IW-AON ARCHETYPAL BRANDING

© ARTEMIS MARKETING CONSULTANCY & STRATEGIES© ARTEMIS MARKETING CONSULTANCY & STRATEGIES
IW-AON BALANCING ARCHETYPAL BRANDING

© ARTEMIS MARKETING CONSULTANCY & STRATEGIES
IW-AON ARCHETYPAL BRANDING IS A BALANCING MODEL WHICH RESONATES WITH
UNIVERSAL WISDOM AND UNDERSTANDING. IT SERVES THE GOOD OF THE WHOLE.

IW-AON BALANCING ARCHETYPAL
BRANDING USES THE UNIVERSAL
KNOWLEDGE OF ARCHETYPES TO
DEFINE, BUILD AND MODEL BRANDS.
BRANDS ARE LIVING IDENDITIES WHICH
EMANATES THEIR UNIQUE ESSENCE AND
PERSONALITY. WHEN BRANDS ARE IN
RESONANCE WITH THE UNIVERSAL
ARCHETYPES WE ARE ABLE TO TOUCH
THE WITHIN AND BUILD A STRONG
RELATIONSHIP WITH CUSTOMERS AND
THE BRAND COMMUNITY.

AN ARCHETYPE IS A LIVING UNIVERSAL INTELLIGENCE CONSCIOUSNESS.

ARCHETYPE
An ARCHETYPE is a LIVING UNIVERSAL INTELLIGENCE which embodies an AWARENESS ASPECT of the PROCESS
OF CREATION. It’s a LIVING CO-CREATING EXPRESSIVE CONSCIOUSNESS which carries Intelligence Awareness
with specific characteristics and skills.
Every Archetype got its specific AWARENESS ESSENCE with TAILORD TOOLKIT through the alchemical
interaction of the Architectural Forces of Creation in the All Existing Presence. The character identity of Archetypes
is by birth interconnected with one of the Archetype Pillars.
THE ARCHETYPE PILLARS
 Archetype Consciousness flowing from the All Existing Presence;
 Archetype Consciousness interconnected with the Force of Action;
 Archetype Consciousness interconnected with the Force of Presence;
 Archetype Consciousness interconnected with the Alchemical Union between the Force of Action and
the Force of Presence.

THE ARCHETYPE PILLARS
FORCE
OF
ACTION
FORCE
OF
PRESENCE
UNION
ALL
EXISTING
PRESENCE
EACH ARCHETYPE PILLAR EMBODIES POLARITY  POSITIVE CONSTRUCTIVE CORE WITH ITS SKILLS & NEGATIVE DISTRUCTIVE CORE WITH ITS SKILLS
+ + ++
- - - -
O I IIIII

ARCHETYPAL BRANDING
ARCHETYPES are present and very much alive in the ALL EXISTING PRESENCE. The All Existing Presence is a
very vast space where ALL WHAT IS, exists and IS. It holds ALL CREATION : galaxies; planets; stars, species,
the elements; the minerals, the animals, the plants, etc. … in a word it holds “ALL WHAT IS ALIVE”.
Humanity is part of CREATION and we are interconnected with the ALL EXISTING PRESENCE, as is also our
beautiful planet on which we experience our lives. We are surrounded with the Working Living Intelligence
Consciousness's which resides in the Vast All Existing Presence and therefore Archetypes are interconnected
with us. We are in FACT all ONE, as whole Creation FLOWS from that ALL EXISTING PRESENCE.
By creating and modelling a brand in relationship with a universal archetype identity, we are able to touch the
WITHIN of people as the archetypal brand unconsciousness resonate with what is already innate in us.

PERSONAL
CONSCIOUSNESS
COMPANY
CONSCIOUSNESS
UNITY
CONSCIOUSNESS
HOME OF ALL UNIVERSAL
ARCHETYPES
COLLECTIVE
CONSCIOUSNESS
OF HUMANITY
IW-AON
BALANCING
ARCHETYPAL BRANDING
UNIVERAL ARCHETYPES ARCHETYPAL
BRAND
BUILDING
The Within of the Human Being resonates
with the Universal living Archetypes as on an
unconsciousness level Family Co-Creative
Source speaks and understands the language
of the All Existing Presence.

