Here a complete guide on Salesforce Marketing Cloud 2021 can help you to understand your customers ; buying patterns that get your business stand out from others"

1. Salesforce
Marketing
Cloud: A
Comprehensive
Guide In 2021
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2. Quick Summary:
Businesses are always looking for ways to
broaden their brand visibility and enhance
customer experience. They adopt various
methods to engage the customers with their
platforms. The digital marketer usually uses
several tools to grab the users’ attention, but it
is impossible to manage different marketing
activities from several platforms. To help this
out, Salesforce brings an innovative product
into the limelight, known as Marketing Cloud.
The Salesforce marketing cloud helps
organizations to manage and control their
online marketing activities seamlessly. Whether
it is monitoring social media accounts or
running customized email campaigns, you can
do everything from a single platform known as
Marketing Cloud.
This post will guide you on how Salesforce
marketing cloud 2021 helps you stand ahead of
your competitors and bring a difference to your
business.

3. Introduction

4. The way businesses connect with their
customers is continuously evolving with
every passing year. According to the
experts, delivering a smooth customer
experience and expanding brand
visibility is essential for the companies as
the products or services they offer to
their consumers and business buyers.
That’s why the Salesforce marketing
cloud comes into the picture and gets
massive demand in the market
worldwide.
In Oct. 2019, the world’s most excellent
CRM, Salesforce, introduced Marketing
Cloud that helps businesses power up
their digital marketing, know their
customers, build robust customer
relationships and optimize business
image from anywhere.

5. This post will guide you through the
complete Salesforce Marketing Cloud
platform and its business benefits,
products, and importance that help you
understand how Salesforce Marketing
Cloud 2021 can bring a difference to your
business process.
Before digging into deep, let’s understand
first-

6. What is
Salesforce
Marketing
Cloud?

7. Marketing Cloud is one of the innovative and
engaging products of Salesforce that help
organizations to expand their business
visibility on the online marketplace. This
platform is designed to boost the businesses’
digital marketing, assisting them in sending
the right message at the right time to their
customers, knowing them with a perfect 360-
degree view, and engaging them in multiple
ways.

8. This platform helps organizations grow
with it; it comes with marketing
automation tools that offer customization
to every customer and bring new digital
capabilities to the company. Its integrated
marketing tools let you deepen customer
relationships and power your marketing to
a great extent.
At present, Salesforce Marketing Cloud
market share is 2.14%, with more than 11309
companies using this software. Popular
industries like Retail, hospitality, finance,
media & entertainment use this software to
enhance their business reach.
Moving on, let’s discuss-

9. Salesforce
Marketing
Cloud
Products

10. Salesforce marketing cloud 2021 comes with
a wide range of products that help
companies to accelerate their digital
marketing activities. Every product comes
with unique features and functionalities
that plays a vital role in customer
touchpoints and boosts business sales.
This section mentioned the critical
Marketing cloud products that help you
increase customer engagement and brand
visibility.

11. 1. Journey Builder
Journey builder is one of the exciting
Salesforce Marketing Cloud 2021 products that
help organizations deliver personalized
customer experience at every stage of the
customer lifecycle. This platform allows you to
understand how to establish a seamless
customer experience with every interaction
via mails, advertisements, mobile and web. It
assists you in identifying the humanize
moments that define the customer experience
and use them to establish one-on-one
relationships with the customers.
It harnesses all your customer data based on
their behaviour, browsing habits, purchase
history, preferences and expectations and
builds personalized messaging. Whether it is
email, mobile, web or apps, it connects your
message to every marketing channel so that
your customers can get it at the right time
from anywhere.

12. 2. Email Studio
This Salesforce product lets you tap the large
audience size by building smarter emails. It is
another unique marketing cloud product that
helps digital marketers to drive success with
email. Whether it is a primary marketing
campaign or sophisticated one-to-one
messaging, Email Studio will help you reach
your potential audience with the perfect
content.
This platform comes with drag-and-drop
segmentation tools that help companies filter
millions of customers’ profiles in seconds. It
segments the profiles based on their data,
making it easy for the companies to tap
customers with personalized emails. Be it
custom messaging, data imports or customer
reports, it automates everything for you
quickly.

13. 3. Data Studio
Marketing Cloud’s Data Studio helps you with
premium customer data. It is a comprehensive
product that allows organizations to discover
unique customer insights. Its audience
discovery tools assist marketing professionals
in finding new audiences quickly.
This platform lets enterprises manage their
data like a pro; it comes with features that
allow organizations to keep and share their
data according to their will. They can make
their data publicly available or do private data
sharing with their trusted partners.

14. 4. Social Studio
Social studio helps organizations to know the
customer experience with their brands in real-
time. This product offers comprehensive
reports of the company’s social accounts. It
allows businesses to get a clear picture of their
customers by routing their social media posts
to their CRM platform. Moreover, it assists
professionals in creating and approving
content for different social networks and
accounts.
The marketing command centre lets marketing
professionals monitor the social and marketing
campaigns activities with a single interface.

