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EVALUATION QUESTION 4:
HOW DID YOU USE MEDIA TECHNOLOGIES IN
THE CONSTRUCTION AND RESEARCH,
PLANNING AND EVALUATION STAGES?
• I used media technologies throughout the creation of my final film and
my ancillaries as without them it was impossible to create. The first ways
in which I used media technologies in the making of my music video and
ancillaries was through the research and planning that took part before
• Through my research and planning I used the following: Blogger,
Google, Youtube, Gmail, Slideshare, Prezi, Macbooks, BBC weather,
Blogger was the first media technology I used within this course. Blogger
allowed me to create my own blog dedicated to everything from research,
planning, production, post production and completing my evaluations.
The main strength of blogger is that it allowed me to create as many blog
posts as I wanted to based around anything I wanted, this meant I could
input youtube videos, slide shares, prezis etc into blog posts for me to
Another strength is structure of the site. I was able to edit my blogposts
that I had posted so if I forget anything vital I was able to edit the post and
add whatever I needed. The site also enabled my teachers to view it to let
me know what they thought of my planning, production and post
production and give me advice if there was anything I could improve on.
However a weakness of using blogger was that it was not a private way of
storing my ideas so anybody could view what I was putting out.
I used google a tremendous amount throughout the
research process mainly as this is where I went to
research the codes and conventions of different aspects
of genre, music videos, adverts and digipaks.
It is also what I used to locate myself to different sites
including my blog, you tube and any thing else I was
looking for. I used google over any other search engine
as I believe it Is the most efficient in giving me the right
information for what I am looking for.
Youtube is where I went to to watch music videos within my genre and
non-genre specific music videos to help me become aware of what
different music videos contained and the main themes within genre
specific music videos within the indie genre.
Youtube is also the publication site that myself and Lucina used to post
audience feedback for our film as well as our final film. I also used youtube
to post videos that contained voice overs as well as quick times showing
the progression of how I made my ancillaries.
Youtube was incredibly helpful when it came to both research, planning
and post production as it allowed me to store all of my videos safely and
have the ability to embed them into my blog posts.
Gmail was the online mailing device I used all of the time when it came to
communicating as well as sending images and videos from the stills I took
at the different locations within our film as well as our audience feedbacks.
Myself and Lucina used Gmail a lot to share any photographs with each
other of the settings as well as images such as the call sheets and
screenshots of our editing.
Gmail was very practical as it allowed me to send out survey monkeys to
lots of different people also within post-production which was useful as it
allowed me to reach a wide range of people and get their responses
Slideshare was the website I used to turn my powerpoint presentations
into a format that allowed me to embed it into my blogs. I used
powerpoint and slide share to show my research of music videos and
digipaks and magazine adverts as this made my reasearch really clear.
Not only this but slideshare enabled me to keep all of my powerpoint’s in
one section within my account so if I needed them I could easily access
them and know that they were stored efficiently.
However a weakness of slide share was that it could be somewhat time
consuming to turn my powerpoint presenations into a slide share if I was
in a rush to get them on to my blog, although this was not much of an
issue so I would say that slide share was the perfect way to present my
Prezi was another website that allowed me to create presentations in a
different and unique way that enabled me to express my ideas and
thoughts on different aspects of my planning, research and production.
Prezi allowed me to express all of my different ideas into a format that was
clearly understood and readable, as well as having the ability to embed
them into my blog which was useful as they could be presented efficiently
I wouldn’t say that prezi has any weaknesses as I found it very easy to use
and easy to access, as well as it having a good form of different
presentations so I could mix up my research into different forms so that all
of my research and planning in regards to the format they were in, they
were not all in the same exact. Therefore my imagination could expand
I used a macbook predominantly through my research and
planning as we have them in school and I have one at home. Using
a macbook made doing all of my work much more easily that
using an older laptop as the speed is good and they have
everything you need including power point presentation and
It made it easy to use if I needed to quickly get online to change
something in regards to my blog or if I needed to find something
out quickly I would gravitate to using one of these over any other
form of laptop.
I used a macbook mainly for the research and planning however I
used a macbook to create my digipak and magazine advert also
which was effective as I could edit them on the go or if I was
somewhere else other than home which I could not have done
BBC weather was a site we used when deciding on what
days to film on.
As some of our filming took place outside we needed
to see whether the day would be suitable within the
weather as this was something very important as we
were using a very expensive camera so if it began to
rain or snow for example, our equipment would get
Also we wanted dry/sunny days within our music video
so we needed to coordinate our days with the weather
as the bright weather foreshadowed the outcome of the
Google maps was actually something I used a lot in
relation to planning our filming days and researching
where everything was. We used this app predominantly
in London as we needed to see how far away we were
from certain areas as well as how to get to these places.
