I am a detail oriented Graphic Designer with strong background in, but not limited to, corporate branding and campaign development for companies in the health, science, and technology industries. Interested in all areas of design, I strive to maintain a versatile, yet unique and meaningful approach to any design challenge.

1. GRApHIC DeSIGNeR

2. SUMMARY:
I am a detail oriented Graphic Designer with strong background in, but not limited to,
corporate branding and campaign development for companies in the health, science,
and technology industries.
Interested in all areas of design, I strive to maintain a versatile, yet unique and meaningful
approach to any design challenge.
SpeCIALtIeS:
Brand Development, Identity and/or Logo Design, print Design, Information Design, packaging
Design, Brand Strategy
Additional Samples, Résumé and References available upon request.
kendalbdesign@yahoo.com Chicago, IL 208.949.3317

3. ACTIVE COMMUNITY WELLNESS
Identity Development and Brand Design Guidelines, 2009
Pantone 382 C Pantone 152 C
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R:193, G:215, B:47 R:243, G:143, B:29
ACTIVE
COMMUNITY
WELLNESS
Pantone 633 C Pantone Process Black C
C:100 M:0, Y:10, K:25 C:0, M:0, Y:0, K:60
R:0, G:138, B:176 R:128, G:130, B:132
Brand Development kendalbdesign@yahoo.com Chicago, IL 208.949.3317

4. ACTIVE COMMUNITY WELLNESS
Identity Development and Brand Guidelines, 2009
ACTIVE COMMUNITY WELLNESS ACTIVE COMMUNITY WELLNESS ACTIVE COMMUNITY WELLNESS
Brand Design Guidelines Brand Design Guidelines Brand Design Guidelines
TABLE Of INTRODUCTION 1 BRAND STORY Active Community Wellness is a non-profit group offering a variety of fitness CONfIGURATION There are two logo configurations that each serves its own purposes. The
logos shown below are the approved signature artwork of Active Community
CONTENTS OVERVIEW 2
programs and health education. We are a group of athletes, coaches, and certified
trainers, supported by healthcare professionals. Wellness. Do not recreate, alter, or misuse any of the elements in the signature
artwork. These two logos are very different in purpose and should be used
BRAND STORY 3-4 That means Active Community Wellness can provide all 3 components of a appropriately.
successful lifestyle change program:
CONfIGURATION 5 If it is unclear which logo to use on certain materials, please contact the
1 EDUCATION marketing representative at Active Community Wellness.
MINIMUM SIZE 6
- Seminars
The preferred logo should be used for corporate communications and clinical
CLEAR SPACE 7 - Workshops
purposes. This logo is the preferred logo and should be used whenever possible.
- One-on-One Coaching
COLOR 8
2 MOTIVATION/INspIrATION Preferred Logo
DON’T 9
- Group Activities
- Recognition
WRITING 10
- Regular team communication
- Pep talks Examples of where to use this logo include:
TYPOGRAPHY 11
Steve Blake PROMOTIONAL MEDIA 12
-
-
Tracking tools
Beautiful trails • Letterhead
President EXPERIENTIAL BRANDING 13-14 3 GrOUp sUppOrT
• PowerPoint template
• Clinical Posters
- Weekly training teams • Advertisements
LETTERHEAD, ENVELOPE, AND BUSINESS CARDS 15 - Healthy events • Sales Brochures
PO Box 7621 Phone: LABELS, AND fAX COVER SHEET 16
-
-
Target races
New friends
• Direct Mail
Boise, Idaho 83707 (208) 639-1434 ASSET DIRECTORY 17-21 Sometimes the need for a logo in a more vertical format may arise. We have
Here are a few ways you can get involved with Active Community provided a configuration only to be used when absolutely necessary.
SOURCE Of MATERIALS 22
Wellness right away:
www.ActiveCommunityWelness.org • Join one of our run/walk groups
• Invite us to speak at your organization, congregation or school
Alternative Logo
• Enlist your company to sponsor a health & wellness program
so, if you’ve made the decision to make healthy lifestyle changes, call the Active
Community Wellness office, and we’ll connect you with one of our coaches who can
help you customize a strategy and program to fit your needs.
Examples of where to use this logo include:
Together, we can make fitness fun.
• Banners
• Race Numbers
• Environmental Signage
• Promotional Items
4 5
www.ActiveCommunityWellness.org
ACTIVE COMMUNITY WELLNESS
Brand Design Guidelines
TYPOGRAPHY Typography must be used consistently to help convey our brand messages
and our distinctive appearance. Two typeface families are mandated for use in
all Active Community Wellness materials to ensure appropriate typographic
expression.
The typeface used throughout print materials is the Myriad family.
PO Box 7621
Boise, Idaho 83707 Myriad Roman abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
(208) 639-1434
Myriad Italic abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Myriad Bold abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Myriad Bold Italic abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Arial is used in e-media applications, such as PowerPoint presentations, Internet
applications, CD-ROMs, etc.
Arial abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Arial Bold abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
11
ACTIVE COMMUNITY WELLNESS
Brand Design Guidelines
Updated: 05.26.09
PO Box 7621, Boise ID 83707 | (208) 639-1434 | www.ActiveCommunityWellness.org
ACTIVE COMMUNITY WELLNESS
Brand Design Guidelines
Active Community Wellness
http://www.activecommunitywellness.org
ASSET DIRECTORY
Prepared by
Updated: 05.26.09
Stinson Brand Innovation
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Thank you for visiting
Active Community Wellness
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Please provide your e-mail below and
click “submit” to receive information about our program.
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Updated: 05.26.09 ACW09_Logo_RGB_K
Join Volunteer Donate
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208.123.4567 | PO Box 7621, Boise, ID 83707 | info@activecommunitywellness.org
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This document was developed in partnership with Stinson Brand Innovation, Inc.
3304 North Lincoln Avenue Chicago, IL 60657 | Phone: (773) 537-4600 | Fax: (773) 537-4605 | www.stinsonbrandinnovation.com 18
Brand Design Guidelines: Layout and Branded Examples kendalbdesign@yahoo.com Chicago, IL 208.949.3317

5. FUJIREBIO DIAGNOSTICS, INC.
AACC Booth / Event Branding, 2009
Booth Theme: Take the Right Path Challenge kendalbdesign@yahoo.com Chicago, IL 208.949.3317