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Understanding Social Media For Wboc
- 1. Understanding Social Media
Kathy Hokunson
Regional Sales Manager,
Site-Seeker, Inc.
www.site-seeker.com © 2010 Site-Seeker, Inc.
- 2. Who are we?
• Founded in 2003
• Corporate Office in New Hartford NY
• Satellite offices in Bloomfield CT & Boston MA
• Employee 15 in CNY, CT & MA
• Full Service Internet Marketing Agency
• Search Engine Optimization Services
• Pay-Per-Click Management Services
• Social Media Implementation and Mgmt
• Web Design, Development, Applications & Testing
• Analytics
www.site-seeker.com © 2010 Site-Seeker, Inc.
- 3. Bluff forges a better way to market online
By: Traci Gregory
12/12/08 10:13 AM
NEW HARTFORD - Internet marketing is about more than adding a few keywords to a
Web site to make it pop up in a Google search, according to Brian Bluff, president and
New Hartford, NY
CEO of Site-Seeker, Inc. . . . (November, 2008) Site-
Seeker, Inc., provider of
internet marketing and
Fast Track 50 of CNY search engine marketing
solutions, has been named
New Hartford, NY (December, 2008) The Fast one of Central New York’s
Track 50 is a list compiled annually to recognize Economic Champions for
Central New York’s 50 fastest growing 2008, by the Syracuse
companies. This is Site-Seeker, Inc.’s second year Chamber of Commerce.
in the top five of this list. For 2007 the company
was bestowed the honor of second place,
solidifying its role as a model for success in
Central New York business.
www.site-seeker.com © 2010 Site-Seeker, Inc.
- 4. The premise of social media marke1ng
and PR is engaging the consumer in
conversa1on in a way that provides
mutual benefit.
From:
Marke+ng Sherpa
2009 Social Media and PR Benchmark Guide
www.site-seeker.com © 2010 Site-Seeker, Inc.
- 6. 13 hours : The amount of video uploaded to YouTube every minute
412.3 years: The amount of +me it would take to watch every video on YouTube
100,000,000: The amount YouTube videos watched every day
1382%: The monthly growth rate of twiFer users January – February 2009
3,000,000: The average number of tweets on twiFer.com every day
5,000,000,000: The number of mins. spent on facebook every day
www.site-seeker.com © 2010 Site-Seeker, Inc.
- 7. Social Media is:
1. Public Rela?ons
2. Customer Service
3. Loyalty Building
4. Collabora?on
5. Networking
6. Customer Acquisi?on
www.site-seeker.com © 2010 Site-Seeker, Inc.
- 8. Ultimately it is ALL about gaining . . .
AUTHORITY
LEADERSHIP
TRUST
www.site-seeker.com © 2010 Site-Seeker, Inc.
- 9. Establishing Credibility with Social Media
Create Accounts
(Name Claim)
Grow
Lead
Networks
Discussion
Become
the
Participate in Expert
Discussion
Create
Content
Distribute
Content
www.site-seeker.com © 2010 Site-Seeker, Inc.
- 11. How to Distribute Your Blog
Email Campaign
Other (links)…
Twitter
Blog Posts
Social
Bookmarking Facebook
Sites
LinkedIn
www.site-seeker.com Other Blogs
© 2010 Site-Seeker, Inc.
- 15. Top Insights:
1) The 35-54 year old demo is growing fastest, with a 276.4% growth rate in over the
approximate 6 months since we last produced this report
2) The 55+ demo is not far behind with a 194.3% growth rate
3) The 25-34 year population on Facebook is doubling every 6 months
4) There are more females (55.7%) than males (42.2%) on Facebook – 2.2% are of
unknown gender.
5) The largest demographic concentration remains the college crowd of 18-24 year olds
(40.8%) which is down from (53.8%) six months ago.
www.site-seeker.com © 2010 Site-Seeker, Inc.
- 18. Who uses Linkedin & Why?
• Business professionals
• LinkedIn promotes:
• business intelligence
• business development
• creation of business relationships
• conversation
www.site-seeker.com © 2010 Site-Seeker, Inc.
- 19. Your Linkedin Profile
• Create your account
• Build your online profile ‐ Completely
• Summarize your exper+se
• Build your community
• Request Recommenda+ons
• Give Recommenda+ons
• Integrate blog
• Upload presenta+ons
• Join and engage in relevant groups
www.site-seeker.com © 2010 Site-Seeker, Inc.
- 23. Promo1ng Linkedin
• Let people know and promote your profile
Kathy Hokunson
Sales Manager
Site-Seeker, Inc.
Phone: (860) 844-0560
Cell: (860) 982-8636
Fax: (860) 844-8161
www.site-seeker.com
Read my blog: www.site-seeker.com/kathysblog
follow me on: Linkedin and Twitter @katiehoke
www.site-seeker.com © 2010 Site-Seeker, Inc.
- 24. Twi$er is a free social networking and
micro‐blogging service that enables its users to send and read
other users' updates known as tweets. Tweets are text‐based
posts of up to 140 characters, displayed on the user's profile page
and delivered to other users who have subscribed to them
(known as followers).
From:
Wikipedia
www.site-seeker.com © 2010 Site-Seeker, Inc.
- 27. Types of Twitter Communication
1
2
3
4
Personal
Informationa Promotional
Automatic
„What has your
l
„What‘s the „What are you „Fresh bread
attention?“ latest news missing?“
just out of oven
(about that now“
(„What are you
company)?“
doing?“)
Business Uses
Business Uses
Business Uses
Business Uses
• Monitoring • PR / Corporate • Channel for • Data Push and
Customer communications
new form of Automated
Service
promotion
Interaction with
• Demonstrate
• Market research
expertise by • Organise / Customers /
Customer
• Emotional bond sharing Promote Events
B2C, B2E, E2E
knowledge
Systems
www.site-seeker.com © 2010 Site-Seeker, Inc.
- 29. We asked a
question . . . .
We got an
answer . . .
www.site-seeker.com © 2010 Site-Seeker, Inc.
- 30. We wanted
people to
know . . .
And it
worked !
TRAFFIC: 195 Clicks
www.site-seeker.com © 2010 Site-Seeker, Inc.
- 32. Twitter Resources Tools
www.tweetdeck.com
www.hootsuite.com
www.seismic.com
http://twitter.grader.com/
www.hashtags.org
www.wefollow.com
http://business.twitter.com/twitter101
bit.ly
www.site-seeker.com © 2010 Site-Seeker, Inc.
- 33. Thank You!
Understanding Social
Media
Kathy Hokunson
Regional Sales Manager,
Site-Seeker, Inc.
kathyhokunson@site-seeker.com
www.site-seeker.com © 2010 Site-Seeker, Inc.