A web search engine is a software system that is designed to search for information on the World Wide Web. Search engines are the indexed systems of millions of websites and their pages. Based on the keyword, the search results are generally presented to end users while searching for their keyword phrases.

1. Search Engine & SEO
Exploit Technology &
Invent New Ways
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2. Agenda
• What is a Search Engine?
• Examples of popular Search Engines
• Why is Search Engine marketing important?
• Steps to developing a good SEO strategy
• Basic tips for optimization
Kenovate
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for Early Adopters, Startups & SMEs
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3. What is a Search Engine?
A web search engine is a software system that is designed to search for
information on the World Wide Web. Search engines are the indexed systems of
millions of websites and their pages. Based on the keyword, the search results
are generally presented to end users while searching for their keyword phrases.
• Common Characteristics:
• Spider, Indexer, Database, Algorithm
• Find matching documents & web pages and display
them according to relevance
• Frequent updates to documents by search engins
and their algorithm to present best match
• “t i e to p odu e ette , o e ele a t esults
than competitors
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for Early Adopters, Startups & SMEs
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4. Popular Search Engines Examples
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5. How Do Search Engines Work?
•
Search engines write their spider & crawlers to search the web to find new documents
(web pages, docs, xls etc) by following hyperlinks from websites
•
Search engines indexes the text content in these documents by adding it to their
databases
•
Search engines keep updating these documents in their database by periodically
updating these content
•
When a user searches for some keyword or phrase, search engines search their own
databases to find related documents which are already indexed
•
Since there are thousands of documents for same keywords, search engines rank the
resulting documents using their mathematical algorithm depending on various factors
•
Based on the algorithm, the best ranked documents get listed in the search result
Kenovate
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for Early Adopters, Startups & SMEs
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6. Organic Results
Organic results a e gathe ed sea h e gi es’ e
a le s a d a ked a o di g to
relevance to the search terms. This relevance is calculated by criteria such as extent of
keyword match and number of sites linking to that website. It is much more valuable to
be listed highly in the organic results than in the PPC advertisements.
Kenovate
Web Application Development & Internet Marketing Services
for Early Adopters, Startups & SMEs
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7. Why is Search Engine Marketing
important?
•
85% of all traffic on the internet is referred by organic results from search
engines
•
90% of all use s do ’t go e o d 5 pages
•
Cost-effective advertising
•
Clear and measurable ROI
•
Operates under this assumption:
More (relevant) traffic + Good Conversions Rate =
More Sales/Leads
Kenovate
Web Application Development & Internet Marketing Services
for Early Adopters, Startups & SMEs
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8. G e t E l e c t r i f i e d & Re a d y to L e a d
Kenovate
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9. Search engines have become a core resource
for individuals looking for a business, product, or
service. This transition to online search has,
over the years, reduced the need for traditional
search methods, such as yellow pages and
newspapers.
Kenovate
Web Application Development & Internet Marketing Services
for Early Adopters, Startups & SMEs
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10. Search Engine Optimization
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11. What is Search Engine
Optimization?
• SEO = Search Engine Optimization
– Refe s to the p o ess of opti izi g ou e site fo sea h
engines in order to get your website ranked higher in the targeted
keywords or phrases
– Mainly divided in to two components: on-page and off-page
Kenovate
Web Application Development & Internet Marketing Services
for Early Adopters, Startups & SMEs
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12. Organic Results
Benefits of being listed in organic results:
• No ost ‐ orga i results are listed ased o the sear h e gi e’s easure of your
relevance and ualit , ot ou ad e tisi g dolla s, so ou do ’t pa a ta pe li k
• Get ore traffi ‐
advertisements
ost people li k the orga i sear h results, ot the paid
• Get isitors ith a higher edu atio ‐ resear h sho s those ho li k o orga i sear h
results more often have a higher level of education
• Lo ger lasti g ra k a d traffi ‐ sear h e gi es re ord your ra ki g history, helpi g you
rank highly in the future, and they only reevaluate your rank every few weeks or months,
allowing you to maintain your rank longer
Kenovate
Web Application Development & Internet Marketing Services
for Early Adopters, Startups & SMEs
www.kenovate.com

13. Marketing Tool of
Today’s Times
Kenovate
Web Application Development & Internet Marketing Services
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14. SEO Tips for Marketing
• On Page SEO – It’s e uall i po ta t to k o
how search engines see your website
• Off Page SEO – Who is referring / voting for
your website in records of search engines
Kenovate
Web Application Development & Internet Marketing Services
for Early Adopters, Startups & SMEs
www.kenovate.com

15. SEO Tips for Marketing
• Blog / PR – Bring in right audience & search
engines more frequently
• Lead Capture – Increase your conversion with
targeted counter forms
• Analysis - Tracking visitors, leads, and sales
against your schedule of marketing activities
shows you the effectiveness of each activity.
Kenovate
Web Application Development & Internet Marketing Services
for Early Adopters, Startups & SMEs
www.kenovate.com

16. A Good SEO strategy:
•
Research desirable keywords and search phrases
•
Identify search phrases to target (should be relevant to business/market, obtainable
and profitable)
•
Study competitor websites to understand how they are performing optimization
•
Opti ize e site’s HTML ode fo app op iate ke o d de sit , title tag opti izatio ,
internal linking structure, headings and subheadings, etc.
•
Good quality content for both search engines and actual website visitors
•
Implement a quality & themed link building campaign
•
Off-Page optimization with PR Distribution, Social Bookmarking, Blog / Forums etc
•
Constant monitoring of rankings for targeted search terms
Kenovate
Web Application Development & Internet Marketing Services
for Early Adopters, Startups & SMEs
www.kenovate.com

17. Experienced & Trusted
Kenovate Solutions is your partner to grow your venture to the next level. We help
you get more website visitors, convert more visitors to leads, turn more leads into
customers and analyze your traffic for more targeted benefits.
From strategy review and development to
hands-on implementation, we help you
achieve long-term growth.
www.kenovate.com
Kenovate
Web Application Development & Internet Marketing Services
for Early Adopters, Startups & SMEs
www.kenovate.com