changed their
attitudes about older workers, embracing
their skills, knowledge, and wisdom
© 2011 by Green Consulting Group LLC + Leading Futurists LLC

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Scenario 3: Sagacious Human Capital 2020
Employers and society have changed their attitudes about
older workers, embracing their skills, knowledge, and wisdom
A 2020 Story
 Older workers are a substantial and growing
share of the workforce in the US
 Cutting-edge employers recognize older
workers as a strategic asset and even
compete with employers overseas for talent
 One out of every five workers in the US labor
force is aged 55+
 New performance metrics help account for
the value of knowledge/wisdom, judgment,
creativity, and problem solving
 Older workers raise some costs, but
employers can get the costs back in revenue
growth, customer retention, and
productivity
 Employers’ motivation has been recapturing
and using talent that just a few years ago
was pushed out
© 2011 by Green Consulting Group LLC + Leading Futurists LLC

Organizational strength comes from
having all generations valued and
engaged in the workforce

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© 2011 by Green Consulting Group LLC + Leading Futurists LLC

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Connecting insights to strategy: four steps
 Identify your rationale – Why your organization needs to
change its strategy with and for the 50+ workforce
 Explore the issue – Fit this thinking to your situation.
Collect ideas about the 50+ workforce, apply to your
organization’s human capital strategies, assess impact on
the organization, anticipate how conditions may change

 Envision your success – Decide where you should go, and
want to go in the next 10 years: What should your 50+
workforce strategy be? How will an age-balanced talent
portfolio support strategic success?
 Plan – With your vision in hand, identify the key strategic
moves and particular actions you can take now, and going
forward, to reach success

© 2011 by Green Consulting Group LLC + Leading Futurists LLC

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Identify your rationale
Use these questions to assess timing and impact for your organization
 What is your current age mix ?
 What is the current, and projected, demographic profile of the regional
labor pool?
 What percentage of your workers are eligible to retire in the next 1, 3, and
5 years?
 What is the current retention rate for your 50+ workers?
 Which of your strategic objectives would be negatively impacted if current
retention rates hold?

 What strategies do you have to capture and transfer critical institutional
knowledge?
 Which of your policies and procedures encourage 50+ workers to remain
employed, engaged and productive?
 Are your managers trained to manage, give feedback and lead an agediverse workforce?

 Is your organization an employer of choice for 50+ workers? What
examples can you give when recruiting or retaining experienced workers?

© 2011 by Green Consulting Group LLC + Leading Futurists LLC

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Resources

Explore the issue
The Futures Wheel:
Example

What’s it for?
Expand thinking,
develop connections
among disparate
ideas, grasp the
complexity of an
idea.
The Futures Wheel was
invented by Futurist
Jerome Glenn,
Cofounder and Director,
UN Millennium Project

Future
waves
of
attrition

Quality
issues
Skill
gaps

Rising
retirement
attrition
Reduced
productivity

Higher
training
costs
xxxxx

Higher
recruitment
costs

Skewed
age
composition

Worker
stress

Work
disruption

Stress
on staff

Further
attrition
© 2011 by Green Consulting Group LLC + Leading Futurists LLC

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Explore the issue
The Futures Wheel:
Looking for impacts in our
organization
How to Use: Print a copy
of this page, or start a
Futures Wheel on a
notepad or whiteboard.
Start with an initial idea, in
the middle, and think
about its implications
(inner ring). Then consider
the implications of the
inner ring ideas.

Issue/Trend

Continue to fill in outer
circles to gain a deeper
understanding of the
issue.

© 2011 by Green Consulting Group LLC + Leading Futurists LLC

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Explore the
issue
The futures
implications
matrix-Example
What’s it for?
Expand thinking into
the future, fosters
open views of
opportunities,
encourages
connections between
current and future
state, demonstrates
that many things
change over time
rather than remain
constant

Explore

Envision

Plan

Resources

50+@Work

WORKSHEET: The Futures Implications Matrix
Issue, trend:
Nursing
Now
In the next 10 years
Workforce
Challenges

•Middle-aged and aging
workforce
•Growing difficulty with labor
intensive aspects of jobs
•Many want to retire
•Skilled nursing care shortage

•Younger, less skilled workforce
•Larger workforce due to
expected growth in health care
sector
•Different skill needs for nursing
care with an older, more
ethnically diverse client base
• Skilled care likely to occur in
non-traditional settings

Opportunities

•Make job accommodations
to reduce impact of heavy
lifting with lifting teams and
technical changes to beds
•Offer retention bonus to
keep some staff on the job
•Use veteran nurses as
mentors for new hires

•Time to train and develop
broader nursing skill set
•Utilize alternative delivery
systems for health care:
community-based para-nurses,
mobile medical centers,
telemedicine
•Use retirees as temps when care
needs cycle high

© 2011 by Green Consulting Group LLC + Leading Futurists LLC

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Explore the issue
The futures implications matrix
WORKSHEET: The Futures Implications Matrix
How to Use:
Print this page, or draw a
matrix for yourself. Select
an idea, issue or trend.
Consider current
challenges and
opportunities assuming
conditions of today (both
positive and negative)
Then look ten years out –
What challenges and
opportunities may be
present? Include those
that continued from the
prior 10 years, and those
that didn’t exist but could
emerge in the next ten.

Issue, trend:
___________ Now

In the next 10
years

Challenges

Opportunities

© 2011 by Green Consulting Group LLC + Leading Futurists LLC

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Envision your success
 What would success look like?
 Can you envision a better, more successful
future with the 50+ workforce?
 What is your compelling future story?
 The challenge we urge you to undertake is to
“think big thoughts” at this point
 The diagram on the next page shows realms of
success. We say, don’t just do the near-at-hand,
easy stuff—the “low hanging fruit”
 Note please! You should be a bit ambitious and
courageous— push the boundary and see how far
can you get!