FAMILY MIND FAMILY HEART
EGO
FAMILY
CO-CREATIVE SOURCE
IW-AON BALANCING ARCHETYPAL BRANDING OPERATES THROUGH
THE POSITVE ARCHETYPES OF THE FOUR PILLARS OF ARCHETYPES TO REBALANCE ORIGINAL BALANCE.
A L L E X I S T I N G P R E S E N C E
OUTWARDS INWARDS
FORCE OF ACTION FORCE OF PRESENCE
UNITY CONSCIOUSNESS BEING
MAIN STREAM : DUALITY CONSCIOUSNESS
UNITY CONSCIOUSNESS _ SPACE - SOUND - COLOUR - FORMS - GEOMETRY
LOGIC
ACTION
I-THINKING
INTUITION
CREATIVITY
FEELING
WISDOM
WE-FEELING GO ACTION
0
I II III
HOME OF THE UNIVERAL ARCHETYPES

THE TERM ARCHETYPE HAS IT
ORIGINS IN ANCIENT GREEK.
THE ROOT WORDS ARE
“ARCHEIN” WHICH MEANS
ORIGINAL; AND “TYPOS”
WHICH MEANS PATTERN,
MODEL OR TYPE.
ARCHETYPE IS AN ORIGINAL
PATTERN OF WHICH ALL OTHER
SIMILAR CREATIONS ARE
DERIVED, COPIED, MODELLED,
OR EMULATED.

HUMAN BEING & ARCHETYPES
The Human Being is PRESENT in its «I AM» and it creates, senses, thinks, exists and operates through its FOUR
LIVING OPERATING FAMILIES in the THREE FORCES OF CREATION. We are Co-Creative Consciousness
Intelligences and we experience our Being in the I AM Presence through the Essence of Universal Archetypes.
By the way of Universal Archetypes we breath our own Unique Personality which we then express through the
use of our talents, through the motor of our motivations & desires and through the satisfaction of our human
needs . Universal Archetypes are as painting toolkits with whom we identity and create our CANVAS of LIFE.
Archetypes have a direct impact on us and we find them as personalities in our mythologies; as living Beings in
our Family Members of Humanity, as actors in movies , as protagonists in our books or as brand identities with
whom we relate.

IW-AON ARCHETYPAL BALANCING BRANDING MODEL

IW-AON BALANCING ARCHETYPAL MODEL
UNITY
CONSCIOUSNESS
UNIVERSAL
WISDOM
UNITY CONSCIOUSNESS
MARKETING MODEL
ARCHETYPAL MODEL
BY CARL GUSTAV JUNG
INTELLIGENCE
OF NUMBERS
ARCHETYPE : LIVING UNIVERSAL CONSCIOUSNESS WITH
SPECIFIC CHARACTERISTICS AND SKILLS
THE 4 PILLARS OF ARCHETYPES : THE ALL EXISTING
PRESENCE ARCHETYPES, THE FORCE OF ACTION
ARCHETYPES, THE FORCE OF PRESENCE ARCHETYPES,
THE ALCHEMICAL UNION ARCHETYPES
KEY BALANCING CONCEPT : BALANCING ALCHEMY BY
EMPOWERMENT OF THE WITHIN USING THE POSITIVE
CONSTRUCTIVE ARCHETYPE CONSCIOUSNESS’S OF
THE FOUR PILLARS OF ARCHETYPES
IW-AON ARCHETYPE BLUEPRINT SET : THIS SET
TRANSLATES THE BASE ARCHETYPE
CONSCIOUSNESS’S FROM WHICH ALL THE OTHER
ARCHETYPES FLOW.
INTELLIGENCE
OF COLOURS
INTELLIGENCE
OF GEOMETRY
TOOLS & KNOW HOW
OF MARKETING 1.0 - 2.0 - 3.0
IW-AON ARCHETYPAL BRANDING
INTELLIGENCE
OF SIGNS, SYMBOLS,WORDS

THE IW-AON ARCHETYPE SET TRANSLATE 13 PRIMARY ARCHETYPES AND IT REPRESENTS THE
IW-AON ARCHETYPE BLUEPRINT FROM WHICH THE IW-AON BALANCING ARCHETYPAL BRANDING OPERATES.
IW-AON ARCHETYPE BLUEPRINT SET

IW-AON ARCHETYPE BLUEPRINT SET
13 INITIAL UNIVERAL ARCHETYPES
Every Universal Archetype is linked to its authentic
geometric form, it colours, its number, its sound, its
Essence and it skills & characteristics.
IW-AON ARCHETYPE BLUEPRINT
The 13 Archetypes together forms the IW-AON
Archetype Blueprint from which the Balancing
Archetypal Branding strategies are developed.

