How social media has changed the world of marketing.

1. Marketing Through
Social Media
Kenleigh Hollis

2. Marketing
• Marketing is the promotion of a product or person through a
company.
• The company does this for financial gain.
• Not only can a brand use marketing to promote their product, but it
can also diminish another brands product.

3. Social Media
• Social Media is a very broad spectrum. It ranges from Instagram to
Youtube to ads online.
• Social media is used for several different reasons. Some social
media sources are used for communication, dating, fun, or work.

4. Facebook
• Facebook has almost 3 billion monthly users.
• Facebook is known as the most popular and used social media
platforms.
• Facebook also has at least 3 million brands using their platform
to promote their products.
• This means that millions are exposed to these brands products on
the daily.

5. Why use Social Media?
As I mentioned in the last slide, millions of users see promotion for
brands on Facebook. Whether the user follows the brand on the
platform or not, the user will still see some marketing. This means
great exposure for any brand using the platform to promote. Social
media is the new worlds newspaper. Ads are now used on apps like
Facebook and Instagram.

6. The New World.
No longer are people waiting for their daily newspaper to get dropped
off for them to know what is going on in the world. Social media has
changed the game for almost everything. Politics? Check Facebook.
World News? You can find that on TMZ. Ads? Almost every single
social media platform has you covered.
My parents grew up with newspapers, and so did their parents. I grew
up with computers and Iphones. The world is unsure of what my
children and grandchildren will grow up with.

7. The different ways to market online.
• There are several different ways for a brand to use social media to
market their brand.
• Marketing online can be a simple Instagram post promoting a
product, a video on Youtube all about the product, or just a simple ad
that pops up on ones Instagram or Facebook.
• As a seventeen year old girl I would say Tik Tok, Instagram, and
Youtube are the most influential marketing social media sights.

8. Influencers
Influencers are people who get paid to promote products from
different brands. One becomes an influencer by gaining a following
then being paid to promote a brand. The more of a following these
influencers have, the more likely a brand is to team up with the
influencer to promote a product. These influencers get paid a certain
amount then more if they sell the product. Influencers tend to be on
social media platforms including Instagram, Facebook, Youtube, and
Pinterest.

9. Influencers
Influencers have changed the way brands market their products.
Millions of users that follow these influencers automatically are
exposed to these promotions just by seeing their content that they
would see anyway. This makes marketing extremely easy for brands
because all they have to do is approve the post then pay the
influencer. The influencer simply has to speak positively about these
products and their followers will do the rest. Followers of these
influencers are more likely to buy the product if their favorite
influencers are using them and speaking highly of them.

10. Marketing Through Social Media
In conclusion, marketing has never been so diverse. The world has
changed to an online marketing network. Different social media
platforms are the prime way for a brand to promote their products.
Whether the brand makes their own social media accounts, or uses
influencers to promote their products, the product is still getting a lot
of attention. Social Media is cheaper and easier, which only allows for
growth and success in brands.