1. http://es.youtube.com/watch?v=49GFemzXdlM

2. Walt Disney World
Ramón Gómez, Martha Lugo, Gladys Diaz,
Cristina Guerrero y Kathy Raschke
University of Phoenix
Human Relations and Organizational Behavior ORG/502
Prof. Elsie Jiménez
January 23, 2008

3. The Walt Disney Co.
"The Walt Disney Company is a great place to work
because the Company is filled with people who enjoy
creating great entertainment." –
George Bodenheimer
Co-Chairman, Disney Media Networks
President, ESPN, Inc. and ABC Sports

4. The Walt Disney Co.
• Founded in 1923 as a cartoon studio,
The Walt Disney Company has grown
to become a diversified, international
family entertainment and media
company.

5. The Walt Disney Co.
• What are some formal statements that are
prevalent in the organization?
– The mission of The Walt Disney Company is to
be one of the world's leading producers and
providers of entertainment and information.
Using our portfolio of brands to differentiate our
content, services and consumer products, we
seek to develop the most creative, innovative
and profitable entertainment experiences and
related products in the world.

6. The Walt Disney Co.
• Values Make Our Brands Stand Out
• Innovation
– We follow a strong tradition of innovation.
• Quality
– We strive to follow a high standard of excellence.
– We maintain high-quality standards across all product
categories.
• Community
– We create positive and inclusive ideas about families.
– We provide entertainment experiences for all generations to
share.
• Storytelling
– Every product tells a story.
– We create positive and inclusive ideas about families.
• Optimism
– At The Walt Disney Company, entertainment is about hope,
aspiration and positive resolutions.
• Decency
– We honor and respect the trust people place in us.
– Our fun is about laughing at our experiences and ourselves.

7. The Walt Disney Co.
• For more than eight decades, the name Walt
Disney has been preeminent in the field of
family entertainment. From humble
beginnings as a cartoon studio in the 1920s to
today's global corporation, The Walt Disney
Company continues to proudly provide
quality entertainment for every member of
the family, across America and around the
world.

8. The Walt Disney Co.
• What do these statements suggest to your team about
the organization?
– Strong Culture = Performance + Control
– General organizational statement sustains high
members commitments
– Strong cultures produce superior individual &
collective performances
– Strong culture is difficult to imitate/transplant; its
competitive advantage lies in its reproductive
rarely
– Strong culture is a social control mechanism for
reducing supervision

9. What is the design of the physical workspace or work
environment and what does this say about the
organization’s culture?
•The physical workplace reflects the principles of
creativity and imagination. In order to build things
around imagination, the buildings, color palette and
architectural design works to promote it.

10. What is the design of the physical workspace or work
environment and what does this say about the
organization’s culture? (cont…)
A company built on imagination and
wonder means the work will always be
insteresting. There’s room for talented
people. It’s a dream job.

11. What is the design of the physical workspace or
work environment and what does this say about
the organization’s culture? (cont…)
“From the beginning, starting with Walt Disney, we have had
five things that make me proud to be part of this company:
high-quality products, optimism for the future, great
storytelling, an emphasis on family entertaiment and great
talent, passion and dedication from our Cast Members.”
-Marty Sklar
Vice Chairman and Principal Creative Executive
Walt Disney Imagineering

12. What slogans, language or sayings are
prevalent in the organization?
How do these inform people in the culture?
– “Is there anything else you need?”
– Remember, it all started with a mouse…
– You were ajoining a culture, not getting a job.
– Instead of I’m in training: I’m earning my ears.
– Instead of employee: Cast member. They are
all part of the show.
– “At Disney we take a much larger view of
competition. The truth is that our competition is
anyone our customers compare us to”.

13. What deliberate role modeling, training, and
teaching are emphasized in the organization?
A brand that’s synonymous with family values needs
to be protected.
• Movies – Walt Disney Picture
• Music – Walt Disney Records
• Licensing – Monitories - Clothing

14. What deliberate role modeling, training, and
teaching are emphasized in the organization?
(cont…)
• Individual Learning Plan Guide
• Additional Learning Opportunities
• Disney College Program Education Offering

15. Individual Learning Plan Guide
• Depending on your goals, you can design an
educational experience that is right for you.
– Offer an array of learning options that range
from computer-based training to classes that
are recommended for college credit by The
American Council of Education.

