The document summarizes the results of a questionnaire given to the target audience of a proposed music magazine for older teenagers and young adults. Key findings include that alternative, rock, and indie are the most popular genres. Popular artists mentioned include Arctic Monkeys, Tegan and Sara, and My Chemical Romance. NME is the preferred existing magazine. New releases, interviews, reviews, and festival/gig coverage are important content. The target price point is £2.50 or less. The magazine should focus on indie rock and related genres while promoting new and upcoming bands.

1. Analysis of audience questionnaire results
When sending out my questionnaire I tried to make sure that the people that were
answering it were of the same age as my target audience so that I could generalise my
findings to the target audience of my music magazine, which is older teenagers and young
adults. This shows that everyone that completed my questionnaire was between 16 and 20.
From the results of this multi-answer question, I can see that alternative is the most popular
genre of music listened to by people aged 16-20, with rock and indie close behind. This
shows that my idea of producing an indie-rock magazine should be popular amongst my

2. target age range. It also suggests I should include other genres of alternative music in my
magazine, especially as most people that said they listened to alternative, also listened to
rock and indie. Punk and metal also seemed to be quite popular so I should consider
including them in my magazine as well.
Because this was a qualitative question, in order to analyse the results I created a word
cloud using Wordle.Com out of the answers given listing the bands they listened to so that I
could clearly see all the bands and musicians listed, as well as seeing if there were any
particularly popular bands.
From these results I can see that, although a range of artists are listened to from different
genres, such as Rihanna an RnB artist regularly in the charts, and Bon Jovi from a more rock
genre. However, the most popular artists mentioned seemed to be Arctic Monkeys, Tegan
and Sara, The XX and My Chemical Romance all of which are alternative bands and artists.
Although many different bands were mentioned, rock and indie seemed to be the most
popular genres. Because of this I will try to make sure these are the genres I feature in my
magazine, and I will try to include some of these bands and artists mentioned.

3. These results clearly show me that NME seems the most appealing music magazine out of
the ones offered, with over 60% preferring to read it over Kerrang, Metal Hammer, The
Rolling Stone and Top Of The Pops. Because of this I will look closely at NME and try to
include some of their most popular features and ideologies, such as their focus on up and
coming bands. This is also useful to me because NME has a similar aged target audience to
me and focuses on similar genres of music to the ones I want to focus on.
The two people that had selected ‘other’ said that they did not tend to read music
magazines.

4. These results show that new releases are very important to my target audience, with 85% of
people saying they wanted to read about them in a music magazine. Interviews, festival and
gig coverage and reviews are also important to be included in my magazine as over 75% said
that they would like to see them in a music magazine as well. Gossip about bands was the
least popular and so I will not put so much emphasis on this in my magazine.
As this was another open question, people were able to give longer, detailed answers in a
text box. As over half skipped this question, I can assume there was nothing else they in
particular wanted from the magazine. However, some answers that were given were ‘tour
dates’ so I will try and make sure I include details of upcoming tours that bands featured in
my magazine are going on. They also suggested information about the process of writing
and creating music, so that the audience can get an insight into the creative process that
goes into the development of an album. I will try and include this in interviews with
particular bands, with a section based on how they wrote the album and the meanings
behind it.

5. This showed that the majority of my target audience don’t actually read music magazines,
so I will need to make sure my magazine offers the things the others don’t.
This showed that finding out about new bands is important to my target audience, so I will
make sure I put a large amount of focus on promoting new bands and musicians, including
short interviews and reviews on their music so that know what to expect from this band. I
will make sure to only feature bands that are indie-rock so that my target audience are likely
to enjoy their music and be interested in finding out about them.

6. These results showed that 70% of my audience would be willing to pay £.50 as a maximum
for my magazine, where only 30% would be willing to pay over £2.50. I need to keep my
magazine within my target audience’s price range so I will try to make sure my magazine is
no more than £2.50.
The results from this question were 50/50 so I think my idea for a more niche music
magazine, focusing on indie rock music should appeal to my audience. I will make sure to
cover several other genres of music that are closely related to indie rock such as punk rock
and pop punk.