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Let
me
be
your
expert. Kelley Frank
About me
● I’ve been managing professional accounts since 2009.
● I build and maintain online corporate identities.
● I have reached over 26 million people organically and
over 10 million people through paid advertising.
● I regularly attend meetups, hackdays, workshops and conferences with the goal of
professional development and expanding my network. I’m a native English speaker
with a (entertainment) business background.
● I have worked in Dubai, Europe, Iceland and the US. I've represented clients from
Australia, Canada, Germany, the US and more; so I'm familiar with the global
marketplace. I understand not only social media and marketing, but its role in the
overall success of a company.
Why Social Media?
Because you have to go where your customers are. There are 2.3 billion active
social media users. Internet users have an average of 5.54 social media accounts.
1 million new active mobile social users are added every day.*
With my integrated campaigns, Social Media becomes a strategic blend of Public
Relations, Digital Marketing and Digital Advertising. Social media supports one
message across many channels.
I guide you in establishing a corporate identity.
I create the voice of your brand.
* Source: brandwatch.com
• Real-time CRM.
• Reach new customers.
• Sell your services and products.
Why Social Media?
Listen
 
Understand
 
Engage
 
Use your online activity to make offline impacts.
Community Management Content Curation New Media Guidance
E-mail Newsletters Art Direction Periscope
Facebook Branding Snapchat
Instagram
Pinterest Advertising Reporting
Spotify Facebook Custom monthly reports
Soundcloud Instagram Customized best practices
Tumblr Snapchat
Twitter Twitter
YouTube
Services
Integrated Campaigns
Sample Posts
Reached 4.1 Million people organically
I created content to join the larger conversation
with current events thus exposing the brand to a
larger audience.
Reached 52,000 people
21,000 views
40% engagement
$250 ad spend
1 cent spent per view
Reached 420,000 people organically
This is a timely branded post with humor and spin.
Reached 305,000 people
$20 ad spend
Reached 1.2 Million people organically
I posted point-of-view video to promote new
product.
‘Top Posts’ on Instagram
4x in three locations in only one month.
Reached 554,000 people organically
63% completion rate
Case Studies
Strategy
I posted daily. The content had a cohesive and strong brand identity. The Marketing
Mix consisted of images, videos, gifs and sponsored branded content. I used advertising
when needed. I re-branded Nicole’s social presence by creating a strong brand voice. Our goals
were to to build brand awareness outside of the music industry, gain brand awareness within the
industry, increase followers, increase channel traffic, increase ticket sales and increase
record sales.
Follower increases in 4 months
Twitter: 4%
Facebook: 5%
Instagram: 35% (1k followers per week )
Monthly impressions
Twitter 700k
Facebook 1.3 million
Nicole Moudaber is an event promoter, record label
founder, radio host, and one of the most passionately
followed DJ/producers in the world with over 2 million
fans online.
I amplified the client’s hardworking, inspiring and relatable tone by pairing it with professional-grade
content. This content was shareable to those even not familiar with the client, thus exposing her to a
larger audience. We localized tour marketing to catch more eyeballs. People pay more attention to
images they recognize.
This very personal and strong visual brand identity increased the client’s engagements, shares,
views, overall online following and sales.
Creating a brand voice and
corporate identity
857 likes, 34 comment 652 likes, 45 comments 1237 likes, 41 comments 874 likes, 56 comments
[
Before After
Campaign
MoodDAY is an annual event in Miami, USA during a major music conference (Miami Music
Week). Our goals were to build brand awareness offline in Miami, increase brand
awareness online within the music industry, sell out the live event, promote the online
stream of the event, promote the client’s weekly radio show and to have as many offline
FM radio listeners as possible.
Stratergy
I planned and executed an integrated multi-channel campaign posted on Facebook,
Instagram and Twitter using organic content and advertising. The entire campaign
possessed strong branding. The media mix consisted of bold images, short video clips
and clever copy. My target was 45 countries on six continents.
