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PROTRADE FINANCIAL Creative Presentation for Brand and Website Strategy BRAND STRATEGY >> FIRM PROFILE Protrade is a direct access trading broker-dealer built upon the extensive experience of a full-service trading firm. Unlike traditional direct access trading firms, Protrade offers its customers a team of top traders with an impressive background in the financial markets, including a daily presence on the New York Stock Exchange. Protrade is committed to technology and innovation by developing and offering sophisticated trading platforms and algorithms designed to meet the needs of active investors. Protrade strategic partnerships with financial educators will allow customers to attend informative online and live events to assist them in achieving their financial goals. BRAND STRATEGY >> GOALS & OBJECTIVES The immediate goal within the first 3 months is to capture as many past relationships to Protrade as possible. The goal is to convert between 200 and 300 customers. During this initial three-month phase, Protrade would like to introduce 50-75 new active retail customers to their new website. Active means customers that do 100+ trades per month. At the end of 6 months, Protrade would like to have 150-200 new retail relationships. And by the end of the first year, the goal is to have 500 relationships. These relationships would be split; 80% active retail and 20% institutional customers. However, it would desirable to have the customer mix more heavily tilted to the institutional side as those customers tend to be more self sufficient and more successful. BRAND Concept >> NO Bull >> Creative Brief The direct access trading category tends to make a lot of claims that emphasize technology-only solutions. Active investors can see right through these claims. The objective of this brand promise is to offer relevant insight and tools to these seasoned traders that they can’t get anywhere else. This promise is supported by the positioning statement that would always accompany the Protrade logotype, Informed Investors Win. This statement, combined with the strength of positive associations to the Bull symbol, reinforce to prospects and customers alike that Protrade will give them the competitive edge to make more money. In both off- and online advertising and promotions, the positioning statement will be extended into a memorable headline that reinforces the Protrade brand, Informed Investors Win. That’s No Bull. That’s Protrade. Imagery will depict the experienced Protrade team in action. The colors blue and gray give the firm a feel of stability, while the black adds a contemporary edge to the brand.
Protrade Financial Creative Presentation
Protrade Financial Creative Presentation
Bergeron Creative Studios
Merchandising
Merchandising
adoyle1984
Benefit solutions for government contractors
Benefit solutions for government contractors
Shelly Alvarez Insurance & Financial Services PLLC
Binder1
Binder1
Arajohannes
Coxo digital 2011 eng
Coxo digital 2011 eng
COXO
Indigo music audio catalog test
Indigo music audio catalog test
Rc Peters
Presentación merry christmas
Presentación merry christmas
Vienna Margit Chandias
Anahi academic-presentation
Anahi academic-presentation
nie317
Recommandé
PROTRADE FINANCIAL Creative Presentation for Brand and Website Strategy BRAND STRATEGY >> FIRM PROFILE Protrade is a direct access trading broker-dealer built upon the extensive experience of a full-service trading firm. Unlike traditional direct access trading firms, Protrade offers its customers a team of top traders with an impressive background in the financial markets, including a daily presence on the New York Stock Exchange. Protrade is committed to technology and innovation by developing and offering sophisticated trading platforms and algorithms designed to meet the needs of active investors. Protrade strategic partnerships with financial educators will allow customers to attend informative online and live events to assist them in achieving their financial goals. BRAND STRATEGY >> GOALS & OBJECTIVES The immediate goal within the first 3 months is to capture as many past relationships to Protrade as possible. The goal is to convert between 200 and 300 customers. During this initial three-month phase, Protrade would like to introduce 50-75 new active retail customers to their new website. Active means customers that do 100+ trades per month. At the end of 6 months, Protrade would like to have 150-200 new retail relationships. And by the end of the first year, the goal is to have 500 relationships. These relationships would be split; 80% active retail and 20% institutional customers. However, it would desirable to have the customer mix more heavily tilted to the institutional side as those customers tend to be more self sufficient and more successful. BRAND Concept >> NO Bull >> Creative Brief The direct access trading category tends to make a lot of claims that emphasize technology-only solutions. Active investors can see right through these claims. The objective of this brand promise is to offer relevant insight and tools to these seasoned traders that they can’t get anywhere else. This promise is supported by the positioning statement that would always accompany the Protrade logotype, Informed Investors Win. This statement, combined with the strength of positive associations to the Bull symbol, reinforce to prospects and customers alike that Protrade will give them the competitive edge to make more money. In both off- and online advertising and promotions, the positioning statement will be extended into a memorable headline that reinforces the Protrade brand, Informed Investors Win. That’s No Bull. That’s Protrade. Imagery will depict the experienced Protrade team in action. The colors blue and gray give the firm a feel of stability, while the black adds a contemporary edge to the brand.
