1. Kelcie
Springer
springer.kelcie@gmail.com
87 Swearingen Way
Shepherdstown, WV 25443
304.886.6577
Education
Business Administration, Marketing - Shepherd University - Shepherdstown, WV
Marketing Coordinator - Institute for Building Technology and Safety
Ashburn, VA
Create company content marketing plan
Implememt Pardot marketing automation software solution
Update and design company collateral and content
Planning tradeshows for company to attend
Assist in budgeting for events, content planning, and other marketing initiatives
Coordinate with developers to design and create new website
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Junior Business Analyst - North Star Group, LLC
Washinton, DC / Baltimore, MD
Work on developing content and marketing for current and new product services
Use content marketing to drive sales and webpage visits
Track what content is effective
Coordinate weekly opportunity meetings for executive team
Develop new in-house tools and company product offerings
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I am a marketing professional currently working in the Washington, DC Metro Area. I have experience in developing
and executing content and social media marketing plans, with various types of resources. These plans support
traditional business development efforts, online sales, services, products, and trade shows. I have worked on both
sides of trade shows and understand event logistics for attending, exhibiting, and sponsorship.
→Digital & Print Media →Home Financing →Business DevelopmentContent Marketing Strategy→
Skills
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→Project Management:
Inception to Implementation
Brand Management
Content Development
Personnel Coordination
Adobe: InDesign, Illustrator,
Photoshop, Acrobat Pro
Strategic Communication
Website & Social Media Analytics
Project Budget Management
Headshots
Internal Communication
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Mortgage Loan Originator- Integrity Home Mortgage
Martinsburg, WV
Assist Homeowners in evaluating financing/refinancing options
Maintain national and state compliance
Develop collateral and social media marketing strategy
Working knowledge of interest rates for clients
Understanding of various loan programs and their benefits to clients
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