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BY :
KESHAV SHARMA
KOMAL
ATTITUDE
“An attitude is mental state of readiness, learned and
organized through experience, exerting a specific influenc...
ABC MODEL OF ATTITUDE
Component Measured By Example
A Affect(Emotional/
feeling)
• Physiological
Indicators
• Verbal State...
THE ICEBERG
HOW MUCH DO YOU SEE OF AN ICEBERG?
THE ICEBERG
ONLY 10% OF ANY
ICEBERG IS VISIBLE.
THE REMAINING
90% IS BELOW SEA
LEVEL.
THE ICEBERG
SEA
LEVEL
10 %
90 %
VISIBLE
ABOVE SEA LEVEL
INVISIBLE
BELOW SEA
LEVEL
The Iceberg phenomena
is also applicable on
human beings …
SEA
LEVEL
KNOWLEDGE
&
SKILLS
ATTITUDE
UNKNOWN
TO OTHERS
KNOWN
TO OTHERS
SEA
LEVEL
BEHAVIOR
VALUES – STANDARDS – JUDGMENTS
ATTITUDE
MOTIVES – ETHICS - BELIEFS
KNOWN
TO OTHERS
UNKNOWN
TO OTHERS
In...
WHAT MAKES YOUR LIFE 100% ?
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 ...
TYPES OF ATTITUDE
HOW PERCEPTION
AFFECTS ATTITUDE
WHAT DO YOU SEE?
POSITIVE ATTITUDE NEGATIVE ATTITUDE
WHAT DO YOU SEE?
POSITIVE ATTITUDE NEGATIVE ATTITUDE
WHAT DO YOU SEE?
POSITIVE ATTITUDE NEGATIVE ATTITUDE
WHAT DO YOU SEE?
POSITIVE ATTITUDE NEGATIVE ATTITUDE
Attitude is everything
Attitude is everything
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Attitude is everything

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Attitude is everything

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Attitude is everything

  1. 1. BY : KESHAV SHARMA KOMAL
  2. 2. ATTITUDE “An attitude is mental state of readiness, learned and organized through experience, exerting a specific influence on person’s response to people, object and situations with which is related.” According to Bem, “Attitudes are likes and dislikes.”
  3. 3. ABC MODEL OF ATTITUDE Component Measured By Example A Affect(Emotional/ feeling) • Physiological Indicators • Verbal Statements I don’t like my boss. B Behavioral Intentions • Observed Behaviour • Verbal statements about intentions Transfer to other unit. C Cognition (opinion/thinking/ belief) • Attitude Scales • Verbal statement about beliefs I think my boss plays favourite at work.
  4. 4. THE ICEBERG HOW MUCH DO YOU SEE OF AN ICEBERG?
  5. 5. THE ICEBERG ONLY 10% OF ANY ICEBERG IS VISIBLE. THE REMAINING 90% IS BELOW SEA LEVEL.
  6. 6. THE ICEBERG SEA LEVEL 10 % 90 % VISIBLE ABOVE SEA LEVEL INVISIBLE BELOW SEA LEVEL
  7. 7. The Iceberg phenomena is also applicable on human beings …
  8. 8. SEA LEVEL KNOWLEDGE & SKILLS ATTITUDE UNKNOWN TO OTHERS KNOWN TO OTHERS
  9. 9. SEA LEVEL BEHAVIOR VALUES – STANDARDS – JUDGMENTS ATTITUDE MOTIVES – ETHICS - BELIEFS KNOWN TO OTHERS UNKNOWN TO OTHERS In other words,
  10. 10. WHAT MAKES YOUR LIFE 100% ? A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 A T T I T U D E 1 20 20 9 20 21 4 5 K N O W L E D G E 11 14 15 23 12 5 4 7 5 H A R D W O R K 8 1 18 4 23 15 18 11 S K I L L S 19 11 9 12 12 19 = = = = 82 96 98 100 Let each letter of the alphabetic has a value equals to it sequence of the alphabetical order:
  11. 11. TYPES OF ATTITUDE
  12. 12. HOW PERCEPTION AFFECTS ATTITUDE
  13. 13. WHAT DO YOU SEE?
  14. 14. POSITIVE ATTITUDE NEGATIVE ATTITUDE
  15. 15. WHAT DO YOU SEE?
  16. 16. POSITIVE ATTITUDE NEGATIVE ATTITUDE
  17. 17. WHAT DO YOU SEE?
  18. 18. POSITIVE ATTITUDE NEGATIVE ATTITUDE
  19. 19. WHAT DO YOU SEE?
  20. 20. POSITIVE ATTITUDE NEGATIVE ATTITUDE

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