© 2011 by Green Consulting Group LLC + Leading Futurists LLC

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Envision your success
• How high can you aim?
• Can you get beyond the
low-hanging fruit?

Plan

Resources

50+@Work

Big Systems
• Transforming retirement finances
• Society changes its views of aging and
worklife
• Productive aging engages people 70+

Getting serious
•
•
•
•

Ending mandatory retirement
Age-blind hiring
Active recruitment of 50+, 60+
Enter the war for talent

What’s it for?
This diagram shows how
some actions are smaller, and
tactical, some more serious,
and impactful. It makes the
point, real change means
getting beyond the lowhanging fruit

Low-Hanging Fruit
•
•
•
•

Age-neutral hiring
Diversity training
Job-sharing
Language use policies

1995

2000

2005

2010

2015

© 2011 by Green Consulting Group LLC + Leading Futurists LLC
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2020

2025
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What is the low-hanging fruit?
In your organization, what
are examples of “lowhanging fruit” (easy-toimplement) actions you have
taken or could take for
greater success with the 50+
workforce? Try to identify at
least three.
 Example: Include pictures
of workers over age 50 in
marketing materials.

© 2011 by Green Consulting Group LLC + Leading Futurists LLC

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Envision your success
What are your low-hanging fruit,
getting serious, and big systems?
Identify a few items at each level on the
diagram

Big Systems

• ____________________________
• ____________________________
• ____________________________

Getting serious

• ____________________________
• ____________________________
• ____________________________
How to use
Print out this page, and add
examples from your
organization. Be a little
audacious—this is a place to
try out some bold ideas.

Low-Hanging Fruit

• ____________________________
• ____________________________
• ____________________________
1995

2000

2005

2010

2015

© 2011 by Green Consulting Group LLC + Leading Futurists LLC

2020

2025
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Envision your success
Where will you be in 2020?
My vision of success with the 50+
workforce. In 2020, these things would be
true:

50+@Work
What’s it for?
This is your time to
really describe what
success would look
like for your workforce
strategies.

__________________________________
__________________________________
__________________________________
__________________________________

How to use
Note at least three to
five things that
summarize what
would be true in 2020
if you achieve greater
success with the 50+
workforce.

__________________________________
© 2011 by Green Consulting Group LLC + Leading Futurists LLC

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Plan
Developing ideas about reaching your vision of success
with the 50+ workforce
 The next few pages help you consider ideas and next steps for
your human capital strategy to reach your vision of success
 Explore your organization’s readiness to build new programs and
strategies for the 50+ workforce
 Use the framework on the following pages to gather elements of a
successful strategy

 You will describe some outcomes and key areas of focus in your
strategy

© 2011 by Green Consulting Group LLC + Leading Futurists LLC

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Plan
Putting together a strategy
With your vision in hand
Your Vision of
Success

A

B
The unmet need

C

What’s it for?
This is a model you
will use to explore
how to reach your
vision of success,
focusing on key
pillars that will
support that success.

Identify key strategic pillars
to support your vision
Based on your compelling
reason for change

© 2011 by Green Consulting Group LLC + Leading Futurists LLC

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Plan
Building a base for your success: Key pillars of your strategy
Reaching your goals over the next
ten years or so means developing
plans and action around some key
strategies. Those “pillars” of your
overall strategy are the critical
support on which you can build a
strong program and achieve success.
How to use
Identify 3 or 4 areas you can work on that
will make a difference. E.g. training,
organizational culture, workforce
development, human capital strategy,
retention policies
Each pillar should be supported by actions
you can take now and soon to build
towards your goals, and achieve your
vision.

 Pillar:______________________
___________________________
 Pillar:______________________
___________________________
 Pillar:______________________
___________________________
 Pillar:______________________

___________________________

© 2011 by Green Consulting Group LLC + Leading Futurists LLC

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Plan
Example
Pillar
_Training________
______________

Pillar

•Benchmark other
organizations’
training programs
•Train younger
managers how to
work effectively
with older workers
•Interview 50+ staff
to assess needs

© 2011 by Green Consulting Group LLC + Leading Futurists LLC

Pillar
What’s it for?
This is where you
get specific
about how you
would build and
use the Pillars of
Success you have
identified

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Plan
Potential actions to support your pillars
Pillar
________________

Pillar
________________

Pillar
________________

How to use
Add your pillars
at the tops of the
columns. Collect
specific ideas for
actions you can
take to build,
leverage, and
strengthen the
pillar.
Don’t be too
cautious here,
these are ideas
to consider and
refine further.

© 2011 by Green Consulting Group LLC + Leading Futurists LLC

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Plan: Putting it all together

Your 50+ Workforce Strategy

Pillar: ___________

Pillar: ___________

Pillar: ___________

________________

________________

________________

________________

________________

________________

________________

________________

________________

Why we need to do things differently:
______________________________________________________
______________________________________________________
© 2011 by Green Consulting Group LLC + Leading Futurists LLC

What’s it for?
For an at-a-glance
view of your thinking
a visual tool for
sharing ideas with
others

How to use
Bring together a
summary statement
of your vision, your
pillars of success, and
a clarifying
statement of why it’s
critical to do things
differently in this
diagram

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© 2011 by Green Consulting Group LLC + Leading Futurists LLC

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Foresight and your needs: What else can you do?
An executive
briefing

A “futures
day”/workshop

Build Scenarios
with your team

Engage our
board/leadership

Change minds in
my company

Me

Understand
critical issues
better

Update our strategic
planning

Build new organizational
strategies

Engage experts, consultants, facilitators on
foresight and organizational development
© 2011 by Green Consulting Group LLC + Leading Futurists LLC
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Find your critical need
(yellow) and follow the
arrows to learn what you
might do to get started

A top future insights piece
A briefing or workshop on
this issues’ future
Reports and analysis on:
• Trends in our marketplace
• Emerging issues
• Laws & Regs, government
• Workforce trends
• Etc.

