2. About Me
My current experience involves in the sole management of the Social Media team
for DigitasLbi Gurgaon which includes clients like Aircel, Honeywell, JK Motorsports,
Religare, SOIL, OPPO Mobiles and InFocus phones.
Stand out skills include strategic planning, ideation, copy-writing, live tweeting and
ability to listen and respond appropriately to the target audience.
Hoping to develop and expand knowledge in the areas of management and
marketing in this increasingly influential social media driven era. Looking to learn
how to support clients in the proper use of digital tools in order to market their
company effectively and efficiently.
Kaushik Banerjee: Social Portfolio 2
3. Key Campaigns
Aircel: #SeeYouOnline
Microsoft Lumia: #RaiseYourLumia
JKMotorsports: #JKNoLimit
Religare: #ItsMyTurn
Maruti Suzuki: Desert Strom live coverage
Kaushik Banerjee: Social Portfolio 3
4. Aircel India: #SeeYouOnline
Kaushik Banerjee: Social Portfolio 4
Objective: To amplify
the brand TVC
revolving around Free
Basic Internet for India.
The Launch: Through a new
platform (Thunder Clap) we
leveraged users as brand advocates
to officially launch the TVC on their
timelines reaching 2.1Mn people
at same time.
Key takeaways from engagement plan:
• The FB video post view rate achieved 15% which is exceptionally high from regular 6% to 7%
• Twitter Reach: 3.4mn impressions and Hashtag #seeyouonline trended on Twitter.
5. Kuashik Banerjee: Social Portfolio 5
What did we do?
• Made the influencers/fans/followers to
share their bit of the online story.
• With a microsite helped them to generate
memes and stories.
• Got them to participate in creating
interesting stories around getting online.
Microsite:
http://www.seeyouonline.in/
6. Microsoft Lumia: #RaiseYourLumia
Kaushik Banerjee: Social Portfolio 6
Microsoft, Channel V Goa Fest, On-ground activation =
#RaiseYourLumia
We targeted audiences (core TG) to register & wear a Microsoft
Lumia Handskin with unique codes for identification.
Registered crowd tweeted with #RaiseYourLumia and got a
drone to click their picture (while the event was on) - which
was pushed out on social channels (brand/audience) – real
time.
Results:
3.5k Images/Day (approx)
Brand Recognition
Bagged the ‘Mobby Award 2015 – Best Technological Innovation’
7. JK Motorsports: #JKNoLimit
Kaushik Banerjee: Social Portfolio 7
Life came a full circle when I got one more chance at Motorsports. This
time, it was for JK Tyre.
Objective: Amplifying the grand finale(18th JK Tyre Racing Championship) by
creating excitement among current users & beyond through engagements.
How:
Utilizing brand JK’s top three racers on the points table, we tossed out the
racer’s location on various social platforms in a span of an hour with
#CatchTheRacer
Using existing footage from previous races, we picked up action pack shots that
froze , initiating users to capture that moment with a caption #JKSpeedVids
Creating a property for brand JK Tyre, we hosted a candid chat show with who’s
who of Motorsport. Every race day conversation videos were pushed on
brand’s social asset under “JK Pit Stop” branding.
Tapping into our existing data base from affiliated colleges (NIIT, IIT, etc.) &
other institutions(Delhi University). We targeted motorsport enthusiasts to
participate in an internship program of a life time! #JKMotorsportIntern
Outcome:
Increase in awareness about the event and got higher views on the webcast
than average. (7.8K organically)
8. Religare Health Care: #ItsMyTurn
Kaushik Banerjee: Social Portfolio 8
Objective: To influence the TG through direct
communication that resonated vey well with the elderly.
Targeting the youth to do their bit for there parents with
#itsmyturn
Idea: The campaign is based on the premise that even a simple act of love from
children can bring endless happiness to parents. It also highlights a beautiful
thought that since we all grow up seeing our parent’s as pillars of strength, we
tend to forget that in their golden years they need us the same way. Social
content was a mix of video and static content.
How: The brilliance of execution is how technology has
been effectively used to garner messages from audiences
across the country for their parents, on the “Wall of
Care” microsite. 106 leads generated so far.
9. Maruti Suzuki Motorsports: #DesertStrom04
Kaushik Banerjee: Social Portfolio 9
Massive sand dunes, 4 x 4
extreme cars and some
stunning drivers. Sharing
some moments captured
during the live coverage of
Maruti Suzuki Dakshin Dare
2014 in Jaiselmer.
Had gone to cover the event
for Maruti Suzuki, to ensure
that all of their users on the
digital space enjoy the race
on the brand page, real
time.
11. Microsoft Lumia
Kaushik Banerjee: Social Portfolio 11
Go green with #AnywhereOffice.
#AchieveMore on #Lumia640XL.
Shop now <Link>
Have a unique colour in mind for your painting?
Mix and explore with #OneNote. #AchieveMore
with #Lumia640XL. Shop now <Link>
Broken photo frame? Ask Dad to help you out.
#AchieveMore with Skype on your Lumia640 XL
Buy now <Link>
Content series: Promoting 5 Microsoft services using real time shoot.
13. Swift Social Engagement Idea: #WeTheSwift
Kaushik Banerjee: Social Portfolio 13
Social engagement UGC driven post for Maruti Suzuki Swift India
14. InFocus Phones
Kaushik Banerjee: Social Portfolio 14
Post Series on Selfie adventure of Bingo21 a new phone from InFocus and generic posts.
15. Something More
As they say, life doesn’t give you everything at once. Ditto was the case with me. Like several others I did my graduation in
Commerce and Masters in Marketing. Started my career in retail and realized that I was being unfair to myself. With this job of
mine, I was missing out on the first love of life, i.e. music. Also, this work did not give me any sort of creative satisfaction.
And thus began the odyssey to find and achieve what I liked and had interest in. My quest found respite in the bubbling world
of Social Media and Advertising. It has been no looking back since I joined the Advertising industry. I am thoroughly enjoying
the experience and would label myself as a web-enthusiast.
I am also a free-lance photographer, traveler, blogger, guitarist and a big-time foodie.
My Blog: https://kaushikbaner.wordpress.com/
Twitter: https://twitter.com/spookienud
Facebook: https://www.facebook.com/kaushikbaner
Gmail: kaushikbaner@gmail.com
Mob: 8010728040
Kaushik Banerjee: Social Portfolio 15