THE IW-AON ARCHETYPAL BRANDING MODEL INTEGRATES THE KNOWLEGDE OF
ARCHETYPAL BRANDING MARKETING WHICH USES THE ARCHETYPAL MODEL OF CARL GUSTAV JUNG AS REFERENCE.
THIS MODEL IS DEVELOPED BY ANALYZING THE HUMAN DESIRES TO BE THEN CATALOGUED IN A SET OF ARCHETYPES.

ARCHETYPAL MODEL BY CARL. G. JUNG
The psychologist, Carl Gustav Jung, used the concept of archetype in his theory of the human psyche. He
believed that universal, mythic characters – archetypes – reside with the collective unconsciousness of people
the world over. Archetypes represent fundamental human motifs of our experiencing as we evolved,
consequentially, they evoke deep emotions.
C. Jung defined several archetypes from which twelve primary types which symbolizes the basic human
motivations. Each type has its own set of values, meaning and personality traits. The twelve types are divided
into three sets of four, namely Ego, Self and Soul. The types in each set share a common driving source, for
example types within the Ego set are driven to fulfil ego-defined agendas.
Most, if not all, people have several archetypes at play in their personality construct; however, one archetype
tends to dominate the personality in general.

ARCHETYPAL MODEL BY CARL. G. JUNG
1. THE INNOCENT
2. THE ORPHAN
3. THE HERO
4. THE CAREGIVER
THE EGO TYPES
THE SOUL TYPES
THE SELF TYPES
5. THE EXPLORER
6. THE REBEL
7. THE LOVER
8. THE CREATOR
9. THE JESTER
10.THE SAGE
11. THE MAGICIAN
12.THE RULER
Orphan
Rebel

THE IW-AON ARCHETYPAL BRANDING MODEL INTEGRATES THE UNIVERSAL KNOWLEDGE OF :
 the Working Intelligence Energies of Words;
 the Working Intelligence Energies of Space;
 the Working Intelligence Energies of Forms;
 the Working Intelligence Energies of Colours;
 the Working Intelligence Energies of Numbers;
 the Working Intelligence Energies of 432 Hz Sound;
 the Working Intelligence Energies of Balancing Geometry;
These working Intelligence Energies are innate in the All Existing Presence and are the bricks with whom
Creation Consciousness relates and creates.

IW-AON ARCHETYPAL BRANDING PROCESS

TARGET – MARKET &
ENVIRONMENT ANALYSES
 SITUATIONAL ANALYSES
 TREND MARKETING
 EVOLUTION MARKETING
BRAND
IDENTITY
ANALYSES
ARCHETYPAL
BRAND BUILDING
IW-AON
VISUAL DESIGN
IW-AON
MARKETING
STRATEGY
 DEVELOPMENT BRAND IDENTITY
 IW-AON ARCHETYPAL BLUEPRINT
 IW-AON ARCHETYPAL BRANDING MODEL
DESIGN CORPORATE COMPANY CORE DNA
IW-AON MARKETING STRATEGY MODEL
IW-AON
ARCHETYPAL BRANDING PROCESS
TM
 ANALYSING BRAND
IN COMPANY CONSCIOUSNESS
 ARCHETYPAL BRAND MAPPING

ARCHETYPAL BRANDING PROCESS of IW-AON
CASE STUDY
TM

TARGET, MARKET &
ENVIRONMENT ANALYSES
TARGET : CARING FAMILY MEMBERS OF HUMANITY WHO ARE WILLING TO CO-CREATE DIFFERENTLY IN ORDER TO START
AN UPLIFTING PROCESS OF REBALANCING THE UNBALANCE IN OUR WORLD.
TREND MARKETING : SOS SOCIETY – BACK TO BASIC – FUTURE TENSE – BREATH IN THE GOOD – VIGILANT CONSUMER
EVOLUTION MARKETING : AWAKENING OF THE NURSING FORCE OF PRESENCE IN SOCIETY
I
IW-AON
TM

