The document discusses trends in digital media consumption. It notes that the number of US adults without cable or satellite TV services increased 29% from 2011 to 2015, with 19% of adults currently lacking these services. Additionally, viewers are increasingly watching content on multiple devices both inside and outside the home on their own schedules. Most consumers also multitask with other activities like web surfing while watching TV programs.

1. The Age of
Digital
Disruption

2. 6 Mind-Blowing Netflix Stats
Total Number of Netflix
Subscribers
Number of Netflix
Subscribers in the US
Number of hours Netflix
users watched in 2015
Number of hours per day that
user spend watching Netflix
Percentage of Netflix users
that binge watch shows at
least every few weeks
75
Million
40
Million
42.5
Billion
100
Million 61%
Percentage of Netflix users
that share their account
credentials
30%
DMR, By the Numbers:70 Amazing Netflix Statistics and Facts,
http://expandedramblings.com/index.php/netflix_statistics-facts/

4. America is Turning its Back on Cable and
Satellite TV in Favor of Dozens of Other Options
Source: Nielsen Scarborough Research (Multi-Market), 2011 - 2015
From 2011 to 2015, the number of U.S. adults
choosing to have no TV cable or satellite service
climbed from 28.2 million to 36.3 million – an increase
of 29%!
The percentage of all U.S. adults with NO cable or
satellite TV service now stands at 19%!
U.S. adults whose household does not subscribe to any TV cable or
satellite service

5. “Digital Democracy” Overview
• “The notion of consumers sitting in their living rooms to watch television
shows at programmed times, especially among younger generations, is
quickly giving way to a market of viewers using multiple devices inside
and outside the home to consume content when and where they choose to
watch.”
• “With so many new devices and technologies vying for our attention,
consumers continue to be distracted while watching TV. The majority of
consumers across all generations regularly multitask.”
Digital Democracy Survery, Deloitte, 2014
www2.deloitte.com/content/dam/Deloitte/global/Documents/Technology-Media-Telecommunications
/gx-tmt-deloitte-democracy-survey.pdf

6. Digital Democracy Survery, Deloitte, 2014
www2.deloitte.com/content/dam/Deloitte/global/Documents/Technology-Media-Telecommunications
/gx-tmt-deloitte-democracy-survey.pdf

7. Digital Democracy Survery, Deloitte, 2014
www2.deloitte.com/content/dam/Deloitte/global/Documents/Technology-Media-Telecommunications
/gx-tmt-deloitte-democracy-survey.pdf

8. Digital Democracy Survery, Deloitte, 2014
www2.deloitte.com/content/dam/Deloitte/global/Documents/Technology-Media-Telecommunications
/gx-tmt-deloitte-democracy-survey.pdf

9. Digital Democracy Survery, Deloitte, 2014
www2.deloitte.com/content/dam/Deloitte/global/Documents/Technology-Media-Telecommunications
/gx-tmt-deloitte-democracy-survey.pdf

10. 90%
of Consumers are Multi-tasking while they
are watching TV – On average Millennials and
Xers are doing
3 additional activities
while they are watching TV, typically surfing
the web, emailing, texting or social
networking.
Digital Democracy Survery, Deloitte, 2014
www2.deloitte.com/content/dam/Deloitte/global/Documents/Technology-Media-Telecommunications
/gx-tmt-deloitte-democracy-survey.pdf

11. Digital Democracy Survery, Deloitte, 2014
www2.deloitte.com/content/dam/Deloitte/global/Documents/Technology-Media-Telecommunications
/gx-tmt-deloitte-democracy-survey.pdf

12. 40%
51%
45%88% 79% 85% 86%
32%
93%
41%
24%
94%Digital Democracy Survery, Deloitte, 2014
www2.deloitte.com/content/dam/Deloitte/global/Documents/Technology-Media-Telecommunications
/gx-tmt-deloitte-democracy-survey.pdf

13. Think with Google - Youtube
YouTube is the New Tube
As time in front of the TV declined
last year, 18-49 year-olds' time on
YouTube jumped 44% according to
Nielsen's Google-commissioned
analysis, primarily due to mobile
viewership.
Source: https://www.thinkwithgoogle.com/articles/how-youtube-extends-reach-engagement-of-video-
advertising.html

14. Think with Google - Youtube

15. More Resources
• http://www.dailymail.co.uk/sciencetech/article-3387458/Netflix-reveals-watched-
42-5-BILLION-hours-content-service-2015-launches-130-new-countries-new-global-
Internet-TV-network.html
• https://www2.deloitte.com/content/dam/Deloitte/global/Documents/Technology-
Media-Telecommunications/gx-tmt-deloitte-democracy-survey.pdf
• http://mobile.nytimes.com/2016/01/18/business/media/disruption-by-netflix-irks-
tv-foes.html?smid=fb-nytimes&smtyp=cur&referer=http://m.facebook.com&_r=1
• https://www.thinkwithgoogle.com/articles/how-youtube-extends-reach-
engagement-of-video-advertising.html