1. Kayla O. Darrow
501 Crooked Creek
Wilmington, NC 28409
Linkedin.com/in/kayladarrow
Portfolio: kaylaodarrow.wordpress.com
Phone: 661-373-2663
kdarrow09@gmail.com
Twitter: @kayla_darrow
Experience
Freelancer, Zerolight Communications February 2015-Present
• Compose press materials for multiple motorsports teams and clients
• Pitch stories to media outlets to obtain client coverage both online and in print
• Monitor media placements, client coverage and relevant industry trends
• Track earned coverage and impression numbers for reporting
Associate Editor, Popular Speed January 2015-Present
Contributor, Popular Speed March 2014-January 2015
• Contribute multiple articles weekly to the NASCAR news website, reaching 11,000 readers monthly
• Edit and review website content prior to publishing
• Direct pre-race, in-race and post-race coverage via Popular Speed’s social media accounts
• Provide race weekend news in a timely manner while working at track media centers
• Created the "In Case You Missed It" column to provide fans with the top moments from each race
Production Assistant, American Idol Productions July 2014-January 2015
• Collaborated with a team in a fast paced setting to support the production of a live television show
• Served as part of a liaison team between celebrity talents and production
• Managed production office as needed, providing timely customer service via phone and email
• Coordinated the distribution of errands, such as delivering confidential papers to media corporations
PRSSA Events Committee, UO Public Relations Student Society of America September 2013-June 2014
• Met with a team weekly to plan and coordinate eight PRSSA events
• Developed and implemented social media campaigns to boost event attendance and engagement
Social Media Manager, Her Campus Oregon February 2013-June 2014
• Produced daily content for an online lifestyle magazine’s social media channels
• Planned monthly editorial calendars for multiple digital platforms, including Twitter and Facebook
• Built partnerships with fashion companies, such as Donni Charm and Victoria Secret PINK
• Measured growth through web analytics, resulting in a 40 percent increase in platforms’ audiences
Social Media Marketing Intern, Miles High Production June 2013-September 2013
• Managed multiple musicians’ social media channels for the music management company
• Strengthened connection with followers and industry leaders using online marketing strategies
Education
University of Oregon, Eugene September 2010-March 2014
Bachelor of Science in journalism, public relations major, media studies minor
Summa Cum Laude
Software and Social Media
• Software: Microsoft Office Suite, Adobe Photoshop and InDesign
• Social Media: Facebook, Twitter, Tumblr, Instagram, Bit.ly, HootSuite, TweetDeck, Sprout Social,
Pinterest, Vine, SnapChat, Google+, TweetDeck, WordPress