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Katherine D. Parker
kd-pr.strikingly.com
1228 Tower Road, Ellisville, MS 39437 | C: 601.433.6720 | Katherine.Parker7178@gmail.com
Summary
Dynamic marketing professional with more than 10 years in the sales and marketing industries. Excellent
creative, innovative team player with strong communication/crisis management skills. Proven effective
leader. Strong motivator. Proficient in Microsoft Word, Excel, Works, Power Point, InDesign, Photoshop,
social media marketing, i.e., Sprout Social, Twitter, Facebook, Google+ and Instagram. Traditional media
branding/marketing, buying, strategic planning, sales and analytics professional. Proficient research
professional possessing strong desires for organizational growth and upward mobility.
Education
Bachelor ofArts in Journalism; Public Relations/Mass Communication Studies
The University of Southern Mississippi
Associate ofArts; Music Education/Journalism
Jones County Junior College
05/2015
Hattiesburg, MS
08/2013
Ellisville, MS
Strengths and Accomplishments
Marjorie W. Jordan Achievement Award City of Hattiesburg Coin Designer
Mock Election Honorable Mention Award City of Hattiesburg Journalist
N.T.S.A. Achievement Award City of Hattiesburg Assistant Grant Writer
Workout for Saint Jude Award City of Hattiesburg Assistant Graphic Designer
Experience
Liquid Creative Advertising Agency
MEDIA SPECIALIST/BUYER/PLANNER
 Researcher; Researches/locates best traditional media mediums for clientele
 Negotiator; Negotiates most viable ad cost for clienteles with multiple global medium
 Planner; Creates yearly media schedule using Excel for multiple clienteles
 Buyer; Purchases media placement with movie theatres,magazines, newspapers,
Radio and social media.
John O’Neil Johnson Toyota
INTERNET SALES MANAGER
 Customer Relations; Assisted clienteles with product information
 Lead Management; Assisted fellow employee’s with sales leads
 Management Liaison; Interacted between clienteles/management
 Customer Sales; Assisted clients though entire sale process
Kim’s Chevrolet Nissan
SOCIAL MEDIAMANAGER/CUSTOMERRELATIONS
 Social Media Manager; created awareness of dealership to public
 Photographer: shot pictures of customers and inventory
 Designer; created multiple social media sites for content engagement
 Analyst; analyzed content for engagement growth
1/2016-Current
Jackson, MS
11/2015-1/2016
Meridian, MS
07/2015-11/2015
Laurel, MS
Public Relations Assistant/Intern
CITYOF HATTIESBURG
 Press Releases; Contact for Media to release public knowledge through social media
 Community Liaison; Assistant for numerous projects and spokesperson for City Hall
 Graphic Design; Creation of Prayer Breakfast Brochure/City Coin for Mayor DuPree
 City Photographer; Numerous photographs taken for Public Relations Annual Report
Secretary/Equipment Operations
UNIVERSITYOF SOUTHERN MISSISSIPPI
 Computer /Telephone Relations
 Student Relations; Liaison between students, instructors, upper management
 Equipment Inventory; Continued tracking of production cameras/recording equipment
 Public Relations writer for upper management
Public Relations/Marketing Manager/Fitness Trainee
FITNESS DEPOT TRAINING FACILITY
 Identified, developed, evaluated marketing strategies based on knowledge of company
objectives and market trends
 Led concept development, organized sales, greatly increasing profit margin by 60%
 Strategically produced engaging online marketing campaigns
 Customer, corporate business, and faculty relations
Manager
CHICK-FIL-A
 Communications; used strong interpersonal skills to establish positive relationships
with guests and employees
 Loss Prevention; monitored equipment through proper restaurant supervision and staff
training
 Restaurant Maintenance; ensured company standards were consistently met
 Kitchen/Financial inventory; forecasted sales, counted tills, safe, bank deposits
12/2014-05/2015
Hattiesburg, MS
08/2014-12/2014
Hattiesburg, MS
09/2012 – 11/2013
Ellisville,MS
03/2010 –03/2012
Laurel, MS

