Planning to create and maintain your own Real Estate Web Platform? Hire Full Stack developer and get the job done (A Detailed Case Study)

1. Build Real Estate
Web Platform
With The Help of
Full Stack
Developers- A
Case Study
www.bacancytechnology.com

2. Easy Sign-up/Sign-in Experience
Photo Gallery
A List of Catalog
Geolocation and Interactive Map
Accessibility
Property Search and Filters
Communication and Notifications
Detailed Property Information
CRM Arrangement
Payments
Table of Index
1. Introduction
2. Importance of Real Estate Web Platform
3. Real Estate Web Platform: Core Features

3. 4. What to Consider While Developing
Real Estate Web Platform?
Website Speed
IDX Listing Feed
Responsive Website
5. Benefits of Building Real-Estate Web
Platform?
6. Successful Real Estate Web Platform
Development – Case Study
7. Development Challenges
8. Conclusion

4. Introduction:

5. Creating an online presence, be it through a
mobile app or a simple website, holds
tremendous importance in the current
times. Customers’ buying behaviour has
changed, and so have the means of
connecting with a business. For businesses
in healthcare, retail, and education, it is
necessary to have a platform that helps
customers connect directly with the
enterprise.
Similar is the case with real estate industry
owners. Considering the fact that they
communicate with their customers directly,
having a real estate web platform acts as an
onus. Meaning that the customers can
engage with the business, get all of the
required information in a single place, and
connect without having the need to talk to a
middleman.

6. Not to forget the fact that a web or a mobile
app helps the business reach out to the
world. It increases and enhances the
visibility of the same, boosting sales and
increasing profits.
With that being said, if you are still not sure
how and why to build a real estate web
platform, this article will help you with the
same. Without further ado, let’s get started
with the same.

7. Importance of
Real Estate
Web Platform

8. Real estate basically means the industry
that deals in the buying and selling of
industrial properties. It could either be a
plot or a well-structured flat, or corporate
space. Also, it could be dealing with new
properties or the existing ones. Either be
the case, real estate brokers deal in
properties.

9. Conventionally, real estate agents would
reach out to the prospects to promote their
properties. The best case would be both
visiting the plot to view the same and enter
into business. Now considering that this
would consume a lot of time and the fact
that customers now seek convenience,
stepping out isn’t the best way.
This is where having a web platform makes
sense. As per research, nearly 75% of the
buyers use an app to locate locations or find
a property. Consider a person X planning to
buy a property. The first thing X would do is
click open the web browser and find
properties in the desired location. If your
business doesn’t have an online presence,
you just lost the opportunity to make
money.

10. Irrespective of whether it is residential real
estate, industrial real estate, commercial
real estate, or simply land (farm, vacant
land, and ranches), customers want a
platform where they can buy or sell
different properties, land, and buildings. As
a matter of fact, these platforms offer all
that customers would need to connect to a
property.
Narrowing down the discussion to the U.S
economy, the real estate business lays a
tremendous impact on the overall economy
and is regarded as the primary driver of
their economy. It is seen that industry
accounts for $1.15 trillion of the economic
value. This number is relative to 2018, and
the same would be high if we talk about the
current year.

11. To sum up, a web platform isn’t only the
source of information for the users but also
a way to connect with them and increase
sales without spending much on physical
meetups. Hence, developing a complete real
estate app is the best way to drive sales and
earn more profits.
Looks good?
It so happens that most of the top real
estate business owners have a web app.
From Trulia to Redfin and Zillow, the real
estate industry is booming with success.
With that being said, let’s move ahead to see
what are the features that every real estate
mobile app must-have in case you decide to
have one for your business.

12. Real Estate
Web
Platform:
Core Features

13. Deciding to integrate a web app for your
real estate business is the first step. As easy
as it may seem, it isn’t simple. In fact,
creating a web app is easier said than done.
That is to say; when you are convinced that
now is the time to have a web/mobile app,
you must keep an eye on the features that
should be part of the web/ mobile app.
Here we have outlined the must-have
features in the real estate mobile app:

14. Make sure the app designed for the real
estate business offers a simple and hassle-
free onboarding experience. It is seen that
customers aren’t of the view that requires
them to enter their information manually.
They prefer a one-click sign-up experience.
You can talk to the development team to
integrate google sign-in or through social
media apps. Either way, the visitors must
not spend time while signing up. In addition
to the above, you must also specify whether
the login is for the customers or the sellers.
Easy Sign-up/Sign-in
Experience

15. Ok, this is something that is a must when
deciding on app. The real estate business is
all about properties and buildings, hence
the need for a photo gallery. This is where
you will have all of the land or property
images stored. Make sure that the app has a
well-structured photo gallery.
Photo Gallery

16. Wondering why you would need a catalog
when you already have a photo gallery,
right. A catalog is where you list out all of
the properties. It must have the primary
features mentioned. Meaning that as a user
clicks on the property, it would display all
of the same information. The details of the
property, the price, and the contact
information. You can also have a favourite
list added that would give the option to save
their favourite properties.
A list of catalog

17. Next, we have the option of geolocation and
map accessibility. This will help users get to
the location of the property, finding the
right area. For example, if someone is from a
different city, he/she might not know the
exact location of the property. Hence,
having a geolocation feature would guide
them to be in the right place without
worrying about the same.
Geolocation and
Interactive Map
Accessibility