We can help!
Contact us for more ideas, and let
us know what we can do for you
41
Introduction

3 Scenarios

Explore

Envision

Plan

Resources

50+@Work

Explore the issue further
Here are some ways to open this exploration up to your
colleagues
 Foster a collective look and generate answers to the question: what should
we be ready for?
 Distribute ready to use, self-explanatory tools with examples

 Collect and interpret multiple views of what the 50+ workforce means to
your organization
 Dig deep into possibilities of future impact with The Futures Wheel and
Futures Implication Matrix
 Assess degrees of impact of possible futures on the organization
 Tailor insights from 2020 scenarios to localize the most pressing needs and
impactful challenges in your workplace
 Anticipate degrees of change and related implications for work, workforce
and culture

© 2011 by Green Consulting Group LLC + Leading Futurists LLC

42
Introduction

3 Scenarios

Explore

Envision

Plan

Resources

50+@Work

Ways We Can Help
 Workshops – Exploring the Future of the 50+ Workforce ( .5, 1 or 2 days) –
facilitated workshop with key stakeholders to collectively explore impacts of an
aging workforce, formulate visions of choice for a desired future, craft strategy to
address work, work practices and culture barriers to achieve preferred future

 Consulting – range of consulting services including foresight work sessions,
futures research and analysis, organization culture surveys, change management
consulting, collaborating with HR/OD function to identify appropriate responses
to specific, unique human capital challenges of an aging workforce

 Training Programs
 Intergenerational Teaming


Leading a Multi-Generational Workforce



Mentoring as if Knowledge Mattered

 Speaking Engagements – Plenary Keynotes, Retreats, Board Meetings,
Professional and Civic Meetings, Conferences, Educational Sessions

© 2011 by Green Consulting Group LLC + Leading Futurists LLC

43
Introduction

3 Scenarios

Explore

Envision

Plan

Resources

50+@Work

What others are doing
A starter list






British Telecom recruits a diverse
workforce to reflect their customer base;
workers 50+ have access to training, can
choose to step down to jobs with less
responsibility and lower stress including
part-time, and can return, post retirement,
temporarily to help out during peak work
times
New York Teaching Fellows offers a 7-week
training program to enable older workers
to switch careers to teaching in an urban
setting; once teaching, the Fellows receive
additional support to complete their
teaching education by earning a master’s
degree



Dow Safety and Industrial Hygiene
tracked workers’ musculoskeletal
disorders, tasked a multidisciplinary team
to identify a standardized process for
identifying and prioritizing key risk factors
for injuries and illnesses



Center for Creative Leadership surveyed
3200 workers across four generations
about work; they share similar values
though express them differently, want
respect, value integrity and want
opportunities for learning



LL Bean, known for its exemplary service,
expands its workforce from 1,500 to 6,000
during peak season relying heavily on
older workers because they understand
what outstanding customer service
means.

SelectMind’s is a provider of corporate
networking solutions to keep retirees
connected to their prior employers for
purposes of mentoring, part-time work,
consulting, training or acting as a resource

© 2011 by Green Consulting Group LLC + Leading Futurists LLC

44
50+@Work

Why We Are a Good Fit and Choice
Leading Futurists LLC

John B. Mahaffie is co-founder and partner in Leading
Futurists LLC, a consultancy that helps organizations
explore the challenges and opportunities they face as
society, technology, and the world change.
John has worked as a futurist since 1987, giving
keynote talks, researching and analyzing issues and
trends, building scenarios, consulting, and authoring
books and articles on the future.
John co-authored Future Work: Seven Critical Forces
Shaping Work and the Work Force in North America,
Jossey Bass, 1990, and numerous reports and articles
on the future of work and worklife.
John’s mission, through his work, is to help people
think differently, and face the future, prepared.

Green Consulting Group LLC

Dr. Katherine Green started Green Consulting Group LLC
as a leadership, change management and aging workforce
consultancy in 1999.
In prior work, she held influential HR positions internally
and as a consultant in various sectors: finance,
transportation, technology, non-profit and Capitol Hill.
Her interest in aging workforce issues began as a
dissertation, broadened into research and publications for
the International Labour Office on employment best
practices for older workers, and evolved into years of
speaking engagements in Japan, UK and US to
professional, civic and business audiences.
This new, exciting phase of work is strategic consulting on
the 50+workforce: scenario exploration, staff training,
management development, change consulting, leadership
and human capital strategy.

© 2011 by Green Consulting Group LLC + Leading Futurists LLC

45
Introduction

3 Scenarios

Explore

Envision

Plan

Resources

50+@Work

Background and references








This guide is the result of a multi-year
collaborative effort between John Mahaffie and
Jennifer Jarratt, Leading Futurists LLC, and Dr.
Katherine Green, Green Consulting Group LLC.
The collaboration included educating business
leaders, in eight US cities, about the benefits of
and possible strategies to engage the 50+
workforce
The subject of the 50+ workforce is significant
and compelling. Our two companies bring
substantial, long-term experience with the topic
from our respective disciplines. We speak,
consult, conduct research and publish on the
issues and implications of a 50+ workforce from
many angles. Separately, and together, we
enable organizational leaders and their staff to
anticipate, plan and execute fitting and
appropriate change

A few other sources provided content for this
guide:

Cappelli, Peter, and Bill Novelli, Managing the
Older Worker: How to Prepare for The New
Organizational Order, Boston: Harvard
Business School Press, 2010.
Critchley, Robert K., Doing Nothing Is Not An
Option: Facing the Imminent Labor Crises,
Ohio: Thomson Publishing, 2004.
Hedge, Jerry, Walter C. Borman, and Steven E.
Lammlein, The Aging Workforce: Realities,
Myths, and Implications for Organizations,
Washington, DC: American Psychological
Association, 2006.