15. 5. Datorama
Datorama is a one-stop dashboard that helps
businesses gather and review all marketing
channels’ insights. It offers comprehensive
reports and insights of email, social, web
landing pages and sales platforms that allow
businesses to improve their efficiency and
scalability. With this marketing dashboard,
marketing professionals can easily optimize
leads, pipeline growth and conversion.
6. Advertising Studio
This platform helps build a personalized
customer experience by harnessing customer
data across marketing channels. Be it Google or
Facebook, it synchronizes the customer data
instantly and keeps them updated. It helps
companies to reach potential customers on a
large scale.

16. 7. Mobile Studio
This product helps enterprises to tap their
customers via mobile marketing. Whether it is
customized messaging, SMS, push notifications
or group messages, it assists digital marketing
professionals to reach their customers on any
device.
8. Interaction Studio
This product takes personalization to an
entirely new level; it allows organizations to
take 1-to-1 personalization in action. With this
product, organizations can easily understand
their customers’ needs and demands. It
monitors their digital behaviour like active-
inactive time, offline behaviour, browsing
pattern to understand their interest and
expectations.

17. 9. Pardot
Pardot is one of the most efficient B2B
marketing tools that empower sales teams to
close more deals. This product helps you to
automate your marketing campaigns, generate
more leads and calculate marketing ROI. The
smart lead nurturing feature in Pardot helps
sales professionals to close more deals
effectively.

18. Salesforce
Marketing
Cloud
Einstein

19. Salesforce marketing cloud einstein is a tool
that provides organizations with detailed
insights and reports that informs the
content and timing of the marketing
activities. With marketing cloud Einstein,
you can add AI into your marketing process
and solve standard use cases with better
results.

20. Einstein Engagement Scoring
Einstein Messaging Insights
Einstein Send Time Optimization
Einstein Engagement Frequency
Einstein Copy Insights
Einstein Content Selection
Einstein Content Tagging
Einstein Email Recommendations
Einstein Web Recommendations
The Einstein tool comes with smart data analytics
that helps marketers to make good predictions.
With the Einstein app dashboard, the professional
can generate qualitative predictions, analytics,
insights. Moreover, it helps you make your
marketing performance better; it sends timely
alerts that allow you to change your marketing
performance regardless of the stage of the
marketing cloud you are in.
Following are the popular Einstein Cloud Solutions
that assists you with enhanced customer
experience, social reach, customer engagement and
more.

21. Benefits of
Salesforce
Marketing
Cloud 2021

22. Salesforce Marketing Cloud 2021 offers a
wide range of business benefits that helps
you to take your business to the next level.
Following are a few critical benefits of the
Marketing cloud that attracts a large
number of companies to opt for it:

23. Customization
One of the most significant benefits of the
Salesforce marketing cloud is
customization. With the help of AI, this
platform makes the interaction more
personalized. It equips your customer’s
data with the Einstein tool and enables you
to communicate with your customers more
effectively.
Security
When it comes to security, no one can beat
Salesforce to date. It comes with encryption
functionality that keeps your data highly
secure and safe from everyone.

24. Innovation
The Salesforce marketing cloud comes with
a wide range of solutions that help
businesses connect with their potential
customers on a large scale. Be it for social
media, marketing campaigns or generating
leads, the marketing cloud has perfect
solutions for all the business requirements.
It offers unique ways to tap customers and
deliver them a seamless customer
experience.
Connected Ecosystem
Salesforce marketing cloud 2021 is a unified
platform that offers multiple solutions.
Whether it is sending emails, creating
engaging social posts, tapping customers
via personalized SMS, running
advertisements or creating content,
businesses can do it perfectly with this
single CRM product.

25. Enhanced Customer
Experience
Boost Sales
It offers personalized customer services
that help in boosting customer engagement
towards the business platform. It lets
organizations understand their customers
deeply by providing them with a complete
360-degree view. This allows them to create
tailor-made solutions for their customers
and boost engagement.
It helps marketing professionals to predict
sales with the help of detailed insights,
analytics and reports. Its marketing
automation tools drive ROI and accelerate
sales to a great extent.

26. Why Choose
Salesforce
Marketing
Cloud 2021?

27. Do you know your customers’ next move or
demand?
Do you know how to manage and track all your
events and webinars at one centralized location?
Have you created customized content and
landing pages using templates?
Do you know the impact of marketing
campaign’s on your end prospects?
Can you track your marketing and sales funnels
all over the world?
In this section, we have mentioned a few questions
which are general yet crucial for organizations. If
most of the answers are in NO, then it is high time
for you to go for Salesforce Marketing Cloud:

28. If your team cannot track down all the
things seamlessly, then it is time for you to
integrate the Salesforce Marketing Cloud
2021 into your business system today.
Undoubtedly, the Salesforce marketing
cloud brings digital success with better
customer service and acquisition and takes
your business to new success heights.

29. Final Words

30. Indeed it is a long post to read, but we hope
you like it and understand what Salesforce
Marketing cloud is? Today every company
wants to see itself on top in its respective
fields; to achieve it, they need to balance all
the business operations. Be it marketing,
sales, service or commerce operations,
Salesforce has a wide range of solutions for
your business.
So what are you waiting for? Integrate
Salesforce marketing cloud 2021 and give
your business digital marketing a new
kickstart. To implement it, we can help you;
we are a leading Salesforce development
company that holds robust experience in
CRM solutions. We have helped numerous
organizations with the best Salesforce
marketing cloud services; we can do it for you
as well. Connect with us today, and let’s start
your project.

31. Thank You
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