[Kelley Frank] Social Media Management Deck (1)
Length of campaign: six weeks
Types of ads: images, videos, text
Platforms: Facebook, Instagram, Twitter
Number of ads: 14
Spend: €755,02
Reach: 3.7 Million people
Cost per impression: €0,0002
Avg. cost per engagement: €0,06
As a result of this campaign, MoodDAY was named the largest live broadcast of electronic
music on FM radio in history. The live event sold out. The client’s number of online fans
increased and her weekly radio show gained more listeners both on- and offline.[
cut / copy
Strategy
I posted weekly or bi-weekly promotional posts during album campaigns and
live performance tours. When the client was not professionally active, the
accounts were dormant. The Marketing Mix consisted of images, videos, and
gifs. I used advertising when needed. I collaborated with bigger brands to
increase brand awareness within and outside of the music industry. Our goals
were to increase ticket sales and record sales.
Follower increases over 1 year
Facebook: 9%
Twitter: 14%
Instagram: 69%
Fan Newsletter: 4%
Soundcloud: 128%
cut / copy is a four-piece band from Australia that has
been nominated for GRAMMYs®, J Awards, and won ARIAs
with over 5.5 million fans online.
in partnership with Bandsintown
Reach: 70,000 people
Cost: €3132,36
Open Rate: 26%
Click-thru-rate: 2.7%
Ticket sales increased by 55%
Industry Benchmarks: → Avg open rate: 24.5% / Avg CTR is: 2.7%
E-Mail Campaign
[
cut / copy
Campaign
I collaborated with corporate brands to produce and
promote a live-streamed concert. Fans in New York City
could enter a contest to win free tickets to the live
show.
Strategy
I planned and executed an integrated campaign promoted
on Facebook & Twitter. We used an external site to
capture data. Our goals were to build brand awareness
with radio listeners, increase brand awareness within the
music industry and New York City, collect emails for the
client’s data base, increase album sales and increase
ticket sales
NPR named this one of their most successful streams. cut / copy’s social following increased, ticket
sales increased and the album debuted in the Billboard Top 100 selling albums it’s first week.
Results
● 1.5 million reached (including streams)
● 10k clicks on ticket link(500 tix available)
● 2k emails captured
[
cut / copy
Campaign
I planned and executed a 24-hour Snapchat takeover on one of the country's biggest accounts. Our
goals were to increase foot traffic at a live music event, increase brand awareness of the event
promoter, increase brand awareness and sales for the clothing company partner.
Strategy
The story showcased the city of Reykjavik while promoting a local event in real-time.
● Featured a daytime excursion around Reykjavik with artists performing that evening.
● Featured prominent Icelandic artists and personalities to get and keep attention.
● Flash sale with local clothing company INKLAW.
Results
Over 25,000 views per snap.
149 Screenshots taken of promo code.
Nova is the 2nd
largest telecommunications provider in
Iceland. Nova has a market share of 33%.
Strategy
I posted on high traffic days. The Marketing Mix consisted of images, videos, gifs and
sponsored branded content. I used advertising when needed. I re-branded MK’s social
presence by creating a new brand voice. Our goals were to to raise his brand profile, gain
brand awareness, increase followers, increase channel traffic, increase ticket sales and
increase record sales.
Follower increases in 42 days
Twitter: 1.1%
Facebook: 1.56% / 9.19% engagement rate
Instagram: 4% (made “Top Posts” 4 times in the first month)
Monthly impressions
Facebook: 1.8 million
Twitter: 1.88 million
marc kinchen
Revered producer, remixer and DJ, MK’s storied background
is one of long-term creative development with over 1 million
fans online.
We Are FSTVL
Spend: €258.56
Duration: 15 hour
Impressions: 5,038
Cost per impression: €0.05
X Festival
Spend: €176.73
Duration: 8 hours
Impressions: 11,317
Cost per impression: €0.02
Parklife / Piccadilly Station
Spend: €46.61
Duration: 5 hours
Impressions: 36,230
Cost per impression: €0.001
Industry Benchmark: Advertising → Snapchat Discover Ads cost $0.10 CPI
Snapchat Filter Campaign
Impressions (views) vs Engagements (uses)
marc kinchen
I’ve reached the ‘Top Posts’ on my own personal Instagram account. I have around 2,000 followers
yet I am able to gain brand awareness and increase followers by getting into the ‘Top Posts’. This
proves that when using social media marketing, you can do a lot with a little.