Leading Futurists LLC contributes expertise in
foresight, futures, trends analysis, and
workplace issues. Green Consulting Group LLC
specializes in the interplay of human capital,
organizational performance and change
leadership. The aging workforce has been a
professional interest for over two decades

© 2011 by Green Consulting Group LLC + Leading Futurists LLC

46

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The Aging Workforce Guide: Finding Success

  • 1. How can you succeed with 50+ workers? Business as usual? Sagacious human capital? War for talent? John B. Mahaffie Leading Futurists LLC jbmahaffie@leadingfuturists.biz What future for 50+ workers? Dr. Katherine LY Green Green Consulting Group LLC kyg@katherinegreen.com
  • 2. 50+@Work About this guide This guide offers you a perspective on, and tools for exploring impacts of the 50+ workforce. The guide will help you discover what the aging workforce could mean to your organization and when it will matter. We offer three scenarios for 2020, tools and insights you can use to have a clearer understanding of your strategic options for success now and in the future. We urge you to explore this topic with an open mind. Be ambitious, and be ready to get out of your comfort zone and get some new thinking going. © 2011 by Green Consulting Group LLC + Leading Futurists LLC 2
  • 3. 50+@Work Your progress bar Introduction 3 Scenarios Explore Envision Plan Resources Throughout this guide, you will see the bar above at the top of each page. It is a quick-view table of contents for the guide. The white part of the bar shows where you are in your progress through the guide. © 2011 by Green Consulting Group LLC + Leading Futurists LLC 3
  • 4. Introduction 3 Scenarios Explore Envision Plan Resources 50+@Work In the struggle for survival, the fittest win out at the expense of their rivals because they succeed in adapting themselves best to their environment. --Charles Darwin © 2011 by Green Consulting Group LLC + Leading Futurists LLC 4
  • 5. Introduction 3 Scenarios Explore Envision Plan Resources 50+@Work Why we need to pay attention to the aging workforce Key facts Employers have to reckon with an aging workforce that will age yet further: In 2020, those 65+ will be 22% of the Adult US population • The median age of Americans is 36.5, and rising • The median age in Germany is 44.9 years, and Japan 44.8 years • In 2020 55 million Americans will be aged 65+ Consider how a stronger focus on that cohort could benefit your workforce • Labor force participation is up for those 55+, down for those 20-24 since 2001 © 2011 by Green Consulting Group LLC + Leading Futurists LLC 5
  • 6. Introduction 3 Scenarios Explore Envision Plan Resources 50+@Work The aging workforce: An emerging issue and opportunity The workforces in North America, Europe, Japan, and elsewhere are aging rapidly. Employers and employees have yet to come to grips with what these changes mean. Workforce expectations and practices are typically based on past realities and past ideas that don’t match the emerging reality. They need to be updated. © 2011 by Green Consulting Group LLC + Leading Futurists LLC The trend will only intensify. More people will live to older ages, and most retirement planning is inadequate to pay for it. The strain on younger workers to support older people is high and rising. More older people will be at work beyond the traditional retirement age, perhaps into their 70s and beyond. Some will want to be working, and many will have to, for financial reasons. Productive aging, in all its manifestations, gives hope that life after 50 is worth harnessing for social and cultural good. 6
  • 7. Introduction 3 Scenarios Explore Envision Plan Resources 50+@Work What if you don’t do anything? Lack of foresight comes at a cost. What is your organization going to do when:  A significant percent of your core workforce retires early – without warning – when federal entitlement programs are part of the deficit reduction plan?  The leadership pipeline, underfunded for years, doesn’t produce savvy leaders who can triumph during difficult economic times?  New business opportunities require expertise gained only through extensive experience?  Clients request that workers are “plug and play” - no on-the-job training for new recruits at the client’s expense?  Contract renewals stipulate that certain workers, or the skill equivalent, are required but those same workers want flexible work arrangements in order to stay?  HR is over budget, retention rates are low for young upwardly mobile workers, recruitment costs are high, hiring bonuses are limited to executives, and key jobs need to be filled © 2011 by Green Consulting Group LLC + Leading Futurists LLC 7
  • 8. Introduction 3 Scenarios Explore Envision Plan Resources 50+@Work The Big Question: How do you change today to ensure a future you want for tomorrow? What, how, and so what? How do you change successful organizations’ human capital strategies; which, if they continue to use today, will destine them to unproductive, low-skilled or workforce shortages in the future? • What - create the business necessity for a new view of and different ways to engage the 50+ worker • How – by using a variety of foresight tools, enabling a thoughtful examination among key stakeholders, and asking the right questions to surface the challenges and opportunities • So What - you and your organization can anticipate an emerging future, take actions that will facilitate a preferred future, adjust human capital practices to shifting realities, build age-savvy work cultures, and orient the business to harness the opportunities while mitigating the risks of an aging workforce © 2011 by Green Consulting Group LLC + Leading Futurists LLC 8
  • 9. Introduction 3 Scenarios Explore Envision Plan Resources 50+@Work The aging work force: Our perspective  50+@Work is not advocating for hiring 50+ workers as a social program  Older workers are a source of talent and experience in a labor market where those things can be in short supply  It is good for people 50+ to be a valued part of the workforce  They have a combination of economic needs to work, and the desire to be engaged, valued, active, and interested  Organizations, and the people who lead them, would benefit from a clear examination of possible futures with a focus on the 50+ workforce  Organizations’ ongoing success will necessitate updating work culture norms to better assimilate and leverage capacities of an aging workforce and 50+ talent Green Consulting Group LLC and Leading Futurists LLC offer consulting, workshops, and research and analysis to help organization tailor their work and workforce strategies to the emerging reality of workforce aging © 2011 by Green Consulting Group LLC + Leading Futurists LLC 9
  • 10. Introduction 3 Scenarios Explore Envision © 2011 by Green Consulting Group LLC + Leading Futurists LLC Plan Resources 50+@Work 10
