1. National Society Of Collegiate
Scholars
SWOT Analysis
Thursday, March 21, 13

2. SWOT for
NSCS-FB,
Twitter and G+
Strength, Weaknesses, Opportunities, and
Threats
Thursday, March 21, 13

3. Facebook/Twitter Strengths
✤ A brand with good reputation ✤ Frequently updated
(over nearly 1 million members)
✤ Strong chapters/supporters
✤ Active chapters/members
who can be brand
ambassadors
✤ Integrated network with
content reaching multiple
channels
Thursday, March 21, 13

4. Google+ Strengths
✤ Early adoption
✤ Easier to share articles
✤ Consistent with brand and
other networks
Thursday, March 21, 13

5. Facebook/Twitter Weaknesses
✤ Low active engagement from
users
✤ Reply to other tweets
✤ Little to no participation in
Twitter chats
Thursday, March 21, 13

6. Facebook/Twitter Opportunities
✤ Use your “ambassadors” to ✤ Develop blog carnivals
broadcast your message surrounding important events
(first days, graduation, finals,
✤ Activate “social recruitment” etc.) and promote via SM
outlets.
✤ Leverage partnerships/sponsor
engagement socially (expand
your reach)
Thursday, March 21, 13

7. Things to consider...
✤ Develop strategies to increase ✤ Visible Disclaimer/Policy
user activity
✤ Rearrange FB page (Landing
page, Tabs, etc.) ✤ Add landing apps on FB
✤ Refresh Twitter and Google+
Accounts (Layouts,
background, engagement)
Thursday, March 21, 13

8. Things to consider...
✤ Social monitoring tools such as:
✤ Twitter reports give you the number of ✤ Hootsuite
impressions, follower growth, influential
followers and top retweeters
✤ Allows team collaboration for managing
social media profiles.
✤ Facebook Page reports give you impressions, fan
growth and top fans.
✤ Auto-scheduling of postings and tracking of
metrics
✤ Measure impact
✤ Ease in tracking trends and conversations
✤ It’s FREE!
Thursday, March 21, 13

9. Trends/New Ideas
✤ Utilizing Google Hangouts to ✤ Twitterchats
have roundtable conversations
with: ✤ Hosted monthly twitter
chats engaging the
✤ Staff to external community member network
✤ Sponsors to external ✤ Story Telling
community
✤ Encourage members to
✤ A “virtual” community share stories, write blog
lounge for members to posts, and to show off
gather and share information their chapter (get them
excited!)
Thursday, March 21, 13

10. Thank You!
Keisha J. Reed
Digital Media Strategist
www.keishajreed.com
Twitter: @IAMKJR
Thursday, March 21, 13