1. PERSONAL BRAND
EXPLORATION
Keenan Merr
y
Project & Portfolio I: Week 1
MARCH 22ND, 2022

2. I am a very ambitions person that is super
passionate about sports. I work hard and am
an excellent leader and team player. I am tech
savvy and always trying to get even better
each day. I have a vision of becoming a global
leader in the sports media world… my dream
is to work closely with sports, be it on the
sidelines reporting, in a studio, being paid to
do my own thing or etc. I am open for many
opportunities
Brand Identity
Keenan

3. PROFESSION
Potential Job Titles
:
• Talk Show Host
• On Air Personality
• Radio Tech
BRAND ARCHETYPE - Not only
am I excellent leader, I am a
outstanding team player. I want
the whole team to succeed, work
hard, reach goals together and
set new standards! I have a
passion for sports and much
experience discussing and
analyzing all kinds of sports and
[ESPN Upstate Talk Host] for [Audacy, INC]

4. Recruiters/ Hiring Managers at Audacy, ESPN, FOX, NFL
Network
TARGET AUDIENCE
MARK HENDRIX
Outreach Plan
:
• I will make professional edits to my resume and
print it
• I would try to meet him at the Greenville HQ
• I will ask about what my next steps are
[Program Director] at [ESPN
UPSTATE]
Gene White
Outreach Plan
:
• I will be sure to compile a list of my talents and
experiences
• I will reach out via LinkedIn
• I would follow up with a phone call within 7-10 days
[Director, Talent Acquisition
for FOX Sports at FOX
Corporation]
Jennifer Valenti-Smith Outreach Plan
:
• I will work on strengthening my portfolio to show
when I come in contact
• I will reach out via email
• I will follow up within a week with a thank you note
Director, Talent Acquisition
at [Audacy, Inc]

5. Short Term:
Immediately After Graduation in 2025, I would like to have
locked up an internship for being an on air personality or a
sports anchor with an established network. For right now I
will continue to grow my network and try to connect with
important people in this
fi
eld.
Mid Term
:
By 2030, I will hope to be the host of a primetime sports show, I
will continually work on growing my brand and name while also
reaching out to executives for their advice along my journey
.
Long Term:
By 2040, I aspire to have created my own YouTube television
sports show that booming and with regular guests that I can run
from my own of
fi
ce. I also want my online sports community to
have grown to the point I have an app created.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Computer Skills
SOFT
HARD
Adept
Writing Skills Adept
Public speaking Expert
Work Ethic Expert
Word Processing Software
SOFT
HARD
Adept
ERP Software Novice
Social Perceptiveness Adept
Critical Thinking Adept

7. I promise I will give my all every day, I will
be an excellent team player and leader. I
will create engaging content and raise
much interest in the world of sports
media and help take it to new heights.
PROMISE

8. CREDENTIALS
Work Experience
:
• Maintenance Technician
• Exceptional Sports News Owner
• Site Manager (Landscaping)
• Crew Trainer
Education:
• Sportscasting, B.S., Full Sail University (2025)
Leadership Roles:
• I am a leader at work and always have
been in a leadership role at every job
I’ve ever had, I am always a person that
others depend on and come to for
help. I am a admin of about 12 online
groups, I am a mod on a website called
Sherdog.

9. COMPETITION
Joe Branham
Industry Experience
:
• Rams Showcase Host
• Writer at Truluvsports
Education
:
• Full Sail University
• Pikes Peak Community College
• Community Prep High School
Leadership Experience
:
• NFC West Roundtable
Skills and Pro
fi
ciencies
:
• Editing
• Journalism
• Storytelling
Keenan
Merry
Overall Online Presence
:
• Joe has 340 connections on LinkedIn, his banner is
customized, he has a very professional headshot.
Joe has published Articles and his URL is
customized. He has not been active on LinkedIn in a
while but is active on other social media like
Facebook.
• Grade: Average, 50 out of 100
Industry Experience
:
• Exceptional Sports Talk Host
Education
:
• Full Sail University
• Conway High School
Leadership Experience
:
• Exceptional Sports News
• Crew Leader
Skills and Pro
fi
ciencies
:
• Creative Thinking
• Communications
• Storytelling
Overall Online Presence
:
• I have very little online presence in my own name. I
have 1 connection on LinkedIn and that is a major
goal of mine to change. My banner and URL is
customized, no published articles. The headshot is
not professional. I aim to grow my network on
LinkedIn like I have on other social media such as
Facebook.
• Grade: Poor, 30 out of 100