  • 11. Introduction 3 Scenarios Explore Envision Plan Resources 50+@Work Introduction to the guide What follows:  3 scenarios for 2020 of the aging workforce  Explore – understand better how the 50+ workforce will impact your organization  Envision – set your goals for the organization’s future  Plan – Identify potential strategic actions  Resources – additional resources you can use to explore implications of the aging workforce on work, the workforce and business © 2011 by Green Consulting Group LLC + Leading Futurists LLC 11
  • 12. Introduction 3 Scenarios Explore Envision Plan Resources 50+@Work Ways to Use this Guidebook Use foresight to navigate the crossroads when aging workforce issues and opportunities come to a head: • Facilitate deep thinking among key stakeholders of the inherent opportunities and potential risks poised by an aging workforce • Assess the business effects of an aging workforce on your organization’s viability and profitability in the short- and long-term • Create compelling business reasons to adapt human capital practices, policies and working conditions to an age-diverse workforce • Customize your organization’s response in recruitment, retention, training or separation practices based on your unique challenges, resources and business plan • Create a talent portfolio with a balanced blend of emerging and experienced skills, knowledge and social networks to fulfill your organization’s strategy • Create work and work cultures favored by experienced talent with high value-added skills and marketable expertise © 2011 by Green Consulting Group LLC + Leading Futurists LLC 12
  • 13. Introduction 3 Scenarios Explore Envision © 2011 by Green Consulting Group LLC + Leading Futurists LLC Plan Resources 50+@Work 13
  • 14. Introduction 3 Scenarios Explore Envision Plan Resources Introduction to scenarios Scenarios encourage a wider, more variable look at alternatives with multiple outcomes Scenarios are groups of stories about at time in the future FUTURE Scenario 50+@Work Scenario Scenario Scenario Planners may be focused on single outcomes; thinking within traditional and narrow boundaries NOW © 2011 by Green Consulting Group LLC + Leading Futurists LLC Using scenarios helps us make sure not to plan around a single outcome—we can’t really predict the future, so we need to be prepared for a range of possibilities 14
  • 15. Introduction 3 Scenarios Explore Envision Plan Resources 50+@Work Three Scenarios for the 50+ Workforce Three scenarios offer contrasting views of what’s possible for the 50+ workforce over the next 10 years: 1. Business as Usual 2020 -- Employers change little in how they approach the 50+ workforce 2. War for Talent 2020 -- While not embracing the 50+ workforce overall, employers compete to hire the most talented older workers 3. Sagacious Human Capital 2020 -- Employers and society have changed their attitudes about older workers, embracing their skills, knowledge, and wisdom © 2011 by Green Consulting Group LLC + Leading Futurists LLC 15
  • 16. Introduction 3 Scenarios Explore Envision Plan Resources 50+@Work With “Business as Usual” older workers often have marginal roles, not using their true talents Scenario 1: Business as Usual 2020 Employers change little in how they approach the 50+ workforce © 2011 by Green Consulting Group LLC + Leading Futurists LLC 16
  • 17. Introduction 3 Scenarios Explore Envision Plan Resources 50+@Work Scenario 1: Business as Usual 2020 Employers change little in how they approach the 50+ workforce The 2020 Story  Average unemployment rate for older US workers 23% vs. 7.3% for workers under 55  Yet more of the 50+ are underemployed, and working at lower incomes than they did before  More 50+ workers in programs for retraining, exploring job options  More 50+ workers want to and/or must work, especially as people live longer in good health  Continued hiring discrimination, longer gaps between employment, lack of career advancing opportunities, reduced salaries upon finding a job, minimal training and re-training opportunities  More older workers are opting to retire to take advantage of entitlements before they change  Rising entrepreneurship for the 50+ reflects a desire to keep working, earning, and being active With “Business as Usual” older workers often have marginal roles, not using their true talents  Policymakers have been unable to foster much change in employer attitudes. © 2011 by Green Consulting Group LLC + Leading Futurists LLC 17
  • 18. Introduction 3 Scenarios Explore Envision Plan Resources 50+@Work In the “War for Talent,” the most talented of any age are sought after Scenario 2: War for Talent 2020 While not embracing the 50+ workforce overall, employers compete to hire the most talented older workers © 2011 by Green Consulting Group LLC + Leading Futurists LLC 18
  • 19. Introduction 3 Scenarios Explore Envision Plan Resources 50+@Work Scenario 2: War for Talent 2020 While not embracing the 50+ workforce overall, employers compete to hire the most talented older workers The 2020 Story  Human asset professionals recognize that there is a war for talent in the employment marketplace  The war for talent means employers compete to attract and keep a cadre of top talent that is 50 and older  This war is an expensive, no-holds-barred struggle to get and keep the high performers, companies willing to pay for that talent win  Organizations customize recruitment and retention strategies for high performers in the 50+ age group In the “War for Talent,” the most talented of any age are sought after  Employers’ priority had been mainly retaining only select workers beyond the typical retirement age  It’s not unusual any more for employers to hire someone who is 60 or 65 years old. But they are highly desirable talent—expensive free agents who have a lot of options in the marketplace © 2011 by Green Consulting Group LLC + Leading Futurists LLC 19
  • 20. Introduction 3 Scenarios Explore Envision Plan Resources 50+@Work Organizational strength comes from having all generations valued and engaged in the workforce Scenario 3: Sagacious Human Capital 2020 Employers and society have changed their attitudes about older workers, embracing their skills, knowledge, and wisdom © 2011 by Green Consulting Group LLC + Leading Futurists LLC 20
  • 21. Introduction 3 Scenarios Explore Envision Plan Resources 50+@Work Scenario 3: Sagacious Human Capital 2020 Employers and society have changed their attitudes about older workers, embracing their skills, knowledge, and wisdom A 2020 Story  Older workers are a substantial and growing share of the workforce in the US  Cutting-edge employers recognize older workers as a strategic asset and even compete with employers overseas for talent  One out of every five workers in the US labor force is aged 55+  New performance metrics help account for the value of knowledge/wisdom, judgment, creativity, and problem solving  Older workers raise some costs, but employers can get the costs back in revenue growth, customer retention, and productivity  Employers’ motivation has been recapturing and using talent that just a few years ago was pushed out © 2011 by Green Consulting Group LLC + Leading Futurists LLC Organizational strength comes from having all generations valued and engaged in the workforce 21