Protrade Financial Creative Presentation
Protrade Financial Creative Presentation
Bergeron Creative Studios
Merchandising
Merchandising
adoyle1984
Benefit solutions for government contractors
Benefit solutions for government contractors
Shelly Alvarez Insurance & Financial Services PLLC
Binder1
Binder1
Arajohannes
Coxo digital 2011 eng
Coxo digital 2011 eng
COXO
Indigo music audio catalog test
Indigo music audio catalog test
Rc Peters
Presentación merry christmas
Presentación merry christmas
Vienna Margit Chandias
Anahi academic-presentation
Anahi academic-presentation
nie317
Kinectomania
Kinectomania
Dan Greenberg
Skal - Skal ikke Relationerne er i rummet alle os der bruger og forbruger Funktionelle funktioner Over og under overfladen
Opgave k2 torsdag aften
Opgave k2 torsdag aften
guygeffen
PENGEMBANGAN KTSP
PENGEMBANGAN KTSP
Amsori Saari
The essence of mapping the orphan population fosters holistic child development that clusters on the pillars of rights of the child which includes survival, protection and participation of the child. Thus, some of the core aims/objective of the conceptual and operational methodology for mapping Orphan population in Anambra State are contained in this document
Conceptual and Operational Methodology for Mapping Orphan Population in Anam...
Conceptual and Operational Methodology for Mapping Orphan Population in Anam...
ANUMBA JOSEPH UCHE
Driving forces behind a growing interest in Integrated Vector Management include the need to overcome challenges experienced with conventional single-intervention approaches to vector control as well as recent opportunities for promoting multi-sectoral approaches to human health. In any vector based disease, the most important process in controlling it is monitoring the vector population (Surveillance). This surveillance is important to prioritize the area for treatment and vector control measures. By providing the tools (ICT & Geoinformatics) to better understand surveillance results, Integrated Vector Management Officers across Nigeria can optimize their own surveillance programs. Extension personnel can use the system for educating the public and potentially save human lives. Hence, the integration of ICT & Geoinformatics in vector surveillance ought to be a fundamental skill for modern Integrated Vector Management officers across the Globe
The Role of Information Communication Technology & Geoinformatics in Vector C...
The Role of Information Communication Technology & Geoinformatics in Vector C...
ANUMBA JOSEPH UCHE
Research into TV Listing Guides
Research into TV Listing Guides
Harriet Trayling
Как изготовить кормушку?
Как изготовить кормушку?
Александр Яшин
الكسور
الكسور
naila600
Презентация мастер-класса Юрия Бабича "Мобильное приложение. Зачем это бренду" для Advertising School
Mobile applications vs_sites
Mobile applications vs_sites
COXO
Who I am. Who I was.
Me and my artworks
Me and my artworks
trictric
Ανάπτυξη Εφαρμογών σε Προγραμματιστικό Περιβάλλον
ΑΕΠΠ Ασκήσεις
ΑΕΠΠ Ασκήσεις
Β/θμια Εκπαίδευση Ν. Κορινθίας
Алгоритм праймериз в ЗС ПК
Алгоритм праймериз в ЗС ПК
Anton Safonov
In the age of the MP3, who are these people who insist on clinging to such fragile objects as records? Learn ten key characteristics of record collectors that I learned as I went from mere music lover to vinyl obsessive.
Field Guide to Record Collectors
Field Guide to Record Collectors
Jen Matson
Salamati is a quarterly health magazine for Afghan health workers. Volume 33 of Salamati magazine is a special issue on essential maternal and newborn care. It was published in the fourth quarter of 2006. The Chief Editor of the magazine was Dr Najibullah Hamid. 10000 copies of the magazine were distributed in health facilities in 34 provinces of Afghanistan.
Maternal and newborn health
Maternal and newborn health
Najib Hamid
Urbanoffice business plan
Urbanoffice business plan
Adhrian Putra
кейс трансфанмуй звичайне 2011
кейс трансфанмуй звичайне 2011
COXO
daily sms converted into tamil language
தமிழ் குறுஞ்செய்திகளின் தொகுப்பு 18ம் பாகம்
தமிழ் குறுஞ்செய்திகளின் தொகுப்பு 18ம் பாகம்
Narayanasamy Prasannam
Contenu connexe
En vedette
Kinectomania
Kinectomania
Dan Greenberg
Skal - Skal ikke Relationerne er i rummet alle os der bruger og forbruger Funktionelle funktioner Over og under overfladen
Opgave k2 torsdag aften
Opgave k2 torsdag aften
guygeffen
PENGEMBANGAN KTSP
PENGEMBANGAN KTSP
Amsori Saari
The essence of mapping the orphan population fosters holistic child development that clusters on the pillars of rights of the child which includes survival, protection and participation of the child. Thus, some of the core aims/objective of the conceptual and operational methodology for mapping Orphan population in Anambra State are contained in this document
Conceptual and Operational Methodology for Mapping Orphan Population in Anam...
