Convenience Store, Brand Mantra, Brand Positioning, Marketing, Marketing Management, Customer value proposition

1. 7-ELEVEN
" Thank Heaven for 7-Eleven "

2. 1946
1974
1991
1980
History of
7-Eleven
2005
2011
100th 500th 19621952
1927
Founded in Dallas, Texas, when an employee of South land Ice
Company, Joe C. Thompson, started selling milk, eggs and bread
from an ice house.
All stores were open from 7 am to 11 pm, hence
the company began to use the 7-Eleven name.
1000th store opening
First 7-11 convenience store opened in Tokyo
The company ran into financial difficulties, selling off its ice
division, and was rescued from bankruptcy by Ito-Yokado
Southland Corporation entered into bankruptcy protection.
IYG, The Japanese company gained a controlling share of 7
Eleven, acquired 70% of Southland’s common stock
1960
Ito-Yokado formed Seven & I Holdings Co. and 7- Eleven
became its subsidiary.
Celebrated the opening of 40.000th store at its hometown, Dallas.

3. Global
" 68,236 "
7-ELEVEN STORES
AROUND THE WORLD
Japan
20,904
Thailand
11,299
South
Korea
9,485U.S.A
9,340
Taiwan
5,443
China
2,892
March 31, 2019*

4. Business ModelCustomer
Segments
Customer
Relationship
Channel/
Distribution
Value
Proposition
Key
Partners
Key
Activities
Key
Resources
Revenue
Streams
Cost
Structure
All
genders/ages
Number
of Stores
7-11
Royalty Program
Convenience and
24/7
especially Food!
1.Retail Operation
2.Team Logistic Team 1.Supplier
2.Logistics
3.Research House
1.Storefront/Warehouse
fees
2.Product Price
3.Operating Costs
4.Marketing Costs
1.Retail Operation
2.Franchise System
1.Selling Products
2.Marketing fees from
Product's owner
3.Franchise fees from Investor

5. 7-ELEVEN VALUES
TO CUSTOMERS
“Give the customers what they
want,
when and where they want it.” Customer centered design
& development
Delivery at the door-step
The best kind
of neighbor
“Convenience may be our focus,
but serving is our business”
Qualified product
with reasonable price

6. Online shopping Games to win
free products
Customer Relations
Reward points
& membership cards
App & Website
Continued monthly promotions
& discounts
Shop finder

7. Convenience
Guaranteed
quality
Safety
Customer Preference
Uniform priceIndividualization

8. Customer Relations
In Covid Situation
Offline  Online
Drive traffic
to
application
Promo code
for free
delivery
(available in
app only)
Information
available at
stores
Online  Offline
No contact
delivery
scheme
Easy to
Install
And
Register
Same price/
promotion as
offline stores
Convenience
to shop
And place the
order
Encourage
People
To stay home

9. Creating Social Values
Reducing CO2 in stores
by 20% by 2027
Shifting to eco-friendly packaging for
100% of private brand products by 2027
Supporting
local communities
People
Product
Planet

10. Kazi Mustafizur Rahman
ST120943
Kyaw Pyae
ST121118
Ratiporn Reangkitchamrus
ST121006
Arsa Chaithep
ST120979