[ ]
@kelleyfrank
A few brands I’ve worked with
Kelley Frank || kelleyfrankk@gmail.com || +49 176 217 74180

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[Kelley Frank] Social Media Management Deck (1)

  • 2. About me ● I’ve been managing professional accounts since 2009. ● I build and maintain online corporate identities. ● I have reached over 26 million people organically and over 10 million people through paid advertising. ● I regularly attend meetups, hackdays, workshops and conferences with the goal of professional development and expanding my network. I’m a native English speaker with a (entertainment) business background. ● I have worked in Dubai, Europe, Iceland and the US. I've represented clients from Australia, Canada, Germany, the US and more; so I'm familiar with the global marketplace. I understand not only social media and marketing, but its role in the overall success of a company.
  • 3. Why Social Media? Because you have to go where your customers are. There are 2.3 billion active social media users. Internet users have an average of 5.54 social media accounts. 1 million new active mobile social users are added every day.* With my integrated campaigns, Social Media becomes a strategic blend of Public Relations, Digital Marketing and Digital Advertising. Social media supports one message across many channels. I guide you in establishing a corporate identity. I create the voice of your brand. * Source: brandwatch.com
  • 4. • Real-time CRM. • Reach new customers. • Sell your services and products. Why Social Media?
  • 5. Listen   Understand   Engage   Use your online activity to make offline impacts.
  • 6. Community Management Content Curation New Media Guidance E-mail Newsletters Art Direction Periscope Facebook Branding Snapchat Instagram Pinterest Advertising Reporting Spotify Facebook Custom monthly reports Soundcloud Instagram Customized best practices Tumblr Snapchat Twitter Twitter YouTube Services Integrated Campaigns
  • 8. Reached 4.1 Million people organically I created content to join the larger conversation with current events thus exposing the brand to a larger audience. Reached 52,000 people 21,000 views 40% engagement $250 ad spend 1 cent spent per view
  • 9. Reached 420,000 people organically This is a timely branded post with humor and spin. Reached 305,000 people $20 ad spend
  • 10. Reached 1.2 Million people organically I posted point-of-view video to promote new product. ‘Top Posts’ on Instagram 4x in three locations in only one month. Reached 554,000 people organically 63% completion rate
  • 12. Strategy I posted daily. The content had a cohesive and strong brand identity. The Marketing Mix consisted of images, videos, gifs and sponsored branded content. I used advertising when needed. I re-branded Nicole’s social presence by creating a strong brand voice. Our goals were to to build brand awareness outside of the music industry, gain brand awareness within the industry, increase followers, increase channel traffic, increase ticket sales and increase record sales. Follower increases in 4 months Twitter: 4% Facebook: 5% Instagram: 35% (1k followers per week ) Monthly impressions Twitter 700k Facebook 1.3 million Nicole Moudaber is an event promoter, record label founder, radio host, and one of the most passionately followed DJ/producers in the world with over 2 million fans online.
  • 13. I amplified the client’s hardworking, inspiring and relatable tone by pairing it with professional-grade content. This content was shareable to those even not familiar with the client, thus exposing her to a larger audience. We localized tour marketing to catch more eyeballs. People pay more attention to images they recognize. This very personal and strong visual brand identity increased the client’s engagements, shares, views, overall online following and sales. Creating a brand voice and corporate identity 857 likes, 34 comment 652 likes, 45 comments 1237 likes, 41 comments 874 likes, 56 comments [ Before After
  • 14. Campaign MoodDAY is an annual event in Miami, USA during a major music conference (Miami Music Week). Our goals were to build brand awareness offline in Miami, increase brand awareness online within the music industry, sell out the live event, promote the online stream of the event, promote the client’s weekly radio show and to have as many offline FM radio listeners as possible. Stratergy I planned and executed an integrated multi-channel campaign posted on Facebook, Instagram and Twitter using organic content and advertising. The entire campaign possessed strong branding. The media mix consisted of bold images, short video clips and clever copy. My target was 45 countries on six continents.
