Presentation from Director of Marketing Research at Kenshoo, Josh Dreller on Kenshoo's latest three screen research shared at Kenshoo's K8 Summit on September 9th, 2013.
6. | Kenshoo: Proprietary and Confidential
6
ADVERTISER PERCEPTIONS OF
THE THREE SCREEN WORLD
7. | Kenshoo: Proprietary and Confidential
7
Key Insights
Overall volume of searches are still largest on PC,
followed by mobile, then tablet. However, mobile search
volume of shopping terms is growing exponentially.
Terms used on mobile devices would suggest that
shoppers are actually in pre-shopping/awareness mode
even more so than purchase mode.
Transactions are more likely to happen on the PC as a
proportion of searches.
It's not PC versus mobile, but PC + Mobile.
8. | Kenshoo: Proprietary and Confidential
8
Key Insights
Form filling doesn't happen on mobile devices.
Product information searches are just high as product
prices searches on mobile.
Mobile searchers are more likely than PC searches to do
lower funnel activities – might not lead to an actual
purchase but might add to a cart, do pricing, etc.
Mobile ads that drive engagement are usually more
shopping related as opposed to conversion related.
9. | Kenshoo: Proprietary and Confidential
9
Kenshoo Client Survey
300+ advertiser and agency respondents
27 multiple choice questions
• About the respondent (industry, role, etc.)
• Consumer trends
• Marketing organization
~7-10 minutes to complete
August 2013