Conceptual and Operational Methodology for Mapping Orphan Population in Anam...
ANUMBA JOSEPH UCHE
Driving forces behind a growing interest in Integrated Vector Management include the need to overcome challenges experienced with conventional single-intervention approaches to vector control as well as recent opportunities for promoting multi-sectoral approaches to human health. In any vector based disease, the most important process in controlling it is monitoring the vector population (Surveillance). This surveillance is important to prioritize the area for treatment and vector control measures. By providing the tools (ICT & Geoinformatics) to better understand surveillance results, Integrated Vector Management Officers across Nigeria can optimize their own surveillance programs. Extension personnel can use the system for educating the public and potentially save human lives. Hence, the integration of ICT & Geoinformatics in vector surveillance ought to be a fundamental skill for modern Integrated Vector Management officers across the Globe
The Role of Information Communication Technology & Geoinformatics in Vector C...
The Role of Information Communication Technology & Geoinformatics in Vector C...
ANUMBA JOSEPH UCHE
Research into TV Listing Guides
Research into TV Listing Guides
Harriet Trayling
Как изготовить кормушку?
Как изготовить кормушку?
Александр Яшин
الكسور
الكسور
naila600
Презентация мастер-класса Юрия Бабича "Мобильное приложение. Зачем это бренду" для Advertising School
Mobile applications vs_sites
Mobile applications vs_sites
COXO
Who I am. Who I was.
Me and my artworks
Me and my artworks
trictric
Ανάπτυξη Εφαρμογών σε Προγραμματιστικό Περιβάλλον
ΑΕΠΠ Ασκήσεις
ΑΕΠΠ Ασκήσεις
Β/θμια Εκπαίδευση Ν. Κορινθίας
Алгоритм праймериз в ЗС ПК
Алгоритм праймериз в ЗС ПК
Anton Safonov
In the age of the MP3, who are these people who insist on clinging to such fragile objects as records? Learn ten key characteristics of record collectors that I learned as I went from mere music lover to vinyl obsessive.
Field Guide to Record Collectors
Field Guide to Record Collectors
Jen Matson
Salamati is a quarterly health magazine for Afghan health workers. Volume 33 of Salamati magazine is a special issue on essential maternal and newborn care. It was published in the fourth quarter of 2006. The Chief Editor of the magazine was Dr Najibullah Hamid. 10000 copies of the magazine were distributed in health facilities in 34 provinces of Afghanistan.
Maternal and newborn health
Maternal and newborn health
Najib Hamid
Urbanoffice business plan
Urbanoffice business plan
Adhrian Putra
кейс трансфанмуй звичайне 2011
кейс трансфанмуй звичайне 2011
COXO
daily sms converted into tamil language
தமிழ் குறுஞ்செய்திகளின் தொகுப்பு 18ம் பாகம்
தமிழ் குறுஞ்செய்திகளின் தொகுப்பு 18ம் பாகம்
Narayanasamy Prasannam
En vedette
(17)
Kinectomania
Kinectomania
Opgave k2 torsdag aften
Opgave k2 torsdag aften
PENGEMBANGAN KTSP
PENGEMBANGAN KTSP
Conceptual and Operational Methodology for Mapping Orphan Population in Anam...
Conceptual and Operational Methodology for Mapping Orphan Population in Anam...
The Role of Information Communication Technology & Geoinformatics in Vector C...
The Role of Information Communication Technology & Geoinformatics in Vector C...
Research into TV Listing Guides
Research into TV Listing Guides
Как изготовить кормушку?
Как изготовить кормушку?
الكسور
الكسور
Mobile applications vs_sites
Mobile applications vs_sites
Me and my artworks
Me and my artworks
ΑΕΠΠ Ασκήσεις
ΑΕΠΠ Ασκήσεις
Алгоритм праймериз в ЗС ПК
Алгоритм праймериз в ЗС ПК
Field Guide to Record Collectors
Field Guide to Record Collectors
Maternal and newborn health
Maternal and newborn health
Urbanoffice business plan
Urbanoffice business plan
кейс трансфанмуй звичайне 2011
кейс трансфанмуй звичайне 2011
தமிழ் குறுஞ்செய்திகளின் தொகுப்பு 18ம் பாகம்
தமிழ் குறுஞ்செய்திகளின் தொகுப்பு 18ம் பாகம்
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