2. Overview of Rafflecopter
Sweepstakes Set-up and Installation
Rafflecopter (rafflecopter.com) is an online service that facilitates easy, customizable
creation of sweepstakes and contest entry forms. The forms provide a wide array of
entry options for the creator to choose from, including integration with most social
media platforms, email and blog subscription, and custom entry options. These options
can be assigned “values,” with each point being worth one entry in order to give some
entry options more “weight” according to their value for the creator.
After the form is created, its widget is then easily embeddable anywhere HTML is
accepted with the provided code, and is mobile-responsive. This code can also be
sent to others who may agree to host a giveaway on their own website. Additionally, if
embedding to a website is not an option, Rafflecopter also creates a landing page for
each giveaway that can be shared online. Finally, Rafflecopter has one-click installation
as a custom tab on any Facebook page.
Entry Management
After the giveaway is over, Rafflecopter provides a process for selecting any amount
of random winners. Once selected by the application (powered by random.org) the
contestant’s entry can be vetted for validity. If invalid, the entry can be disqualified and
another winner selected. If valid, the contest manager has a button to email the winner
at the address they provided, view the social media profiles provided, and announce
the winner on the widget.
Ohio Department of Public Safety
The Goals
• Increase our following on social media, with an emphasis on the @Ohiodps
Instagram and our divisions’ Facebook pages.
• Create goodwill towards ODPS and its divisions by giving away a desired prize that
ties in with Ohio pride.
• Increase awareness of our divisions that people who follow our main/most popular
pages may not be aware of.
The Prize/Sweepstakes Duration
Two Family 4-Packs of tickets to the Ohio State Fair were to be given away in the
contest running from Midnight on 6/29/16 to Midnight on 7/21/16
3. Entry Options
• Visit us, our divisions and their affiliated pages on Facebook (12 pages) worth 1
point each
• Follow our divisions and their affiliated accounts on Twitter (11 accounts) worth 1
point each
• Follow our Instagram and provide your handle in the “additional information box” for
verification, worth 3 points because our Instagram covers all of our divisions and
it was one of our main goals to increase its following. Therefore, incentivizing this
particular option was in our best interest
Promotion
A graphic featuring details of the giveaway was created to add to social media posts
and a webpage was added to the official Ohio Department of Public Safety website to
host the widget.
The giveaway was posted to a different division’s Facebook and Twitter each day,
with the Ohio State Fair tagged in each post and #giveaway added after research on
hashtagify.me showed this tag was widely used. The giveaway was also posted to
Instagram and the clickable link was added to our bio.
4. 1,858 Giveaway Entries
Most Popular Option
Visit ODPS on Facebook
Least Popular Option
Follow Ohio_PISGS on Twitter
Results
20,767 People Reached
316 Likes
35 Comments
101 Shares
1, 136 Post Clicks
21,129 Impressions
690 Engagements
61 Likes
{
{
{
Social media posts regarding the giveaway recieved the following attention:
