1. The Right
Way To Solve
Salesforce Vs
HubSpot CRM
Dilemma
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2. This blog encloses a comparative
guide between the two most popular
and trending customer relationship
management CRM software-
Salesforce Vs HubSpot. I’ve
considered the comparison factors
like their user interface, tools for lead
generation & management, sales
pipes management, product support
and training, integration, AI/ML,
their licensing costs, business model,
and customer reviews.
Go ahead and enjoy the blog, as it
explains the features in its
descriptive manner.

3. Evolution
Sales Pipeline Management
Salesforce Vs HubSpot: User Interface
Product Support & Training
Lead Generation & Management
Integration
Machine Learning & AI
Salesforce Vs HubSpot: Marketing & CRM
Business Model
Licensing Cost/ Pricing
User Ratings
Table Of Index
1. Prologue
2. Salesforce Vs HubSpot CRM Comparison
3. Epilogue

4. Prologue
Looking to invest in a CRM for your
business? I’m sure there’s nothing else on
your mind but Salesforce. However, I’d
suggest considering your pool of choices
before you go for it. Well, I’ll correct myself
on the previous statement. You don’t have a
pool of options in the case of CRM, and
there’s this only tough competition to
Salesforce by Hubspot.
This discourse will compare the two most
famous and influential customer
relationship management software-
Salesforce vs HubSpot. Emphasize the
factor that selecting the CRM for your
company entirely depends on your
company size, team structure, available
budget, talented employees, and other
factors.

5. Most large-scale organizations believe that
Salesforce is the best CRM globally, whereas
several small and medium-sized businesses
firmly agree that Hubspot is superior. The
battleground HubSpot CRM vs SalesForce
CRM is fierce! We have analyzed both these
platforms for individual factors that matter
to an enterprise’s marketing and sales
channel.
Salesforce Vs HubSpot CRM Comparison
We have considered the most prominent
factors to lead this discourse comparing
HubSpot vs SalesForce CRM.

6. Evolution

7. SalesForce

8. Found by Marc Benioff & partners in 1999, today,
SalesForce has reached an unbelievable value of
$146.2 billion. Salesforce headquarter in San
Francisco is one of the sky-scrappers of the state.
The idea of SalesForce was to avail of web-based
software accessible by all for the entire day with
customizations. Initially, businesses were
skeptical because of its high cost and online
software delivery. Yet eventually, SalesForce
proliferated to several companies onboard.
In 2009 SalesForce was making an annual
revenue of $1 billion, and within few years, it
acquired the email service provider ExactTarget.
By 2018, SalesForce enlisted itself on Forbes
magazine #1 in the top 100 companies to work
with list. Consecutively 8 years in a row, the CRM
company has retained its name on #1 in the same
elite list.
As per the P&S Intelligence Market Research
report, by 2030, the company revenue is expected
to reach $55,307 million in a decade.

9. HubSpot

10. Another fantastic example that
stands out for the new genre-
inbound marketing is HubSpot. In
2006, Brian Halligan and Dharmesh
Shah found HubSpot in
Massachuttes. HubSpot began
evolving as a wholesome marketing
platform by providing sales
automation, web analytics, email
marketing, support, and web
content management. Its inbound
marketing efforts were incredible.
In 2014, the company went public
and raised $125 million, and by now,
in 2021, it reports a revenue of $1
billion.

11. Sales Pipeline Management

12. SalesForce Pipeline Management
Salesforce is hugely used in almost
every conceivable industry. It offers
a range of granular Salesforce
customization services options for
matching pipeline stages with real-
life sales stages. In this platform,
users can pin documents in several
steps and set automated tasks for
running as soon as prospects reach
several stages and accommodate
inventory and accounting
capabilities.

13. HubSpot Pipeline
The pipeline management of
HubSpot is one of the notable
downsides of it. It is hugely less
customizable when compared to
Salesforce. It is more of a myopic
focus on the B2B market where it
is predictive rigid. The 7
sequential stages for sales
management in HubSpot are
appointment, qualified,
presentation scheduled, decision-
maker brought in, contract sent,
and closed lost/won. While users
are allowed to edit and add more
to these stages, each organization
is generally permitted with a
single pipeline.

14. Sales Pipeline Management
Salesforce ✔
HubSpot ❌
Salesforce Vs HubSpot: User Interface

15. SalesForce
Salesforce focuses on serviceability over
the user interface. However, in 2016, it
muzzled all the shouts by launching its
Lightning Interface. In the Salesforce
classic to lightning transformation, you
get the option of immense
customization options for managing the
user interface of your SalesForce
account. Ultimately, it is adroit and
intuitive. If you are looking ahead
towards building your Salesforce app
development services, then our creative
minds will amaze you with their
excellent knowledge of UI and UX.

16. HubSpot
HubSpot has an innate and simplistic
user interface proffering easy
navigation, landing pages, email
marketing, and standardized report
metrics. The users who are new to
CRM and CMS software find HubSpot
UI viable.
User Interface
Salesforce ❌
HubSpot ✔

17. Product Support & Training

18. SalesForce Help and Support
At this point, Salesforce’s support process
is a bit difficult to access. However, the
quality of support that is provided is
phenomenal. The standard license
involves a guaranteed response within
2day for support tickets and gives the
customers support and access to its
forum. Users who can pay more can
receive 24*7 phone support, one hour
response time, and an account manager
in case they have any critical issues.
With this huge and passionate user base,
Salesforce offers training and
certifications as well.

19. HubSpot Help and Support
HubSpot has gained colossal praise
and appreciation for the stability,
quality, and excellent customer
support and service. An
elementary HubSpot license gives
you access to helpdesk support.
However, all users, including those
who are on free versions, can
utilize a dedicated support channel
that offers a guaranteed response
immediately within 24 hours. At
extra cost, several services like
customer success, technical
support, and premium support are
provided.

20. Product Support & Training
Salesforce ✔
HubSpot ❌
Lead Generation & Management

21. Lead Generation in SalesForce
SalesForce users need to rely on third-party
integrations for lead management. It offers
automatic email firing and imports contact
information from the form data. When
synchronization is done, then users find it
effortless to manage leads.
Lead Generation in HubSpot
In terms of lead management, HubSpot is an
excellent performer. As the hub-and-spoke
model of Salesforce needs third-party
integrations for performing much more than the
CRM. Performing excellent in offering aids,
HubSpot offers a closed-loop analytics platform
for helping the users to track leads straight from
capture to conversion. Equipped with email
marketing capacities, HubSpot assists marketers
in nurturing lukewarm leads till the time they
are not ready to convert.

22. Lead Generation & Management
Salesforce ❌
HubSpot ✔
Integration

23. SalesForce Integration Service
Being the central spot of your marketing
and sales operations, Salesforce
integration with 3rd party software
provides excellent, strong, and robust
efficiencies and functionalities. By far,
Salesforce is leading in this category
while teaming with a cast array of
several popular productivity
applications. With this, Salesforce has
over 3400 apps and integrations that are
available. Not to forget that HubSpot
SalesForce Integration is altogether
another matter of interest. You can even
opt for Salesforce migration services.

24. HubSpot Integration Service
Since the beginning, HubSpot has
lagged a lot in terms of the quality of
integrations and their volume.
However, in recent years, HubSpot
now boasts around 500 apps and
integrations. Comparing Salesforce vs
HubSpot, HubSpot’s integrations are
of low quality and do not provide a
seamless quality seen in Salesforce.
While Salesforce provides a vast
range of functionality, HubSpot offers
limited functionality. The range of
applications and integrations that are
present in HubSpot is more inclined
towards marketing and sales.

25. Integration
Salesforce ✔
HubSpot ❌
Machine Learning & AI

26. The lead opportunity scoring that
boosts sales by guiding the users to
predict the prospect of customers.
The case classification of Einstein
aids in enhancing case accuracy and
elevate the data entry into case fields.
AI-driven ads use the past purchasing
data of the customer. This way, all the
products displayed to the visitors are
customized.
Recommendations that help to boost
the conversion rates of email
marketing.
SalesForce Artificial Intelligence Platform
Services
Being an early adopter in terms of AI,
Salesforce is the first to implement this
technology into CRM. The core AI
mechanics that it provides are,

27. Automatic data cleansing feature that
uses AI for helping users to clean up
customer data.
Automatic transcription and call
recording feature to help the sales team
review calls for future reference.
Adaptive Testing works similarly to A/B
testing.
Useful functionality, especially for SEO
content audits, helps users scan their site
and obtain recommended content topics.
HubSpot Artificial Intelligence
Although HubSpot came later to this game, it
has developed a restricted range or handy AI
functionality. This includes,

28. Machine Learning/AI
Salesforce ✔
HubSpot ✔
Salesforce Vs HubSpot: Marketing & CRM

29. SalesForce
Salesforce allows account management and
contact management, thereby helping the
sales organizations record all the
conversations and contact details in its
central hub for future references or
collaborations. Salesforce’s utility expands
to lead goals, project management, revenue,
etc., by providing several more strong and
personalized analytics present in CRM.
Salesforce is highly robust for highly
sophisticated companies. Offering
phenomenal benefits for mature sales
organizations and marketing, Salesforce
provides a brilliant core CRM experience.
Furthermore, it offers seamless integrations
with the most popular productivity
applications, marketing, and overall sales.