  • 22. Introduction 3 Scenarios Explore Envision © 2011 by Green Consulting Group LLC + Leading Futurists LLC Plan Resources 50+@Work 22
  • 23. Introduction 3 Scenarios Explore Envision Plan Resources 50+@Work Connecting insights to strategy: four steps  Identify your rationale – Why your organization needs to change its strategy with and for the 50+ workforce  Explore the issue – Fit this thinking to your situation. Collect ideas about the 50+ workforce, apply to your organization’s human capital strategies, assess impact on the organization, anticipate how conditions may change  Envision your success – Decide where you should go, and want to go in the next 10 years: What should your 50+ workforce strategy be? How will an age-balanced talent portfolio support strategic success?  Plan – With your vision in hand, identify the key strategic moves and particular actions you can take now, and going forward, to reach success © 2011 by Green Consulting Group LLC + Leading Futurists LLC 23
  • 24. Introduction 3 Scenarios Explore Envision Plan Resources 50+@Work Identify your rationale Use these questions to assess timing and impact for your organization  What is your current age mix ?  What is the current, and projected, demographic profile of the regional labor pool?  What percentage of your workers are eligible to retire in the next 1, 3, and 5 years?  What is the current retention rate for your 50+ workers?  Which of your strategic objectives would be negatively impacted if current retention rates hold?  What strategies do you have to capture and transfer critical institutional knowledge?  Which of your policies and procedures encourage 50+ workers to remain employed, engaged and productive?  Are your managers trained to manage, give feedback and lead an agediverse workforce?  Is your organization an employer of choice for 50+ workers? What examples can you give when recruiting or retaining experienced workers? © 2011 by Green Consulting Group LLC + Leading Futurists LLC 24
  • 25. Introduction 3 Scenarios Explore Envision Plan 50+@Work Resources Explore the issue The Futures Wheel: Example What’s it for? Expand thinking, develop connections among disparate ideas, grasp the complexity of an idea. The Futures Wheel was invented by Futurist Jerome Glenn, Cofounder and Director, UN Millennium Project Future waves of attrition Quality issues Skill gaps Rising retirement attrition Reduced productivity Higher training costs xxxxx Higher recruitment costs Skewed age composition Worker stress Work disruption Stress on staff Further attrition © 2011 by Green Consulting Group LLC + Leading Futurists LLC 25
  • 26. Introduction 3 Scenarios Explore Envision Plan Resources 50+@Work Explore the issue The Futures Wheel: Looking for impacts in our organization How to Use: Print a copy of this page, or start a Futures Wheel on a notepad or whiteboard. Start with an initial idea, in the middle, and think about its implications (inner ring). Then consider the implications of the inner ring ideas. Issue/Trend Continue to fill in outer circles to gain a deeper understanding of the issue. © 2011 by Green Consulting Group LLC + Leading Futurists LLC 26
  • 27. Introduction 3 Scenarios Explore the issue The futures implications matrix-Example What’s it for? Expand thinking into the future, fosters open views of opportunities, encourages connections between current and future state, demonstrates that many things change over time rather than remain constant Explore Envision Plan Resources 50+@Work WORKSHEET: The Futures Implications Matrix Issue, trend: Nursing Now In the next 10 years Workforce Challenges •Middle-aged and aging workforce •Growing difficulty with labor intensive aspects of jobs •Many want to retire •Skilled nursing care shortage •Younger, less skilled workforce •Larger workforce due to expected growth in health care sector •Different skill needs for nursing care with an older, more ethnically diverse client base • Skilled care likely to occur in non-traditional settings Opportunities •Make job accommodations to reduce impact of heavy lifting with lifting teams and technical changes to beds •Offer retention bonus to keep some staff on the job •Use veteran nurses as mentors for new hires •Time to train and develop broader nursing skill set •Utilize alternative delivery systems for health care: community-based para-nurses, mobile medical centers, telemedicine •Use retirees as temps when care needs cycle high © 2011 by Green Consulting Group LLC + Leading Futurists LLC 27
  • 28. Introduction 3 Scenarios Explore Envision Plan Resources 50+@Work Explore the issue The futures implications matrix WORKSHEET: The Futures Implications Matrix How to Use: Print this page, or draw a matrix for yourself. Select an idea, issue or trend. Consider current challenges and opportunities assuming conditions of today (both positive and negative) Then look ten years out – What challenges and opportunities may be present? Include those that continued from the prior 10 years, and those that didn’t exist but could emerge in the next ten. Issue, trend: ___________ Now In the next 10 years Challenges Opportunities © 2011 by Green Consulting Group LLC + Leading Futurists LLC 28
  • 29. Introduction 3 Scenarios Explore Envision Plan Resources 50+@Work Envision your success  What would success look like?  Can you envision a better, more successful future with the 50+ workforce?  What is your compelling future story?  The challenge we urge you to undertake is to “think big thoughts” at this point  The diagram on the next page shows realms of success. We say, don’t just do the near-at-hand, easy stuff—the “low hanging fruit”  Note please! You should be a bit ambitious and courageous— push the boundary and see how far can you get! © 2011 by Green Consulting Group LLC + Leading Futurists LLC 29
  • 30. Introduction 3 Scenarios Explore Envision Envision your success • How high can you aim? • Can you get beyond the low-hanging fruit? Plan Resources 50+@Work Big Systems • Transforming retirement finances • Society changes its views of aging and worklife • Productive aging engages people 70+ Getting serious • • • • Ending mandatory retirement Age-blind hiring Active recruitment of 50+, 60+ Enter the war for talent What’s it for? This diagram shows how some actions are smaller, and tactical, some more serious, and impactful. It makes the point, real change means getting beyond the lowhanging fruit Low-Hanging Fruit • • • • Age-neutral hiring Diversity training Job-sharing Language use policies 1995 2000 2005 2010 2015 © 2011 by Green Consulting Group LLC + Leading Futurists LLC 30 2020 2025 30
