strategy

1. STRATEGY
MAPS
A coffee table book
for strategy nerds

2. ii
FAMOUS
MANAGEMENT
GURU PETER
DRUCKER
ONCE SAID...
ii

3. iii
Tell me what you value and
I might believe you.
But show me your calendar
and your bank statement,
And I’ll show you
what you really value.
iii

4. iv
The same is true
of understanding
corporate strategy
iv
iv

5. v
Understanding
company or competitive
strategy doesn’t come
from listening to their
senior executives
rattle off carefully coached
talking points.

6. vi
Instead,
corporate strategy is
found, as Drucker said,
where companies allocate
their time and money.
vi

7. vii
It is found by
mining resource allocation
and relationship data
Who are their vendors?
Their partners, investments,
M&A targets? These are the
non-BS predictors
of strategy

8. viii
The Strategy Maps
in this book
shine a light
on the strategy of some
of the world’s most
important companies

9. ix
If you are a data
or strategy nerd like us,
we think you’ll enjoy this

10. Big Tech
Amazon
Apple
Google
Intel
Meta
Microsoft
Qualcomm
Salesforce
Snap
VMware
Consumer
& Retail
7-Eleven
Alibaba
Carrefour
Danone
DoorDash
H&M
Kering
NBA
Nestlé
Ocado
L’Oréal
Twilio
Unilever
Walmart
Financial
Services
Coinbase
JP Morgan
Mastercard
Munich RE
Nubank
Paypal
SoFi
Stripe
Healthcare
CVS Health
Johnson & Johnson
Optum
Industrials
BASF
Chevron
Enel
Equinor
FedEx
John Deere
Ryder
Schneider Electric
Shell
Tesla
TotalEnergies
1
2
5
6
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
Contents
x

11. xi
About this book
The strategy maps in this book were
built by the nerds at CB Insights.
The CB Insights technology insights platform
synthesizes, analyzes and visualizes millions
of unstructured information sources to help you
understand technology markets and companies
in real time.
For more on our software, data and research,
visit www.cbinsights.com.

12. 01
BIG
TECH
1

13. 2
Dig deeper into this
strategy map

14. 3
Dig deeper into this
strategy map

15. 4
Dig deeper into this
strategy map

16. 5
Dig deeper into this
strategy map

17. 6
Dig deeper into this
strategy map

18. 7
Dig deeper into this
strategy map

19. 8
Dig deeper into this
strategy map

20. 9
Dig deeper into this
strategy map

21. 10
Dig deeper into this
strategy map

22. 11
Dig deeper into this
strategy map

23. 12
Dig deeper into this
strategy map

24. 13
Dig deeper into this
strategy map

25. 14
Dig deeper into this
strategy map

26. CONSUMER
& RETAIL
02

27. 16
Dig deeper into this
strategy map

28. 17
Dig deeper into this
strategy map

29. 18
Dig deeper into this
strategy map

30. 19
Dig deeper into this
strategy map

31. 20
Dig deeper into this
strategy map

32. 21
Dig deeper into this
strategy map

33. 22
Dig deeper into this
strategy map

34. 23
Dig deeper into this
strategy map

35. 24
Dig deeper into this
strategy map

36. 25
Dig deeper into this
strategy map

37. 26
Dig deeper into this
strategy map

38. 27
Dig deeper into this
strategy map

39. 28
Dig deeper into this
strategy map

40. 29
Dig deeper into this
strategy map

41. 03
FINTECH

42. 31
Dig deeper into this
strategy map

43. 32
Dig deeper into this
strategy map

44. 33
Dig deeper into this
strategy map

45. 34
Dig deeper into this
strategy map

46. 35
Dig deeper into this
strategy map

47. 36
Dig deeper into this
strategy map

48. 37
Dig deeper into this
strategy map

49. 38
Dig deeper into this
strategy map

50. HEALTHCARE
04

51. 40
Dig deeper into this
strategy map

52. 41
Dig deeper into this
strategy map

53. 42
Dig deeper into this
strategy map

54. 05
INDUSTRIALS

55. 44
Dig deeper into this
strategy map

56. 45
Dig deeper into this
strategy map

57. 46
Dig deeper into this
strategy map

58. 47
Dig deeper into this
strategy map

59. 48
Dig deeper into this
strategy map

60. 49
Dig deeper into this
strategy map

61. 50
Dig deeper into this
strategy map

62. 51
Dig deeper into this
strategy map

63. 52
Dig deeper into this
strategy map

64. 53
Dig deeper into this
strategy map

65. 54
Dig deeper into this
strategy map

66. 55
About this book
The strategy maps in this book were
built by the nerds at CB Insights.
The CB Insights technology insights platform
synthesizes, analyzes and visualizes millions
of unstructured information sources to help you
understand technology markets and companies
in real time.
For more on our software, data and research,
visit www.cbinsights.com.