Koality Kayaks Inc. produces high quality sit-in kayaks in Canada for the Canadian, American, and Mexican markets. They offer one kayak model, the Solo, which retails between $685-$927 CAD depending on the geographic market. Their organizational structure includes a Chair of the Board, 3 General Managers, and various directors. They plan to focus marketing efforts on trade shows, contests, and magazines. Projected sales for their 7th year are over $10 million CAD.

1. Koality
Kayaks
Inc.
Koality Kayaks Inc, Business Plan
Katherine Majerick, Brandon Berrigan & Matt Deguire
Business Law, Small Business Project and Entrepreneurship 410-507-AB
November 9th 2016, HO-201

2. 1
Introduction
Koality Kayaks Inc.
Corporation
Canadian kayak manufacturers
Produce high quality kayaks

3. 2
The Product
The Solo - a leisure sit-in kayak
11 feet
Rudders
Decals
High density polyethylene
Support packaging
8 year warranty
Canada
Usa - East
Usa - West
Mexico
685$ CAD
715$ CAD
777$ CAD
927$ CAD
PRICING

4. 3
Organizational Chart
CHAIR OF BOARD
Julie Jacobs
GENERAL MANAGERS
Katherine, Brandon & Matt
MARKETING
DIRECTOR
PRODUCTION
MANAGER
DIRECTOR
OF HR
DIRECTOR
OF FINANCE
Charlie
Weber
Steven
James
Catherine
Vance
Bill
Forbes

5. 4
Our Employees
Engineers
Supervisors
Labourers
Secretary
Sales Reps
Life Insurance Plan
Health Insurance Plan
Medical Insurance
Allowance for use of one
vehicle only
Cell phone plan
Employee Assistance program
THE BENEFITS
35.55$/hr
21.65$/hr
11.35$/hr
18.70$/hr
52k/year
3.5% commission
TRAINING
2.5% of payroll salary
towards training

6. 5
Production

7. 6
Quality Assurance
Measures to ensure the best possible quality
IMPLEMENTATION PLAN
Year 1: Automated Inventory with Barcodes
Year 2: Just-in-Time Inventory System
Year 6: Processing System of Gas Emitted
Year 7: ISO 9001 Standard

8. 7
Target Market
Age 25-45
Middle to High Income Bracket
Active Lifestyle
Nature Enthusiasts
Kayak Hobbyists
Sit-in Kayaks

9. 8
Geographic Distribution
Canada – Very High Demand
35 Million People – 3 to 6 Million fit Target Market
East Cost USA – High Demand
60% of Americans Living in The Eastern USA – 15 to 20 Million fit Target
Market
West Coast USA – Very High Demand
40% of Americans Living in The Western USA – 30 to 35 Million fit Target
Market
Mexico – High Demand
120 Million People – 10 to 20 Million fit Target Market

10. 9
Marketing
Traditional Media – 29% of Marketing Budget
Magazines, Catalogues / Flyers
New Media – 22% of Marketing Budget
Corporate Website, Social Media / Blogs
Other Media – 49% of Marketing Budget
Trade Shows 22%
Contests 14%
Promotional Articles 13%

11. 10
Supply Chain & Delivery
Rudder Suppliers
Kayak Guide - $18.03 per Rudder, Excellent Reputation
Sticker Suppliers
Top Design - $1.20 per Sticker, Excellent Reputation
Transportation of Goods
Global Express – 12 Day Average Delivery Speed, Excellent Reputation
$48.15/km in Canada
$56.90/km in Eastern USA
$87.50/km in Western USA
$150.00/km in Mexico

12. 11
Financing
Bank: Capital Bank
Max Allocated Amount - Short Term:
$1,000,000
Interest Rate - Short Term :
5.05 %
Max Allocated Amount - Long Term:
$5,825,000
I
nterest rate on long term loans:
5.40 %

13. 12
Net Sales

14. 13
Cost of Doing Business
Sales expenses: 693,852$
Administration/general expenses: 825,677$
Financial expenses: 69,002$
Total operating expenses: 1,588,531$

15. 14
Projected Sales
PROJECTED SALES FOR YEAR 7:
10,424,349$

16. 15
Conclusion
Manufacturers of high quality kayaks
Have a quality assurance implementation plan
Focus most of our marketing efforts for things like trade shows & contests
Projecting sales of over 10 million for our 7th year

17. Thank You!