  • 31. Introduction 3 Scenarios Explore Envision Plan Resources 50+@Work What is the low-hanging fruit? In your organization, what are examples of “lowhanging fruit” (easy-toimplement) actions you have taken or could take for greater success with the 50+ workforce? Try to identify at least three.  Example: Include pictures of workers over age 50 in marketing materials. © 2011 by Green Consulting Group LLC + Leading Futurists LLC 31
  • 32. Introduction 3 Scenarios Explore Envision Plan Resources 50+@Work Envision your success What are your low-hanging fruit, getting serious, and big systems? Identify a few items at each level on the diagram Big Systems • ____________________________ • ____________________________ • ____________________________ Getting serious • ____________________________ • ____________________________ • ____________________________ How to use Print out this page, and add examples from your organization. Be a little audacious—this is a place to try out some bold ideas. Low-Hanging Fruit • ____________________________ • ____________________________ • ____________________________ 1995 2000 2005 2010 2015 © 2011 by Green Consulting Group LLC + Leading Futurists LLC 2020 2025 32
  • 33. Introduction 3 Scenarios Explore Envision Plan Resources Envision your success Where will you be in 2020? My vision of success with the 50+ workforce. In 2020, these things would be true: 50+@Work What’s it for? This is your time to really describe what success would look like for your workforce strategies. __________________________________ __________________________________ __________________________________ __________________________________ How to use Note at least three to five things that summarize what would be true in 2020 if you achieve greater success with the 50+ workforce. __________________________________ © 2011 by Green Consulting Group LLC + Leading Futurists LLC 33
  • 34. Introduction 3 Scenarios Explore Envision Plan Resources 50+@Work Plan Developing ideas about reaching your vision of success with the 50+ workforce  The next few pages help you consider ideas and next steps for your human capital strategy to reach your vision of success  Explore your organization’s readiness to build new programs and strategies for the 50+ workforce  Use the framework on the following pages to gather elements of a successful strategy  You will describe some outcomes and key areas of focus in your strategy © 2011 by Green Consulting Group LLC + Leading Futurists LLC 34
  • 35. Introduction 3 Scenarios Explore Envision Plan 50+@Work Resources Plan Putting together a strategy With your vision in hand Your Vision of Success A B The unmet need C What’s it for? This is a model you will use to explore how to reach your vision of success, focusing on key pillars that will support that success. Identify key strategic pillars to support your vision Based on your compelling reason for change © 2011 by Green Consulting Group LLC + Leading Futurists LLC 35
  • 36. Introduction 3 Scenarios Explore Envision Plan Resources 50+@Work Plan Building a base for your success: Key pillars of your strategy Reaching your goals over the next ten years or so means developing plans and action around some key strategies. Those “pillars” of your overall strategy are the critical support on which you can build a strong program and achieve success. How to use Identify 3 or 4 areas you can work on that will make a difference. E.g. training, organizational culture, workforce development, human capital strategy, retention policies Each pillar should be supported by actions you can take now and soon to build towards your goals, and achieve your vision.  Pillar:______________________ ___________________________  Pillar:______________________ ___________________________  Pillar:______________________ ___________________________  Pillar:______________________ ___________________________ © 2011 by Green Consulting Group LLC + Leading Futurists LLC 36
  • 37. Introduction 3 Scenarios Explore Envision Plan Resources 50+@Work Plan Example Pillar _Training________ ______________ Pillar •Benchmark other organizations’ training programs •Train younger managers how to work effectively with older workers •Interview 50+ staff to assess needs © 2011 by Green Consulting Group LLC + Leading Futurists LLC Pillar What’s it for? This is where you get specific about how you would build and use the Pillars of Success you have identified 37
  • 38. Introduction 3 Scenarios Explore Envision Plan Resources 50+@Work Plan Potential actions to support your pillars Pillar ________________ Pillar ________________ Pillar ________________ How to use Add your pillars at the tops of the columns. Collect specific ideas for actions you can take to build, leverage, and strengthen the pillar. Don’t be too cautious here, these are ideas to consider and refine further. © 2011 by Green Consulting Group LLC + Leading Futurists LLC 38
  • 39. Introduction 3 Scenarios Explore Envision Plan Resources 50+@Work Plan: Putting it all together Your 50+ Workforce Strategy Pillar: ___________ Pillar: ___________ Pillar: ___________ ________________ ________________ ________________ ________________ ________________ ________________ ________________ ________________ ________________ Why we need to do things differently: ______________________________________________________ ______________________________________________________ © 2011 by Green Consulting Group LLC + Leading Futurists LLC What’s it for? For an at-a-glance view of your thinking a visual tool for sharing ideas with others How to use Bring together a summary statement of your vision, your pillars of success, and a clarifying statement of why it’s critical to do things differently in this diagram 39
  • 40. Introduction 3 Scenarios Explore Envision © 2011 by Green Consulting Group LLC + Leading Futurists LLC Plan Resources 50+@Work 40
  • 41. Introduction 3 Scenarios Explore Envision Plan Resources 50+@Work Foresight and your needs: What else can you do? An executive briefing A “futures day”/workshop Build Scenarios with your team Engage our board/leadership Change minds in my company Me Understand critical issues better Update our strategic planning Build new organizational strategies Engage experts, consultants, facilitators on foresight and organizational development © 2011 by Green Consulting Group LLC + Leading Futurists LLC 41 Find your critical need (yellow) and follow the arrows to learn what you might do to get started A top future insights piece A briefing or workshop on this issues’ future Reports and analysis on: • Trends in our marketplace • Emerging issues • Laws & Regs, government • Workforce trends • Etc. We can help! Contact us for more ideas, and let us know what we can do for you 41
