Kieron uses George Clooney to talk through how the IAB uses social media. This is being presented now at the #dellb2b social media huddle.

1. How to pull George Clooney – Guaranteed Kieron Matthews – Marketing Director #kieronm

2. How to pull George Clooney – Guaranteed Kieron Matthews – Marketing Director #kieronm

4. How do we get noticed?

5. What is at the heart of heart of the IAB’s social strategy?

6. We started with Twitter – November 2008

7. Invite them out

8. Give a little present every now and then

9. Maintain excellent dialogue

10. Don’t go to the cinema on a first date

11. Seize the moment

12. If you’ve had a good experience you’ll want to share it

13. Make the most of your common interests

14. Recruit for double dating

15. Keep a record of your date

16. Ok to visit some places, but not to hang out

17. Dress up for special occasions

18. After a while you might hang out with his friends

19. Now forget everything I’ve said

20. The truth is

21. And finally George

22. Thank you kieron@iabuk.net