We also used it within the filming day in the woodland
area to make sure we were heading in the right place as
well as how to get in and out of the forest as we didn’t
want to get lost.
• Within the actual production of our film we used
multiple different pieces of equipment and
technologies to make sure everything went smoothly
and to the right standard.
• This included all of our filming equipment such as the
camera, tripod and phones.
• In regards to my ancillaries I used photoshop to
create my products so this was the main use of media
technology when it came to creating my ancillaries.
The camera we used within our filming was a Canon 700D camera which
was really good to use as the quality was a very high quality and showed
immensely when it came to editing and putting our footage into the
This camera allowed us to get a really good focus on landscapes and
portraits as well as having a really good zoom which we used within the
shots of my grandma and of Chloe which we would later merge together.
A weakness of this, although not to do with the camera but with the
memory card we used, the memory on occasion filled up very quickly on
some filming days which meant we had to film a portion of the video on
an iphone 6 and 7, which still was fine.
We used a tripod within our filming, mainly on the days
I filmed my grandmas as I wanted these shots to be
really stable as there needed to be a change in pace
between the shots of my grandma as well as the 2 girls
in that the pace of the filming with the 2 girls was fast
to show their youthfulness whereas a tripod allowed
filming to be steady to represent the grandma.
A tripod was very useful when it came to the filming in
the house as my grandma was sat down in some of the
shots which would have been hard to do with a steady
hand if I had not used the tripod.
The use of both an Iphone 6 and an iphone 7 was not
purposeful in production as it was used in times that
the SD card had filled up very quickly when filming my
grandma. However the quality of the camera is still very
good so when we put it into imovie the quality was not
so bad that we had to refilm.
Iphone’s were also used in the planning to contact my
actors to commit to meeting points and times on the
Photoshop was a huge variable in creating my ancillaries as this was the
software I used to edit everything from the image to the background, the
font, the filters etc.
I found photoshop to be really reliable and easy to use as I had previously
used it in other subjects in the past so I knew my way around it however I
will still finding out new things about the software which was easy to do as
I used tutorials from youtube along side my editing to help me make my
editing the best to my ability.
Not only did I find it easy to use but it gave me the ability to make the
quality of my images better and edit them to fit within my theme
POST - PRODUCTION
• Within post production I used a lot of different media
technologies to help edit and create my products.
• The main media technologies I used for this in my
post production were imovie, keynote, da font, itunes
and an imac.
• All of these helped me immensely whilst creating my
music video and I would have found it difficult to
complete my products without using every one of
Imovie was the software that myself and Lucina used to edit our film. We
used this as it is the software we used last year and so we were very
familiar with it and knew a lot of tricks to use to create certain things. We
also felt that as we didn’t know any other editing software as well as this
one we would not be able to give the best of our ability with a different
software, where as this one we knew it very well.
However I am aware that other editing softwares such as premier pro have
extra editing techniques such as filters which we could have benefited
from so this is a slight weakness of sticking with what we knew.
Keynote was the software we used within our fonts and
text that we used within our music video. Keynote was
very easy to use whilst we created different animations
for our text in the way it was portrayed on screen. We
created a bounce and a flip with our text which fitted
very well with our style of music video and our filming
so this software was very very useful for us in post
Dafont.com was the website we used to get the font that we used
in our film and it was also the site I used to get the fonts for my
digipak and magazine advert.
Dafont.com is very easy to use as all you have to do is choose the
font you like and download it and use it in anyway you like.
The site allowed me to have a wider imagination within fonts as
they have such a vast amount to choose from. I also found texts
were a big input into weather or not my music video and my
ancillaries were as good as they could have been, as for example if
we had used very classic fonts such as ‘ariel’ this would not have
fitted within the music video style or my ancillaries style as well as
would not show my imagination.
Itunes was the software we used to buy the song that
was the soundtrack to our music video, this was easily
done as it allowed us to import the soundtrack into
imovie easily and have it to play whenever we needed
to listen to it to remember what lyrics corresponded
with which shots.
An imac was the last piece of media technology we
used within my music video. We were luckily able to
access these through school which was very useful as
the quality on the imac was a lot better than on the
macbook I was using for my blog. This is because the
screen was a lot larger which enabled us to look more
closely at the shots and see clearly if we had made a
mistake or not which would have been a lot more
difficult if we were editing on a macbook or even a