30. HubSpot
Comparatively, HubSpot provides a
more stripped-down experience.
Besides the interface that cannot be
customized, several functions of
HubSpot lack advanced features and
are simply templatized. Additionally,
the volume of HubSpot’s
integrations, along with poor quality,
makes it ill-suited to act better with
the already present MarTech stack.
To sum up, HubSpot is better for
firms that do not depend on a pool of
sales or marketing tools or utilize
such tools that have the chances to
perform better when integrated into
HubSpot.

31. Marketing & CRM
Salesforce ✔
HubSpot ✔
Business Model

32. SalesForce
Salesforce works on a hub-and-
spoke model. Here, the
functionalities are added to the
central hub. It is a hugely
customizable and robust hub that
supports a plethora of organizations
and functions. To be more precise,
Salesforce’s overall customizability
and variety are so huge that you can
spot it in running manufacturing
procedures, ERP(enterprise
resource planning), and several
other applications.

33. HubSpot
HubSpot is inclined towards a pre-packaged
deal. However, if seen beyond a
fundamental CRM functionality, it is pretty
simple to hit the set of features. The CRM is
usually functional and enables an easy-to-
track closed-loop reporting system.
However, it is slightly shallow as well. CRM
might be restricted for many. While
Salesforce users can integrate with Drip
Chatbots, HubSpot users are prohibited
with a limited and proprietary chatbot.
Business Model
Salesforce ✔
HubSpot ❌

34. Licensing Cost/ Pricing
SalesForce Pricing
Till now, if you compare Salesforce Vs
HubSpot pricing, Salesforce is a bit more
pricey. Salesforce’s ten users each month
package runs several businesses worth $1500
per month.

35. If a more limited version of Salesforce
“essentials” is taken, it costs upto $25
per user every month. However,
enterprises must spend around $25000
to $50,000 for any such add ons to
integrations.
HubSpot Licensing Cost
Well, HubSpot offers a free version for
users who do not require any such
advanced capabilities. Still, the add-ons
provided to HubSpot pricing plans for
bringing it closer to Salesforce will
elevate your monthly bills. $1200 per
month nets 10 paid users include e-
signatures, predictive lead scoring,
recurring revenue tracking, etc. Business
systems will probably put $25000 yearly
costs for not having any extra utilization
charges.

36. Licensing Cost & Pricing
Salesforce ✔
HubSpot ✔
SalesForce vs HubSpot: User Ratings

37. SalesForce Customer Reviews
Salesforce also provides enormous
support from the Salesforce
Appexchange development community.
The average user ratings for Salesforce
CRM specifically for the following
deciding factors are,

38. HubSpot Customer Reviews
Here is the user review by HubSpot users,

39. Choose SalesForce If:
You have a large sales team and vast number
of user roles
Your sales channel sell products via multiple
brands and from several countries
Your sales department needs sophisticated
lead analytics and reporting capabilities
You need advanced features such as
templating
Choose HubSpot If:
You have small sales cycle and sales team
Your Sales & Marketing teams require a
shared technology
You find the paid platforms like Salesforce
costly
Your marketing team needs sales and lead
insights
You don’t have a good budget for your sales
technology

40. Epilogue

41. To conclude, every organization has custom
requirements for preferring their customer
relationship management CRM software.
Both Salesforce and HubSpot have their
perks and limitations. The majority of the
users stated that Salesforce helped in sales
management and offered tremendous value
via customization of lead fields and manual
editing. Furthermore, it enabled reporting
and granule costs. A few more praised
Salesforce features are forecasting
capabilities, tracking sales quota, setting
revenue goals, and automated deadline
tracking. With so many features and aid
that Salesforce provides, there is no doubt
why most users prefer Salesforce over
HubSpot. If you are looking for stellar
Salesforce consulting services, then
Bacancy Technology is the ultimate
destination for your search. Tell us how you
find our explicit Salesforce vs HubSpot
Infographic.

42. Thank You
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