Presentation from GILBANE 2014 (http://gilbaneconference.com/)
For media companies and content marketers, managing and monetizing couldn’t be more different. Each have very different views, very different processes and different teams for creating, managing and tracking content. Kathy Greenler Sexton from Subscription Site Insider walks through how each looks at, values and tracks content ROI,
Creating Tomorrow’s Alcoholics, Today The copy for the Cola ad reads: “Laboratory tests over the last few years have proven that babies who start drinking soda during that early formative period have a much higher chance of gaining acceptance and ‘fitting’ in awkward pre-teen and teen years.” I’ve got a hunch it also contributes to diabetes and child obesity. - See more at: http://brandslide.ca/creating-tomorrows-alcoholics-today/#sthash.7HJWCdhf.dpuf
The first banner ad was made by Modem Media, a digital agency where McCambley worked, that was later acquired and folded into Digitas.
Of those who saw the ad, 44 percent clicked, McCambley remembers.
Read more: http://www.businessinsider.com/behold-the-first-banner-ad-ever--from-1994-2013-2#ixzz3KmDg6KRt
Marketer Controls
GOAL is to
Point them to:
Chris Penn (@cspenn)
Vice President, Marketing, SHIFT Communications
http://www.shiftcomm.com/downloads/datatoinsights.pdf