IIBRAND MAPPING IW-AON
UNDERSTANDING AND MAPPING THE INNER CORE DESIRES - MAPPING UNIVERSAL WISDOM & KNOWLEDGE
UNDERSTANDING AND MAPPING THE IW-AON PILLAR PRODUCT LINES THROUGH UNITY CONSCIOUSNESS
MAPPING THE BRICKS WHICH SERVE THE DESIGN OF THE CORPORATE DNA – MAPPING THE ALCHEMY
IW-AON IS A NEW BRAND WITH THE VISION TO BE AN “I AM” .
TM

IIIARCHETYPAL BRAND
BUILDING
IW-AON ARCHETYPE : MOTHER WOMB - 11
C. JUNG ARCHETYPE : MAGICIAN - 11
LOGO DESIGN - WEB DESIGN - COPY & CONTENTS : TRANSLATION OF THE BRAND BUILDING
IW-AON
TM

IV IW-AON VISUAL DESIGN

IDENDITY COLOURS : PRUNE COLOUR PALETTE – GOLD COLOUR PALETTE
IDENDITY GEOMETRY : CIRCLE - THE CIRCULAR SPIRAL
IMAGES : BACK TO ORIGINAL BALANCE  NATURE , FAMILY MEMBERS OF OTHER KINGDOMS, BEAUTY OF MOTHER EARTH
BRAND NAME : EMBODIES THE ALCHEMICAL TRANSFORMATION AND ITS SEED TO REBALANCE ORIGINAL BALANCE
PAY OFF OF BRAND : REBALANCING ORIGINAL BALANCE  PURPOSE OF BEING - FOUNDATION OF THE IW-AON PRODUCTS
IW-AON
TM

IW-AON
TM

TM
I – THINKING WE – FEELING
I WIW-AON
TM
EXPRESSES THE ALCHEMICAL FUSION OF OUR THREE FORCES OF CREATION (A)
IN A BALANCED UNIFIED ONE (O) IN THE DRIVING FORCE OF THE MOVEMENT (N)
TM
IW-AON

VSTRATEGY
TAILORED STRATEGICAL MARKETING MIX TO ENSURE THAT
IW-AON BECOMES A NURSING, CREATIVE, PLAYFULL, INTERACTIVE “I AM BRAND PRESENCE ”.
IW-AON
TM

IW-AON
ARCHETYPAL BRANDING
EXECUTION : COLLABORATION WITH TEAM PARTNERS OF CUSTOMER
EXECUTION : KATHY A.M. ROUSSEL & TEAM PARTNERS ARTEMIS MARKETING CONSULTANCY & STRATEGIES
COORDINATION & FOLLOW UP by KATHY A.M. ROUSSEL IN ENGLISH, DUTCH, GERMAN, ITALIAN AND FRENCH
CONNECTING THROUGH ONLINE TECHNOLOGY
WWW – EMAIL – PDF – MOBILE - SKYPE – WHAT’S UP – WEB VIDEO CONFERENCE
TM
KATHY A.M. ROUSSEL
DEVELOPMENT IN ENGLISH – DUTCH – GERMAN – ITALIAN
 IW-AON ARCHETYPAL BRANDING STRATEGIC ARCHITECT
 IW-AON ARCHETYPAL BRANDING STRATEGIC ALCHIMIST
transforming existing brands in an IW-AON ARCHETYPE BRAND
CORRELATED SERVICES
 IW-AON VISUAL DESIGN
 IW-AON MARKETING STRATEGY
 IW-AON CONTENT MARKETING

ARE YOU WILLING TO BUILD
THE NEW FOUNDATIONS OF OUR WORLD?
CONTACT ME!
TOGEHTER WE CAN !
YOUR REQUEST WILL BE ANSWERED WITH PLEASURE!

IW-AON ARCHETYPAL BRANDING

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