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How to Make Your Intranet as Addictive as Facebook

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What makes Facebook so addicting? In this slideshare, we break it down into 3 factors and discuss how to apply them to your company Intranet.

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How to Make Your Intranet as Addictive as Facebook

  1. 1. Facebook has 1.2 billion active users. (Zephoria)
  2. 2. Consumers spend an average time of 20 minutes globally using the social media giant...
  3. 3. ...with consumers in the U.S. averaging a longer duration of about 40 minutes. (Business Insider)
  4. 4. Compare that to other leisure activities like:
  5. 5. relaxing (average time spent: 19 minutes),
  6. 6. reading (average time spent: 17 minutes),
  7. 7. playing games (average time spent: 14 minutes),
  8. 8. and exercise (average time spent: 19 minutes). (BLS)
  9. 9. How can you create an Intranet as addictive as Facebook?
  10. 10. Is it possible to create an Intranet that keeps people coming back for more?
  11. 11. What specific characteristics from Facebook's Interface can you bring to your Intranet's design?
  12. 12. We've broken it down into 3 elements.
  13. 13. Keep reading to find out what those elements are.
  14. 14. And read the original blog post here.
  15. 15. 1. News
  16. 16. Facebook has a big viewership for news,
  17. 17. with users checking the site for information about the outside world and friends/family.
  18. 18. 30% of adults in the U.S. get their news from Facebook. (Pew Research)
  19. 19. Compare that to the low 1% of users interacting with company pages.
  20. 20. What that tells us, is that people are more engaged when there is a social aspect involved.
  21. 21. How can you use that to your advantage?
  22. 22. Make sure your company Intranet has a news web part that keeps your employees connected to the outside world,
  23. 23. and also gives users the ability to connect with each other in effective ways.
  24. 24. The more ways in which users are collaborating and sharing with each other, the better.
  25. 25. 2. Ease of Use
  26. 26. Design has a strong affect on UX,
  27. 27. which is why Facebook has a user friendly interface,
  28. 28. making it super easy to not only use Facebook,
  29. 29. but interact with others on the platform,
  30. 30. leading to a never ending cycle of people constantly posting, sharing and interacting.
  31. 31. Apply this idea to your Intranet, making it a place that supports collaboration and connectivity.
  32. 32. Store important items where users can easily find it,
  33. 33. and keep actions and layouts simple.
  34. 34. 3. Mobile Responsiveness
  35. 35. As of last February, Facebook had 1.15 billion active daily mobile users. (DMR)
  36. 36. More importantly, 1.05 billion users only use mobile for Facebook, (DMR)
  37. 37. demonstrating that users find mobile responsiveness extremely important,
  38. 38. which means that your Intranet should be accessible on mobile.
  39. 39. Your Intranet needs to have a responsive design,
  40. 40. so that it can be used on any device no matter the size of the screen.
  41. 41. If your Intranet is accessible on mobile, it will see increased engagement and adoption.
  42. 42. Employees will want to use it and who knows...
  43. 43. ...maybe even get addicted to it.
  44. 44. So what makes Facebook so popular?
  45. 45. It's got content that has people coming back for more,
  46. 46. there are always interesting and new things to see,
  47. 47. and it's easy to use from anywhere.
  48. 48. If your Intranet can do all these things, then it should be as addicting as Facebook.
  49. 49. If your Intranet doesn’t currently have the capability to achieve these things...
  50. 50. It's time to start looking into Intranet Solutions.
  51. 51. Find out if our Intranet Solution is right for you and your organization.
  52. 52. Sign up for a free demo here!
  53. 53. www.emgage.com

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