A Cognitive Business is one that leverages cognitive computing to add value to existing processes, and drive new and innovative ways to serve customers, employees and citizens. But how do you get there? Hear real world examples that demonstrate business value, and learn about the programs and tools IBM offers to help get you started.

1. Katrina Read
Technical Executive
IBM Cognitive Solutions

3. 1.
Develop your
cognitive strategy
YOUR JOURNEY TO COGNITIVE

4. COGNITIVE VISION WORKSHOP
GOALS
• Prioritised Use Case(s)
• Targeted business outcomes and
KPIs
• Proposal for a CVA or custom
engagement (if required)
1.Create the Cognitive Vision
2.Explore key use cases to
understand:
• Target use case
• Value proposition
• Content & technical
readiness
• Implementation complexity
3.Identify internal stakeholders
and Executive sponsorship to
execute
WORKSHOP
ACTIVITES
• Ideate use cases
• Estimate of business value
• Preliminary roadmap planning
• Assess content sources
• Probe for technical complexity
(e.g. additional technical
components, integration with
internal systems)
OUTPUTS

5. Designthinking
isanapproachto
problemsolving Prototype
Evaluate
Understand
Explore
IBM DESIGN THINKING
A framework for delivering a great user experience

6. 1.
Develop your
cognitive strategy
2.
Assess your
foundation
YOUR JOURNEY TO COGNITIVE

7. FOUNDATION FOR INSIGHT
New/Enhanced
Applications
All Data
Real-time
analytics zone
Enterprise
warehouse data
mart and
analytic
appliances zone
Information governancezone
Exploration,
landing and
archive zone
Information
ingestion and
operational
information
zone
What could
happen?
Predictive analytics
and modeling
What action
should I take?
Decision
management
What is
happening?
Discovery and
exploration
Why did it
happen?
Reporting, analysis,
content analytics
Cognitive
Fabric

8. ANALYTICS STAMPEDE
• IBM Expertise - takes the guesswork out and delivers savings in time and cost for
your early enablement and success
• IBM Analytics - provides unmatched capabilities for processing and analysing all
types of data
• Skills & Knowledge Transfer - ensures knowledge transfer and training roadmap
for skills enablement in your organisation for new analytics requirements
Stampede
Time to insights
Research Product Selection Services Solution
Success
Solution
Success
§Knowledge Transfer
§Analytics Prototypes
§BVA / Roadmaps
Standard
Roadmap
IBM Expertise
Use Case Selection Skills & Knowledge

9. 1.
Develop your
cognitive strategy
2.
Assess your
foundation
3. Pick your path(s)
Deploy existing
Cognitive Solutions
YOUR JOURNEY TO COGNITIVE

10. INDUSTRY SOLUTIONS
Banking &
Finance
Telco Energy &
Utilities
Public Sector Industrial Insurance Retail Travel &
Transport
Financial
Transaction
Management
Fraud &
Financial Crime
Risk &
Compliance
Customer
Insight
Watson Digital
Advisor
Customer
Experience &
Network
Analytics
Customer
Insight
Watson Field
Service
Customer
Insight
Advanced Asset
Management
(with IoT)
Watson Digital
Advisor
Watson Field
Service
Threat
Prediction &
Prevention
Social Program
Effectiveness
Advanced Asset
Management
(with IoT)
Watson Field
Service
Corporate
Intelligence
Customer
Insight
Watson Digital
Advisor
Consumer
Insight &
Engagement
Omni-channel
Commerce
Cognitive
Merchandising &
Insights
Customer
Insight
Advanced Asset
Management
(with IoT)
Watson Digital
Advisor
Watson Field
Service

11. COGNITIVE MARKETPLACE

12. 1.
Develop your
cognitive strategy
2.
Assess your
foundation
3. Pick your path(s)
Deploy existing
Cognitive Solutions
Build Cognitive Apps
YOUR JOURNEY TO COGNITIVE

