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12 Rules of Twitter and Facebook and the difference between Facebook Profile and Business

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TwentyTwo Agency
TwentyTwo Agency

12 Rules of Twitter and Facebook and the difference between a Facebook Profile and Business

Business
1  sur  35
Social Media is about PEOPLE
Who am I? • Kennedy PR • Kenzia • Mother, Daughter, Partner • Passion for Marketing; live and breath it • London • Shoes and Clothes • Travel
What is the plan today? • What is Facebook and Twitter? • 12 Rules of Facebook and Twitter • Tea and Biscuits • 10 reasons why use a Facebook business page over a personal Page? • Questions
Powerful Facts • Kids are learning on iPad, not chalkboards • We don’t have a choice WHETHER we do social media, but HOW WELL we do it! • 93% of consumers trust peer recommendation, when only 14% trust advertising • 93% of marketers use social media for business • The ROI of Social Media is that your business will still exist in 5 years time!
What is Facebook and Twitter? • Word of Mouth on Steroids
Why Be On Social Media? • Your customers are on it • Your competitors are on it • Your industry is on it
12 Rules of Twitter & Facebook
1. Have a Killer Profile (Twitter) • Picture of you or your brand • Tell tweeters what you do • Show a side of your personality • Add something a little personal but not something no one should know • Never include politics or religion • Have fun • Do not copy other bios
Have a Killer Profile (Facebook) • You or brand as profile picture? • Banner Picture • Complete your information section • Products • Awards • SEO
2. Have a Killer Focus
3. First Impressions Count
4. Be Bold! Make The First Move
5. Shhhh!!
6. Reciprocate
7. Rave About What You Love
8. Always Be There
9. Build Business Relationships Take it Off-line
10. Be Positive and Happy
11. Do It Well or Don’t Do It At All Consistency is better than rare moments of greatness
12. Do Not Cross Post!!
Tea and Biscuits
10 Reasons why a Business Page is better than a Personal Page
1. Facebook Insights
2. Facebook Tabs
3. Profile Limited to 5,000 Friends
4. Recommendations
5. Facebook Advertising
6. Privacy Settings
7. Admin Roles
8. Facebook Scheduling
9. Connect to Facebook Places
10. Avoid Being Shut Down
What Can You Use Social Media For? • Networking • Brand awareness • Driving people to your website • Building relationships • Spying on competitors • Learning about your industry • Educating potential clients • Customer service • Recruiting staff
Questions?

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