  • 16. Length of campaign: six weeks Types of ads: images, videos, text Platforms: Facebook, Instagram, Twitter Number of ads: 14 Spend: €755,02 Reach: 3.7 Million people Cost per impression: €0,0002 Avg. cost per engagement: €0,06 As a result of this campaign, MoodDAY was named the largest live broadcast of electronic music on FM radio in history. The live event sold out. The client’s number of online fans increased and her weekly radio show gained more listeners both on- and offline.[
  • 17. cut / copy Strategy I posted weekly or bi-weekly promotional posts during album campaigns and live performance tours. When the client was not professionally active, the accounts were dormant. The Marketing Mix consisted of images, videos, and gifs. I used advertising when needed. I collaborated with bigger brands to increase brand awareness within and outside of the music industry. Our goals were to increase ticket sales and record sales. Follower increases over 1 year Facebook: 9% Twitter: 14% Instagram: 69% Fan Newsletter: 4% Soundcloud: 128% cut / copy is a four-piece band from Australia that has been nominated for GRAMMYs®, J Awards, and won ARIAs with over 5.5 million fans online.
  • 18. in partnership with Bandsintown Reach: 70,000 people Cost: €3132,36 Open Rate: 26% Click-thru-rate: 2.7% Ticket sales increased by 55% Industry Benchmarks: → Avg open rate: 24.5% / Avg CTR is: 2.7% E-Mail Campaign [ cut / copy
  • 19. Campaign I collaborated with corporate brands to produce and promote a live-streamed concert. Fans in New York City could enter a contest to win free tickets to the live show. Strategy I planned and executed an integrated campaign promoted on Facebook & Twitter. We used an external site to capture data. Our goals were to build brand awareness with radio listeners, increase brand awareness within the music industry and New York City, collect emails for the client’s data base, increase album sales and increase ticket sales NPR named this one of their most successful streams. cut / copy’s social following increased, ticket sales increased and the album debuted in the Billboard Top 100 selling albums it’s first week. Results ● 1.5 million reached (including streams) ● 10k clicks on ticket link(500 tix available) ● 2k emails captured [ cut / copy
  • 20. Campaign I planned and executed a 24-hour Snapchat takeover on one of the country's biggest accounts. Our goals were to increase foot traffic at a live music event, increase brand awareness of the event promoter, increase brand awareness and sales for the clothing company partner. Strategy The story showcased the city of Reykjavik while promoting a local event in real-time. ● Featured a daytime excursion around Reykjavik with artists performing that evening. ● Featured prominent Icelandic artists and personalities to get and keep attention. ● Flash sale with local clothing company INKLAW. Results Over 25,000 views per snap. 149 Screenshots taken of promo code. Nova is the 2nd largest telecommunications provider in Iceland. Nova has a market share of 33%.
  • 21. Strategy I posted on high traffic days. The Marketing Mix consisted of images, videos, gifs and sponsored branded content. I used advertising when needed. I re-branded MK’s social presence by creating a new brand voice. Our goals were to to raise his brand profile, gain brand awareness, increase followers, increase channel traffic, increase ticket sales and increase record sales. Follower increases in 42 days Twitter: 1.1% Facebook: 1.56% / 9.19% engagement rate Instagram: 4% (made “Top Posts” 4 times in the first month) Monthly impressions Facebook: 1.8 million Twitter: 1.88 million marc kinchen Revered producer, remixer and DJ, MK’s storied background is one of long-term creative development with over 1 million fans online.
  • 22. We Are FSTVL Spend: €258.56 Duration: 15 hour Impressions: 5,038 Cost per impression: €0.05 X Festival Spend: €176.73 Duration: 8 hours Impressions: 11,317 Cost per impression: €0.02 Parklife / Piccadilly Station Spend: €46.61 Duration: 5 hours Impressions: 36,230 Cost per impression: €0.001 Industry Benchmark: Advertising → Snapchat Discover Ads cost $0.10 CPI Snapchat Filter Campaign Impressions (views) vs Engagements (uses) marc kinchen
  • 23. I’ve reached the ‘Top Posts’ on my own personal Instagram account. I have around 2,000 followers yet I am able to gain brand awareness and increase followers by getting into the ‘Top Posts’. This proves that when using social media marketing, you can do a lot with a little. [ ] @kelleyfrank
  • 24. A few brands I’ve worked with
  • 25. Kelley Frank || kelleyfrankk@gmail.com || +49 176 217 74180