The document details the process of creating branding for a fictional record label called "Ink Katt" and artist "AI Chika". It describes exploring potential names for both, creating logo concepts through sketches and digital designs, and refining the logos based on feedback. The final logos feature a circular logo for the record label with strong contrast, and a stylized "AI" text logo for the artist in a gold color scheme to represent strength.

1. B R A N D I N G
Contents:
Production company name and logo,
Artist name and logo

2. P R O D U C T I O N C O M P A N Y
P O T E N T I A L N A M E S :
Replay Records,
AddiKTive Records,
Mint’d Rex,
creAtive Records,
EiKat Records,
Mint Katt,
Ink Katt
Based upon much thought and consideration, I decided ‘Ink Katt’ was the most original and exciting name in relation to the
nature of my intended label. This is due to the connotations surrounding these terms and the abstract meaning when read
together. This name also holds much potential for a memorable, effective logo to be produced easily associable with the
brand.

3. I N I T I A L I D E A S / T H U M B N A I L S K E T C H E S -
Above shows my initial hand rendered studies exploring different design ideas prior to creating a digital product. I attempted
using ink however didn’t like the outcome as much as originally anticipated. Instead I particularly like the bottom left idea, as
this has strongest contrast and balance in tones, strengthening the aesthetics. I intend to digitalise this experimenting further
with shape and form.

4. D I G I T A L I S A T I O N O F L O G O A N D P R O C E S S -
Above are the outcomes of my digitalised production
company logo. I closely followed my initial design idea,
maintaining strong contrast between levels of tonal range,
creating a bold, eye-catching graphic to represent the
record label. The circle logo has stronger aesthetic potential
in my opinion, looking more professional and visually
pleasing. As presented, I experimented with different
colours to replace the black, however decided the stronger
definition is a positive quality and works best for a logo.
This also means that it can be printed in grayscale and
sustain the same identity.

5. A R T I S T I D E N T I T Y -
P O T E N T I A L N A M E S :
EiKat
Kazuki
AI Chika
Akemi
AI Riko
Sakura Indigo
Of my potential artist names above, ‘Ai Chika’ is my favourite as, in my opinion, it is best fit to purpose. This is due to its
memorable qualities, also being recognisable as a feminine name building a conventional and believable image for the artist.
This is especially the case since the song ‘Drive’ is subjected around low-key emotive feelings and individuality with regards
to personal strength. ‘Ai Chika’ also has deeper meaning, originating from the Japanese language. ‘Ai’ is a name representing
feelings of love and affection, while ‘Chika’ can be interpreted to stand for wisdom, intellect and beauty, each being positive
attributes displaying qualities of strength. This is important for the artist when considering target audience; the artist should
set an example in terms of morals, mind-set and confidence being a role model and inspiration. This is especially the case
since my target audience is teenagers and young adults who are most vulnerable to manipulation.

6. E X I S T I N G A R T I S T L O G O S -
These are existing artist logos of current popular artists. Generally, an individual,
recognisable style is used to create memorable imagery strongly linked with the style
and nature of the artist and their music. For instance, Halsey’s logo follows very
simplistic stylisation reflecting on her stance in the music industry, while Paramore’s
logo is far more bold and raw reflecting on their music, compared with Ariana
Grande’s which is more girly and ‘cute’ being an indication to her style, and so on.

7. Various typographic images displayed here feature inspiring
and potential font styles for inclusion within my artist logo.
I selected these fonts due to not only visual impact, but also
interpreted message; as discussed previously when researching
existing products, font styles display interpretable information
with regards to the artists style and personality. With this in
mind I selected these styles aiming for clear contrast in visuals;
some fonts are fairly girly and feminine inferring vulnerability
and kindness while others are bolder conveying strength and
power. These two contrasting ideas are a combined image I
wish to create for my artist, building her up as a role model and
inspiration for a younger target audience

8. R E F I N E M E N T-
These digital studies demonstrate combined use of
previously selected fonts to achieve outcomes in
the form of logos. I experimented with layer
effects, colour, and various editorial techniques
with regards to typography. These graphics were
assembled on Adobe Photoshop.
Upon reflection of these, I particularly like the
heart logos displaying clear contrast between text
reading ‘AI’ and text reading ‘Chika’. However, the
heart perhaps overcomplicates the logo reducing
the visual effect. This also limits publishing
potential with ineffective space usage and large
block colour.
Feedback I received on these products indicates
the possible over-complexity and lack of aesthetic
strength for a legitimate logo. I was told, however,
that my ideas hold ‘great potential’ and therefore I
will further refine these to induce simplify and
strengthened visual qualities.

9. F U R T H E R R E F I N E M E N T -
Last minute, I decided upon a change of colouring in my
logo following upon a gold colour scheme rather than the
originally considered pink; this strengthens the
connotations of power, strength and independence
rather than strongly feminine, typically soft and tender
interpreted qualities.
Overall, upon reflection, I am very satisfied with the
outcome of this logo and feel that it would be a strong
visual representation of my artist through connotative
signifiers within the product. This graphic outcome also
works with existing logos and their codes and
conventions, making it compatible with real visuals in
todays market and industry.
This is my final outcome for my artist logo. This visual was derived through
development, reflection and refinement of previously constructed graphics in
order to induce a stronger potential logo.
I simplified letter form for text reading ‘AI’ to induce a bold, eye-catching visual
with easily memorable and recognisable qualities. This is important for
establishment of a new artist in a strongly commercially exhibitionist, ever-
changing industry. In addition to this stylisation of ‘AI’, I overlaid the text with
an off-set outline to make the graphic more interesting and individual without
over-complicating the logo where simplistic aesthetic values would be lost.
F I N A L O U T C O M E -

10. F I N A L P R O D U C T S -
P R O D U C T I O N C O M P A N Y A R T I S T