An insight into the wonderful world of fashion at Somerset House

1. A SNEAK PEAK INTO
LONDON FASHION WEEK
Sion.payne@thinktank.uk.com
Kathryn.bailey@thinktank.uk.com

2. What’s it all about?
As lucky residents of the
magnificent Somerset House,
Thinktank were in a prime position
to find out what all the fuss was
about!
We wanted to know about the
people who turned out, what they
came to see and do - and what
they chose to wear.
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3. 3
Photographers were out in force to catch a
glimpse of London’s fashionistas
This is my first year at the event - and it’s great!
I’m hoping to get some photos of the models for my
portfolio. The dream is to work for Vogue!

4. Bloggers & Fashion Students were out to
inspire and be inspired
My Instagram is very important, it’s a bit
like an alternative CV … It’s all about
building a library of your style!

5. For most this is an opportunity to showcase
their style
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How would you describe
your style?
Feminine, with a quirky
twist…
Why did you choose to
dress this way today?
To show off my style of
course!

6. And strike a pose…
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7. London Fashion Week VS.
London Fashion Weekend . .
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Hot on the heels of London
Fashion Week, we did
encounter some snobbery
towards London Fashion
Weekend . . .
London Fashion Weekend
is just about high
street fashion…the real
fashion week is over

8. And finally, what about the sponsors?
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Although all attention is on
the clothes rather than the
sponsors, the fashionistas
are at least grateful for their
financial support
I’m here for the
fashion not the
sponsors ... But
they’re paying the
money to make it
happen, so it’s
good they’re there

9. Thank You!
A few words about us
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Thinktank is an international qualitative research consultancy
based in London
We pride ourselves on marketing thinking inspired by real people -
and we like to follow key trends
If you’d like to know more about us, then please contact us
Kathryn.bailey@thinktank.uk.com
Sion.payne@thinktank.uk.com