18. A search bar is one of the essential features
to have in a real estate web app. This will
help customers’ lookout for the best option
without having to scan the entire list of
properties. The filter option acts as a bonus
as customers can skim through the
database, finding the best deal. This would
include the ability to search and sort
properties based on size, colour, type, price,
etc.
Property Search and
Filters

19. Imagine a real estate app without an option
to send a message or a call. This would
mean that customers can find all but unable
to connect. What good would such a real
estate app do? This is why you must have an
in-app messaging or video call feature. Also,
make sure that the feature works flawlessly
and doesn’t require much effort from the
customer side.
Communication and
Notifications

20. The property details would have all
information such as the location, the
property name, the total number of rooms,
bathrooms, total area, and facilities such as
gym, clubhouse, parking, etc. In addition to
the above, user comments and display
ratings also help.
Detailed Property
Information

21. Apparently, a new feature, integrating a
CRM tool, will help optimize the sales
strategies. Having a CRM tool will help keep
track of the customer’s information and
send alerts and notifications on the sales
closed, progress, etc.
CRM Arrangement

22. Not the most important, but having an in-
app payment option will simplify the
process of accepting payments from the
customers. This will help you keep track of
the same and ensure that all dues are
cleared.
Other prominent features include video
content of the property, in-depth property
analytics, mortgage calculators, sold home
statistics, price trends, digital signatures,
3D virtual reality tours, etc.
Payments

23. What to
Consider
While
Developing
Real Estate
Web
Platform?

24. Having said that, we will discuss hat the
things that you must emphasize when
integrating the real estate web platform are.
Even though there could be an array of
things, here are the top things:

25. Website speed is one of the most important
aspects of a web application. No matter how
effective the web application is or how
effective the features are, it is a must that
the same has a tremendous speed. If the
website fails to load or takes a lot of time,
you might lose a potential buyer. In case
your website takes a lot of time, optimize
the images, remove unnecessary elements,
and enhance the overall performance.
Website Speed

26. The Internet Data Exchange (IDX) is
important for any or every real estate
application. Nearly 95 percent of the real
estate websites have IDX listings. This is
because it allows you to extract data from
the Multiple Listing Service (MLS) and then
add them to your website.
IDX Listing Feed
Responsive Website
Lastly, a responsive website is one that
ensures data can be accessed across all
devices. It is a must that the app can be
used on laptops, mobile phones, and other
platforms as well.

27. Benefits of
Building Real
Estate Web
Platform?

28. Generating revenues through a real estate
web application could be tough if you aren’t
aware of how. There are three ways to do
the same:

29. Premium user’s fee: Have an option for
premium rated users. You can allow
customers to either have a free account
or upgrade the same, offering additional
services to the same.
Charge fees: Charge fees to the sellers
where they would need to pay to add a
property listing in the app.
Ads: Display specific ads in the mobile
app to earn money through the same.
In case you have an idea in your mind or
planning to embed a real estate web app for
your business, you might want to take a
look at one of our recent projects.

30. Successful
Real Estate
Web Platform
Development
– Case Study

31. Client location: USA
Industry: Real-estate
Product: Web application
Link:
https://www.bacancytechnology.com/case-
study-fullstack/luxury_presence

32. Bacancy recently developed a fully-
comprehensive real-estate web solution
that digitized the business of our client.
This high-performing application allows
property management, team project
management, reporting, analysis, customer
interactions, calendar usage, SMSs through
the interactive and user-friendly user
interface. With it, the real-estate business
and its employees or management could
handle their operations from anywhere and
update everything in real-time.
Besides all its features, the client loved how
smooth and fast it loads and how well-
management its dashboard is. We made all
features and functionalities easily
accessible from the main user interface
itself so that employees never face any
difficulty in using the web app.

33. Development
Challenges

34. Property management
Reports & analytics
Dashboard
Tasks and reminders
Customer relationship features
SMS & calendar integration
Developing the web app wasn’t easy as the
customer had a lot in their mind. They have
had tons of requirements that need to be
added to the app. After intense study, our
team shortlisted the below.
Core features to be developed:

35. Technology Stack
Team Size
For the complete DevOps set up and to
establish an I.T. infrastructure that meets
the demanding needs of the real estate
market, a team of 2 backend developers, 1
dedicated UI/UX developer/designer, 1 Q.A.
tester, 1 Analyst.

36. Time Duration
After taking charge of the project, we sorted
out individual software components to use
– in the first place. Additionally, we selected
the technology tools that help in decreasing
overall loading speed.
After proper evaluation, the offshore
software center team arranged a meeting
with the external CTO for elaborate
planning. As far as it wasn’t a single website
or mobile app project, nearly 2 years of
continuous development efforts were
required. And the team successfully fulfilled
the criteria in the mentioned time period.
We made sure that everything designed and
developed was in accordance with the
client’s requirements.

37. Bacancy Technology is a renowned full-
stack development company that delivers
all-around design and development support
for web and mobile applications to clients
and businesses worldwide. We have a
proven track record of rendering
satisfaction to the customers. Our team of
developers is passionate about delivering an
exceptional experience to the customers
and do all that’s needed to build a flawless
web application. Hire full stack developer
and leverage the advantage of our Full-stack
development services to experience
tremendous growth in your business
outcomes.
Conclusion

38. Reach out to us to know more about our
top-of-the-line full stack development
expertise and our dedicated full stack
developers, along with the projects
delivered so far. We assure you of an
exceptional solution and at an affordable
cost. With us, you will never have to worry
about the app. We are your end to end full
stack development support partner.

39. Thank You