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@katieeking
• Managing Director of Zoodikers
Consulting
• TEDx speaker
• Chairperson of PRCA’s South
East/E. Anglia Group
• Regularly called on to
commentate on social media for
BBC TV and radio
• Spoken and moderated at high-
profile industry events
Future Vision:
Where Will Technology Lead Us Next?
October 2015, BizTech live
The historic Lower Pantiles of
Royal Tunbridge Wells c.1895
Tweet @KatieeKing
Tweet @KatieeKing
The historic Lower Pantiles of Royal
Tunbridge Wells today
Tweet @KatieeKing
2015: Back when taxis were still a common sight
outside Tunbridge Wells station
This Tiger Stone brick layer does the job of several men
Catching up on the “paperwork”on the comfortable,
door-to-door commute home.
Tweet @KatieeKing
Tweet @KatieeKing
Tweet @KatieeKing
Where does Twitter go from here? Slow user
growth has stalled its meteoric rise.
Give the Twitter bird something to
sing about,
Tweet @KatieeKing
Businesses that don’t adapt may find themselves here
Tweet @KatieeKing
If only he’d had a smartphone, this industrious
window cleaner could have tweeted to let the
neighbours know he was in the area.
Tweet @KatieeKing
Mobilegeddon
• 21st April 2015 Google launched new mobile algorithm
• Mobile search has overtaken desktop
• Google strongly favours “mobile optimised” websites in the
mobile search results.
• Your site is either mobile friendly……or not.
• https://www.google.co.uk/webmasters/tools/mobile-friendly/
Augmented reality could let your customers see how your products
would look in their homes.
Tweet @KatieeKing
The internet of things allows objects to gather data and
“speak” to each other, giving us unprecedented control over
our inter-connected technological environment. Tweet @KatieeKing
muvinteractive.com
MUV Interactive’s Bird Smart technology uses a ring-like device to
control connected technology
Tweet @KatieKing
Smart technology could help Whitstable’s famous oyster
industry increase productivity
Tweet @KatieeKing
So, what is Big Data?
And how can SMEs use it?
Tweet @KatieeKing
Businesses need to work out how they can harness the benefits of AI
technology…without losing their humanity.
Tweet @KatieeKing
While some of the technology may have changed a little,
the beauty industry is one of those least threatened by
computerisation.
Tweet @KatieeKing
Use technology honestly – or risk the same
fate as VW
Tweet @KatieeKing
Nobody wants their town to look like this….
Tweet @KatieeKing
Question time
Thanks for your
time!
@katieeking
katie@zoodikers.com
www.zoodikers.com
www.katieeking.com

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Future Vision: Where Will Technology Lead Us Next?