1. FoodVelocity Disrupting an Existing Market with A New and
Fundamental Solution for Delivering Application
Interactivity.
In joint venture with
Evolution Arts, LLC
2. What is FoodVelocity ?
Order Online + Flexible Interactive Content
MenuPad for iOS
• FoodVelocity: B2C – A Single,
Centralized App for Consumers
enabling them to place orders online
through any internet connected
Device.
• FoodVelocity: B2B – A suit of Services
and Tools for Restaurant Owners
allowing them to publish and manage
content relevant to them plus receive
Internet Online Orders.
• FoodVelocity: Backend – A Content
delivery platform that uses an
Artificial Intelligence Engine to scale
content to any Device, Dynamically
and in Real Time.
3. B2C: CUSTOMERS
Consumer Customers will find using the
centralized Food Velocity application a
more informative and simpler option
compared to the telephone
Small Business Customers will view their
personal relationship with FoodVelocity
and its backend as a necessity.
Enables the Creation of an illustrative
Digital Store Front, reminiscent of the
physical location.
Access to the same success the chain
pizza industry has had with their Order
Online system.
B2B: RESTAURANT ENTITIES
Our Customers
4. ORDER ONLINE
Customer Control over Ordering Process
• Secured, Encrypted handling of
payments.
• Negates the need for Paper Menus.
• More Informed Food Selection and
simplified, faster ordering process
using Visual Cues and Illustrated
Content that flows.
• Locational Advertising delivers
discounts to Consumers based on their
proximity to local events.
• HQ Content on any Internet Device,
beats the telephone.
FOODVELOCITY
Value Proposition
For Individual Customers
Product Evolution
5. FOODVELOCITY
• Restaurants are provided with the tools
and services needed to create an online
presence by extending their unique
identity to the internet through
illustrated graphic design and
personalized, multimedia-rich menus.
• Restaurants are able to send targeted
advertisements to select customers.
• An integrated POS system automates
many of the tasks that the restaurant
staff normally performs. This means a
reduction in human error in all phases of
ordering and payment processes.
• Exposure to Internet consumers.
• Employees no longer have to spend
time on the phone, thus they can
devote more time to personal
service to dine-in customers
ORDERONLINE
Value Proposition
For Restaurants and Owners
6. FoodVelocity’s Market
• As economic conditions tighten, more people are opting
to eat their meals at home.
• 60% of adults between the ages 18 – 34 claim to be
more interested in home delivery than dining in the
restaurant.
• Half of the consumers said they would take advantage of
a delivery service from their preferred restaurants if it
were available
• Market Size – There are 1,284,564 delivery orders placed
every day in the United States
• While several competitors exist, the market remains
uncaptured. Research helped us understand that most
people have not even heard about Grubhub
General Analysis
7. FoodVelocity’s Market
Analysis of Competition: Text VS Illustrative Systems
Location-Directory Service
with Online Ordering
Online Ordering with multimedia-rich
menu content and targeted advertising
opportunities
Evolution of Internet Menu Services
• Apple App Store Rating for delivery.com App.
• Avg. Rating for Current Version – 10/1/2011
1.5 / 5
Stars
8. FoodVelocity’s Market
Performance Analysis of Illustrative Systems
Performance Review 2011
Dominos Pizza [1]
40% of Sales are through Online
Interface 2011
2013 Total Sales from Online
Projection >60%
2009 iPhone App Launch
Revenue - $2 Mil / 3 Months
Pizza Hut [2]
$2 Billion in Online Sales Year
2011
1. Dominos Serves up Android App – Network World. September 8, 2011
2. PizzaHut.com Tops in the Industry: Tracking $2 Billion in Sales – PRNewsWire. April 20, 2011
9. FoodVelocity’s Market
Analysis of Competition
Multi-Entity Location
Directory Service
w/Online Ordering
Chain Only. Location
Directory Online Ordering
with Rich Menu Content
Food
Velocity
10. • Brion’s Grille
• Linh’s Cafe
• Angeethi Indian Cuisine
• Manhattan Pizza
• Patriot’s Café
• Buffalo Wing University
FoodVelocity’s Market
Interested Customers in NoVA
11. Finance: Assumptions
Statics from National Restaurant
Association
• Entire Restaurant Industry
• Online Ordering through Apps:
172B
• Virginia, MD, DC: 25.7B
• Online Local Resturant Market:
6.3B
15. • Application Content is
Generated with
attention to the type
of device it was
designed to execute
on.
• Additional Cross
Platform support must
be preprogrammed
• Multiple Versions of
Identical Content
hosted
independently for
different devices
• Mobile Device
Jungle
• Conventional
Desktop
• Content is managed
and accessed
independently
The Velocity Engine
Generating Portable Content Today
16. The Velocity Engine
The Future of Portable Content
Content
Management
Terminal
Content Dump and
Cache Pool
Device
already
Rendered
?
Past Experiences FB
Loop
A Device of X
Specifications
Req.
Specs +
Content
Y
N
17. Team FoodVelocity
Enabling the next generation of Portable Content
• Project Management
• Founder/Product Director: Keith Foederl
• Business Strategy: Anar Shah
• Business Developer: Patrick Johnson
• Legal
• Joseph W. Ricigliano – Perkins Cole LLP
• Software Development
• Framework Engineering – Matthew Egan;
Evolution Arts, LLC
• Graphics Design: Evolution Arts Studios, LLC:
Adria Furusho, Michael Innella, Matthew Taylor
and Alicia Thayer