16. Additional Learning Opportunities
• Online Learning
• Course Offerings
• My Disney Career Series
• Start creating your own ILP today
• Disney Learning Center Resources
• College Program Alumni Speaker Series

17. Disney College Program Educational Offering
• The Collegiate Courses focuses on an area of Walt
Disney World® expertise and contains levels of
academic rigor similar to classes you take at your
college or university.
– Marketing You
– Communications
– Experiential Learning
– Hospitality Management
– Organizational Leadership
– College Program Practicum
– Human Resource Management

18. Disney College Program Educational Offering
• The Professional Development Studies allow
students to study a specific line of business.
– Finance
– Security
– Engineering
– Entertainment

19. Disney College Program
Educational Offering
• The Disney Exploration Series, utilizes the entire Walt Disney
World® Resort as a learning laboratory and gives you the
chance to meet a variety of leaders and enjoy unique
backstage experiences.
– Exploring Communication Processes at the Walt Disney World®
Resort
– Exploring Diversity and Inclusion at the Walt Disney World® Resort
– Exploring People Management at the Walt Disney World® Resort
– Exploring Guest Services at the Walt Disney World® Resort
– Exploring Leadership at the Walt Disney World® Resort
– Exploring Marketing at Walt Disney World® Resort

20. On a business trip to Chicago in the late-1940s, Disney
drew sketches of his ideas for an amusement park where
he envisioned his employees spending time with their
children…

21. Rewards & status symbols
• Number 1out of 50 on “business
week’s best places to launch a
career” September 18, 2006.
• Collaborative culture
• Solid benefits
• Highest pay for entry level
employees
• Variety and challenges
• Senior level mentoring
• Most rapid advancement
• Best training programs
• Internships for HS students
• Multicultural, diverse work force
• Stock options
• Free park tickets
• Free admission to Disney theme
parks
• Discounts on select Disney
merchandise and food and
beverage locations
• Cast-exclusive sneak previews of
select, new Disney parks, resorts,
and attractions
• And much more!

22. Stories, legends & myths
• A long-standing urban legend maintains that Disney
was cryonically frozen, and his frozen corpse stored
underneath the Pirates of the Caribbean ride at
Disneyland.
• However, this was discredited due to the fact that
Disney was cremated, and the first known instance
of Cryonic Freezing of a corpse occurred a month
later in January.

23. Stories, legends & myths
• If Disney was not really frozen, then how and when
did this rumor originate?
• The exact origins of the rumor are unknown, but at
least one Disney publicist has suggested that the
story was started by a group of Disney Studio
animators who "had a bizarre sense of humor." The
earliest known printed version of the rumor
appeared in the magazine Ici Paris in 1969.

24. Stories, legends & myths

25. Organizational activities, processes
or outcomes measured
• Aggressive competence
• High quality service
• Making gests feel safe and secure
• Treating all Cast Members and employees with
fairness, dignity and respect
• Safe working environment
• Teamwork
Retrieved from Disney’s Standards of Business Conduct

26. The Disney look
• chewing gum
• cell phones
• smoking
• eating on stage
• mirrored or dark sunglasses
• visible tattoos
• body piercing
• strong perfumes
• bold/bright nailcolors
• necklaces, bracelets or ankle
bracelets
• Good posture
• Nametags/left side
• Pins & buttons
• Costume/photo ID
• Eyeglasses with neutral color
• Antiperspirant/deodorant
• Classic hairstyling
• Natural hair coloring
• Neutral eye shadow
• Classic clothes
Don’ts Do’s
Reference: The Disney look, official document by Al Weiss, president WDW
resort

27. Management Reactions to Critical Incidents or
Industry Crisis
Walt Disney has encounteredWalt Disney has encountered
different protests regarding:different protests regarding:
- Animal abuse (movies and attraction places)
- Cultural misses in Disney locations
- Subliminal Message on Movies
- The most recent ones:
- High School Musical feud
Walt Disney position regarding this issues is to defend and support the company
even when later down the road otherwise is proven wrong.
Disney and Pixar almost ‘divorce’ and it concluded with the resign of former CEO
and buyout of Pixar from Disney.

