This document discusses how Mazda is using adMarketplace to expand their search marketing reach beyond Google, Bing, and Yahoo. It finds that adMarketplace provided lower costs per key performance indicator and higher conversion rates compared to the major search engines. The case study highlights how adMarketplace partners with Kenshoo to provide advertisers transparent bidding and reporting across their search network.

1. | Kenshoo: Proprietary and Confidential
1
Partner Case Study
adMarketplace

2. | Kenshoo: Proprietary and Confidential
2
Performance Beyond the Major Search Engines
Andries de Villiers, SVP, adMarketplace
Steve Gibson, Associate Dir of Search, Garage Team Mazda

3. | Kenshoo: Proprietary and Confidential
3
PERFORMANCE BEYOND THE
MAJOR SEARCH ENGINES
How Mazda is dominating their competition with adMarketplace

4. | Kenshoo: Proprietary and Confidential
4
adMarketplace partners with Kenshoo
“Kenshoo has integrated adMarketplace as a search channel allowing mutual
clients to view adMarketplace conversion and cost data directly in the Kenshoo
platform. It passes brand conversion data to adMarketplace's Advertiser 3D
platform to help advertisers optimize campaigns across the adMarketplace
search network.
adMarketplace allows brand advertisers to expand their reach outside the
networks of Google, Bing and Yahoo, and to be found through up to 800 million
additional searches daily.”

5. | Kenshoo: Proprietary and Confidential
5
Overcome Diminishing Returns

6. | Kenshoo: Proprietary and Confidential
6
adMarketplace OffersTransparent,
Granular control withAdvertiser 3D
Bid on Keywords by Traffic Source
Bid by Device Type
Bid by Operating System

7. | Kenshoo: Proprietary and Confidential
7
Performance beyond the Major Search Engines
adMarketplace Cost Per KPI was 8.4% lower than Google Core Search, 71.2% lower than Google SPN, and
68.7% lower than Yahoo/Bing Network
adMarketplace Conversion Rate was 3.6% higher than Google Core Search, 37.4% higher than Google
SPN, and 25.5% higher than Yahoo/Bing Network

8. | Kenshoo: Proprietary and Confidential
8
Andries de Villiers, SVP, adMarketplace
andries@admarketplace.com
Steve Gibson, Associate Director of Search, Garage Team Mazda
steven.gibson@garageteammazda.com