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Katherine parker resume 2016(2)

  • 1. Katherine D. Parker kd-pr.strikingly.com 1228 Tower Road, Ellisville, MS 39437 | C: 601.433.6720 | Katherine.Parker7178@gmail.com Summary Dynamic marketing professional with more than 10 years in the sales and marketing industries. Excellent creative, innovative team player with strong communication/crisis management skills. Proven effective leader. Strong motivator. Proficient in Microsoft Word, Excel, Works, Power Point, InDesign, Photoshop, social media marketing, i.e., Sprout Social, Twitter, Facebook, Google+ and Instagram. Traditional media branding/marketing, buying, strategic planning, sales and analytics professional. Proficient research professional possessing strong desires for organizational growth and upward mobility. Education Bachelor ofArts in Journalism; Public Relations/Mass Communication Studies The University of Southern Mississippi Associate ofArts; Music Education/Journalism Jones County Junior College 05/2015 Hattiesburg, MS 08/2013 Ellisville, MS Strengths and Accomplishments Marjorie W. Jordan Achievement Award City of Hattiesburg Coin Designer Mock Election Honorable Mention Award City of Hattiesburg Journalist N.T.S.A. Achievement Award City of Hattiesburg Assistant Grant Writer Workout for Saint Jude Award City of Hattiesburg Assistant Graphic Designer Experience Liquid Creative Advertising Agency MEDIA SPECIALIST/BUYER/PLANNER  Researcher; Researches/locates best traditional media mediums for clientele  Negotiator; Negotiates most viable ad cost for clienteles with multiple global medium  Planner; Creates yearly media schedule using Excel for multiple clienteles  Buyer; Purchases media placement with movie theatres,magazines, newspapers, Radio and social media. John O’Neil Johnson Toyota INTERNET SALES MANAGER  Customer Relations; Assisted clienteles with product information  Lead Management; Assisted fellow employee’s with sales leads  Management Liaison; Interacted between clienteles/management  Customer Sales; Assisted clients though entire sale process Kim’s Chevrolet Nissan SOCIAL MEDIAMANAGER/CUSTOMERRELATIONS  Social Media Manager; created awareness of dealership to public  Photographer: shot pictures of customers and inventory  Designer; created multiple social media sites for content engagement  Analyst; analyzed content for engagement growth 1/2016-Current Jackson, MS 11/2015-1/2016 Meridian, MS 07/2015-11/2015 Laurel, MS
  • 2. Public Relations Assistant/Intern CITYOF HATTIESBURG  Press Releases; Contact for Media to release public knowledge through social media  Community Liaison; Assistant for numerous projects and spokesperson for City Hall  Graphic Design; Creation of Prayer Breakfast Brochure/City Coin for Mayor DuPree  City Photographer; Numerous photographs taken for Public Relations Annual Report Secretary/Equipment Operations UNIVERSITYOF SOUTHERN MISSISSIPPI  Computer /Telephone Relations  Student Relations; Liaison between students, instructors, upper management  Equipment Inventory; Continued tracking of production cameras/recording equipment  Public Relations writer for upper management Public Relations/Marketing Manager/Fitness Trainee FITNESS DEPOT TRAINING FACILITY  Identified, developed, evaluated marketing strategies based on knowledge of company objectives and market trends  Led concept development, organized sales, greatly increasing profit margin by 60%  Strategically produced engaging online marketing campaigns  Customer, corporate business, and faculty relations Manager CHICK-FIL-A  Communications; used strong interpersonal skills to establish positive relationships with guests and employees  Loss Prevention; monitored equipment through proper restaurant supervision and staff training  Restaurant Maintenance; ensured company standards were consistently met  Kitchen/Financial inventory; forecasted sales, counted tills, safe, bank deposits 12/2014-05/2015 Hattiesburg, MS 08/2014-12/2014 Hattiesburg, MS 09/2012 – 11/2013 Ellisville,MS 03/2010 –03/2012 Laurel, MS