28. The workflow and Organizational Structure
Walt Disney
Attractions
Walt Disney
Studios
Consumer
Products
Motion
Pictures
TV Animation
Disney
Channel
Magic
Kingdom
CA
Tokyo
Disneyland
Euro-
Disney
Walt
Disney
World
Disney
Stores
Licensing Publishing
Disney
Music
Software
and
Education
Catalog
Marketing
Magic
Kingdom
FL
Epcot
Center
Disney-
MGM
Studios
Source: The Walt Disney Company Annual Report 2005 (McGrall Hill 2005)
CEO
Robert
Iger

29. Walt Disney Entity organizational structure is multidivisional
since it is composed of various divisions and the span is wide.
The large amount of employees forced the company to
divide itself in order to be more manageable.
Corporate workflow is divided between the three biggest
business areas and segregated in the different business lines
that at some point could be interelated.
The workflow and Organizational Structure

30. Organizational Systems and Procedures
Disney Institute
– Division created to develop in all employees
the sense of:
– Creativity
– Flow of ideas
– Loyalty
– Confidence
– Quality of Service

31. Organizational Goals and Employee
Selection and Replacement Criteria
Disney seeks for
– Creative
– Loyal
– Confident
– Commitment to provide the best Service
– Leadership
… Employees

32. Disney 2007 Annual Report
• http://corporate.disney.go.com/investors/annual_reports.html

33. References
Caruso, M. (2002, March). AN IGNATIAN ANALYSIS OF THE WALT DISNEY
COMPANY: LESSONS FOR JESUIT HIGHER EDUCATION. Catholic
Education: A Journal of Inquiry & Practice, 5(3), 373-400. Retrieved
February 22, 2008, from Education Research Complete database.
http://corporate.disney.go.com/careers/index.html
http://www.wdwcollegeprogram.com/sap/its/mimes/z
h_wdwcp/syllabi/Learning_Plan_Guide.pdf
http://www.wdwcollegeprogram.com/sap/its/mimes/zh_wdwcp/
syllabi/Learning_Plan_Guide.pdf
http://corporate.disney.go.com/careers/index.html
http://disney.go.com/disneycareers/internships/pdfs/DisneyLook_En.pdf
http://www.snopes.com/disney/waltdisn/frozen.asp#add

34. References
http://corporate.disney.go.com/careers/index.html
http://corporate.disney.go.com/careers/pdfs/disney_
businessweek.pdf
http://disney.go.com/disneycareers/internships/faq.html
http://jobsearch.about.com/gi/dynamic/offsite.htm?zi=1/XJ&sdn
=jobsearch&zu=
http%3A%2F%2Fcorporate.disney.go.com%2Fcareers%2Fperks.html
Lee, Fred (2004). If disney ran your hospital 9 1/2 thing you would do
differently. Boseman, MT: Second River Healthcare Press.
Marson, B. (1993, Spring). BUILDING CUSTOMER-FOCUSED
ORGANIZATIONS IN BRITISH COLUMBIA. Public Administration
Quarterly, 17(1), 30-41. Retrieved February 22, 2008, from
Business Source Complete database

35. References
Organization, Communication and TeamWork. (2003). Retrieved February 20, 2008,
from Chapter 7 and 8: http://www.busi.mun.ca/keithm/b1000/Chap07.ppt
SPELICH, J. (2003, June 17). NEW DISNEY GENERAL COUNSEL ANNOUNCES NEW
ORGANIZATIONAL STRUCTURE. Retrieved February 20, 2008, from Corporate Disney
Go: http://corporate.disney.go.com/files/2003_0617_Braverman.pdf
Raz, A. (1999, September). The Hybridization of Organizational Culture in Tokyo Disneyland.
Studies in Cultures, Organizations & Societies, 5(2), 235. Retrieved February 22, 2008, from
Academic Search Premier database.
The Walt Disney Company-a case study. (1996). Retrieved February 20, 2008, from Geocities:
http://www.geocities.com/TimesSquare/1848/disney.html
The Walt Disney Company (2007). Retrieved February 20, 2008, from Corporate Disney Go :
http://amedia.disney.go.com/investorrelations/annual_reports/WDC- AR-2007.pdf