13. Retrieve and RankBUILD COGNITIVE APPS
13
Message Resonance
Concept Expansion
Face Detection
Natural Language Classifier
Speech to Text
Text to Speech
Language Translation
Language Detection
SentimentAnalysis
Dialog
Retrieve and Rank
Image Link Extraction
TradeoffAnalytics
Entity Extraction
Tone Analyzer
Personality Insights
Taxonomy
Author Extraction
Concept Tagging
Relationship Extraction
Concept Insights
Relationship Extraction
Question & Answer
Feed Detection
Keyword Extraction
Visual Recognition
Image Tagging
Text Extraction
Watson’s APIs are the cognitive
building blocks that harness our data.
Natural Language Cla
ssifier
ToneAnalyzer

14. HACKATHON

15. COGNITIVE APPS

16. 1.
Develop your
cognitive strategy
2.
Assess your
foundation
3. Pick your path(s)
Deploy existing
Cognitive Solutions
Build Cognitive Apps
Collaborate to create
new Cognitive Solutions
YOUR JOURNEY TO COGNITIVE

17. CLIENT VALUE ASSESSMENT
Use Cases Cognitive Journey Map
§Assessment of current business
workflows and identification of target
processes to disrupt with cognitive
solutions
§Development of final candidate use
case(s)
§Development of user scenarios /
Personas aligning to use case
§ Development of key benefits
hypotheses
§ Data collection to test hypotheses
§ Development of benefits case
Benefits Case
§ Identification of key Watson
initiatives to support goals for
cognitive enablement
§ Development of Client Journey Map
for cognitive computing

18. COGNITIVE SOLUTIONS

19. 1.
Develop your
cognitive strategy
2.
Assess your
foundation
3. Pick your path(s)
Deploy existing
Cognitive Solutions
Build Cognitive Apps
Collaborate to create
new Cognitive Solutions
4.
Assess
your progress
YOUR JOURNEY TO COGNITIVE

20. Pick your
path(s)
Evaluate & curate
data & knowledge
Ready your
organisation
Apply cognitive
technology
Enhance
& expand
“I want to amplify
knowledge and
reimagine
workflows.”
Deploy existing
Cognitive solutions
Locate and curate data;
identify gaps and prepare
for integration with existing
systems.
Define the community and
implementation plan –
emphasising the new
value from cognitive
workflows.
Deploy and manage, while
driving usage and iterative
learning.
Decide if the cognitive
workflow you’ve deployed
creates new opportunities
for further development
and adoption.
“I want to become
indispensable to
users and
customers.”
Build cognitive apps
today with Watson APIs
Select the appropriate
Watson APIs to build your
cognitive app; identify the
knowledge and content to
form a knowledge base -
collect both internal and
external data sources.
Configure and train new
cognitive applications.
Test and validate your new
cognitive app through
end user engagement.
Validate usage benefits.
Deploy and expand to
other domains across the
organization.
“I want to
transform the
enterprise.”
Partner with IBM to
construct a new
cognitive system
Complete formal strategy
assessment. Collect, ingest,
curate, annotate and build
out enterprise-wide
taxonomies and ontologies.
Adopt and invent all-new
processes, content and
roles that will enable you
to think and act differently
in a cognitive era.
Define and execute
staged roll-out. Instrument
metrics and KPIs.
Collect and address
metrics and KPIs.
Periodically update
functionality and training to
tune for new content.
When ready, deploy and
expand to other domains.
Develop your
cognitive strategy
Identify a problem
to solve that will
lead to critical
breakthrough
opportunities.
Cast a vision. State
a clear use case,
secure executive
support,
plan for adoption.
Champion a new
culture. Prepare
people for new ways
of collaborating with
technology.
YOUR JOURNEY TO COGNITIVE
Achieve &
measure
outcomes
Assess progress
towards your
outcomes – How
are you doing?
Measure the
specific value
being created –
What are you
measuring?
Ensure your
process is
working – How
are you
measuring?
Assess your
foundation
Data Development
Hybrid cloud
infrastructure
Security Education

21. COGNITIVE BUSINESS
OUTTHINK
• A specific task or question
• The limits of your current
processes and operations
• Your competition and
industry barriers
DEPLOY existing cognitive
solutions
IBM as provider
COLLABORATE to create
new cognitive solutions
IBM as partner
BUILD cognitive apps
IBM as platform
Pick your path(s)

22. KATRINA READ
Technical Executive, IBM Cognitive Solutions
@katsinsight
katsinsight.com
katrina.read@au1.ibm.com