10. COMPETITION
Brett Okamoto
Noteworthy Experience
:
• MMA Liv
e
• ESPN The Magazine
Keenan Merry
Industry Experience
:
• Writer at ESPN (MMA)
• News Reporter
• Interviewer
Education
:
• Colorado State University
Skills and Pro
fi
ciencies
:
• Excellent Research and interviewing skills
• Public Speaking
• Superb writing and editing
Overall Online Presence
:
• Brett Okamoto does not have a strong online
presence on LinkedIn, he has only 17 connections
and doesn’t look to have even used it much. Brett
Has a very strong online presence among other
platforms though.
• Grade: Good, 75 out of 100
Industry Experience
:
• Exceptional Sports Talk Host
Education
:
• Full Sail University
• Conway High School
Leadership Experience
:
• Exceptional Sports News
• Crew Leader
Skills and Pro
fi
ciencies
:
• Creative Thinking
• Storytelling
• Communications
Overall Online Presence
:
• I have very little online presence in my own name. I
have 1 connection on LinkedIn and that is a major
goal of mine to change. My banner and URL is
customized, no published articles. The headshot is
not professional. I aim to grow my network on
LinkedIn like I have on other social media such as
Facebook.
• Grade: Poor, 30 out of 100

11. BRAND POSITION
For talent acquisition at Audacy Inc, Fox or ESPN, sports broadcasting needs a shakeup.
Behind the scenes and on air!!! It needs a breath of fresh air. I provide a vast knowledge of
multiple sports from the popular to the less popular sports. I believe that and my passion for
sports is what separates me from the competitors. I love all sports and I am always analyzing
and studying. Sports are 24/7 so we always have something to talk about! I am a very
animated person that brings great on camera talent, awesome voice for radio and I have
experience with behind the scenes work too that is only getting better and better each day. I
am a excellent leader and team player. I always care about the next person and give a helping
hand when I can. never know when it's you who needs help!
“MYSTICMERRY?”

12. NETWORKING &
MARKETING
Industry Events & Organization
s
• I will join the sports marketing association
‣ Date TB
D
• World Radio Day
‣ Feb 13 2023| Radio/Onlin
e
• I will join the National Association of Broadcaster
s
‣ TBD
Digital Marketin
g
• I will continue building my professional portfolio with
branded content like videos, photography, blogs and more
while learning everyday at Full Sail University!
• I will use LinkedIn mostly, YouTube, Facebook and I will
begin using tools like Hootsuite and I will use
brandyourself.com
• I will use adobe suite to create and edit my content and I will work
to grow my audience using things like hashtags and scheduled social
media posts

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek out someone in this same program I am in
and is farther along then I and is working in the
industry. I have connected with them on LinkedIn , I
look to seek advice, learn from and work with.
Formal Education
• In January of 2025 I will be have completed the Dan
Patricks Program and have earned a Bachelor of
Science
Technical Skills
• I will continue to work on my creative and editing
skills using adobe apps on the creative cloud April
2022
• I will re
fi
ne and better my research and writing skills
using relevant sources. April 2022
• I will get more practice with spreadsheet software
via LinkedIn learning.
Soft Skills
• Open minded.
• I am very dependable and I will continue showcasing
that turning in my school work on time and going to
work on time.
• knowledgable.

14. Keenan Merry
You know how in the sports media world how there are misleading topics or inconsistent reporting? I am the
solution to that. I do not beat around the bush or twist narratives. I give you the news straight up how it should
be told for all sports, and I do it with love and passion every time backed by knowledge and desire for more.
“

15. REFERENCES
National Center for O*NET Development. O*NET OnLine. Retrieved March 4, 2022, from
https://www.onetonline.org/link/summary/27-3011
Mark Hendrix - Operations manager - Audacy, inc. | linkedin. (n.d.). Retrieved March
4, 2022, from https://www.linkedin.com/in/mark-hendrix-a8a26b73
Jennifer Valenti-Smith - director talent acquisition ... (n.d.). Retrieved March 4, 2022,
from https://www.linkedin.com/in/jennifervalenti
Gene White - linkedin.com. (n.d.). Retrieved March 4, 2022, from https://
www.linkedin.com/in/gene-white-1a891a8
Joe Branham - CEO, COO, Host - Sports War Radio | LinkedIn. (n.d.). Retrieved
March 5, 2022, from https://www.linkedin.com/in/joe-branham-aa515aa8
Brett Okamoto - writer - ESPN - linkedin. (n.d.). Retrieved March 25, 2022, from
https://www.linkedin.com/in/brett-okamoto-b93914105
Brito, S. (2021, April 27). Brett Okamoto. ESPN Press Room U.S. https://
espnpressroom.com/us/bios/brett-okamoto/
Sport Marketing Association. (n.d.). Retrieved March 5, 2022, from http://
www.sportmarketingassociation.com/
Wiley. (n.d.). Business model you: A one-page method for Reinventing your career.
O'Reilly Online Learning. Retrieved March 6, 2022, from https://
www.oreilly.com/library/view/business-model-you/
9781118156315/09_chap03.html#chap03