  • 42. Introduction 3 Scenarios Explore Envision Plan Resources 50+@Work Explore the issue further Here are some ways to open this exploration up to your colleagues  Foster a collective look and generate answers to the question: what should we be ready for?  Distribute ready to use, self-explanatory tools with examples  Collect and interpret multiple views of what the 50+ workforce means to your organization  Dig deep into possibilities of future impact with The Futures Wheel and Futures Implication Matrix  Assess degrees of impact of possible futures on the organization  Tailor insights from 2020 scenarios to localize the most pressing needs and impactful challenges in your workplace  Anticipate degrees of change and related implications for work, workforce and culture © 2011 by Green Consulting Group LLC + Leading Futurists LLC 42
  • 43. Introduction 3 Scenarios Explore Envision Plan Resources 50+@Work Ways We Can Help  Workshops – Exploring the Future of the 50+ Workforce ( .5, 1 or 2 days) – facilitated workshop with key stakeholders to collectively explore impacts of an aging workforce, formulate visions of choice for a desired future, craft strategy to address work, work practices and culture barriers to achieve preferred future  Consulting – range of consulting services including foresight work sessions, futures research and analysis, organization culture surveys, change management consulting, collaborating with HR/OD function to identify appropriate responses to specific, unique human capital challenges of an aging workforce  Training Programs  Intergenerational Teaming  Leading a Multi-Generational Workforce  Mentoring as if Knowledge Mattered  Speaking Engagements – Plenary Keynotes, Retreats, Board Meetings, Professional and Civic Meetings, Conferences, Educational Sessions © 2011 by Green Consulting Group LLC + Leading Futurists LLC 43
  • 44. Introduction 3 Scenarios Explore Envision Plan Resources 50+@Work What others are doing A starter list    British Telecom recruits a diverse workforce to reflect their customer base; workers 50+ have access to training, can choose to step down to jobs with less responsibility and lower stress including part-time, and can return, post retirement, temporarily to help out during peak work times New York Teaching Fellows offers a 7-week training program to enable older workers to switch careers to teaching in an urban setting; once teaching, the Fellows receive additional support to complete their teaching education by earning a master’s degree  Dow Safety and Industrial Hygiene tracked workers’ musculoskeletal disorders, tasked a multidisciplinary team to identify a standardized process for identifying and prioritizing key risk factors for injuries and illnesses  Center for Creative Leadership surveyed 3200 workers across four generations about work; they share similar values though express them differently, want respect, value integrity and want opportunities for learning  LL Bean, known for its exemplary service, expands its workforce from 1,500 to 6,000 during peak season relying heavily on older workers because they understand what outstanding customer service means. SelectMind’s is a provider of corporate networking solutions to keep retirees connected to their prior employers for purposes of mentoring, part-time work, consulting, training or acting as a resource © 2011 by Green Consulting Group LLC + Leading Futurists LLC 44
  • 45. 50+@Work Why We Are a Good Fit and Choice Leading Futurists LLC John B. Mahaffie is co-founder and partner in Leading Futurists LLC, a consultancy that helps organizations explore the challenges and opportunities they face as society, technology, and the world change. John has worked as a futurist since 1987, giving keynote talks, researching and analyzing issues and trends, building scenarios, consulting, and authoring books and articles on the future. John co-authored Future Work: Seven Critical Forces Shaping Work and the Work Force in North America, Jossey Bass, 1990, and numerous reports and articles on the future of work and worklife. John’s mission, through his work, is to help people think differently, and face the future, prepared. Green Consulting Group LLC Dr. Katherine Green started Green Consulting Group LLC as a leadership, change management and aging workforce consultancy in 1999. In prior work, she held influential HR positions internally and as a consultant in various sectors: finance, transportation, technology, non-profit and Capitol Hill. Her interest in aging workforce issues began as a dissertation, broadened into research and publications for the International Labour Office on employment best practices for older workers, and evolved into years of speaking engagements in Japan, UK and US to professional, civic and business audiences. This new, exciting phase of work is strategic consulting on the 50+workforce: scenario exploration, staff training, management development, change consulting, leadership and human capital strategy. © 2011 by Green Consulting Group LLC + Leading Futurists LLC 45
  • 46. Introduction 3 Scenarios Explore Envision Plan Resources 50+@Work Background and references     This guide is the result of a multi-year collaborative effort between John Mahaffie and Jennifer Jarratt, Leading Futurists LLC, and Dr. Katherine Green, Green Consulting Group LLC. The collaboration included educating business leaders, in eight US cities, about the benefits of and possible strategies to engage the 50+ workforce The subject of the 50+ workforce is significant and compelling. Our two companies bring substantial, long-term experience with the topic from our respective disciplines. We speak, consult, conduct research and publish on the issues and implications of a 50+ workforce from many angles. Separately, and together, we enable organizational leaders and their staff to anticipate, plan and execute fitting and appropriate change A few other sources provided content for this guide: Cappelli, Peter, and Bill Novelli, Managing the Older Worker: How to Prepare for The New Organizational Order, Boston: Harvard Business School Press, 2010. Critchley, Robert K., Doing Nothing Is Not An Option: Facing the Imminent Labor Crises, Ohio: Thomson Publishing, 2004. Hedge, Jerry, Walter C. Borman, and Steven E. Lammlein, The Aging Workforce: Realities, Myths, and Implications for Organizations, Washington, DC: American Psychological Association, 2006. Leading Futurists LLC contributes expertise in foresight, futures, trends analysis, and workplace issues. Green Consulting Group LLC specializes in the interplay of human capital, organizational performance and change leadership. The aging workforce has been a professional interest for over two decades © 2011 by Green Consulting Group LLC + Leading Futurists LLC 46