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[a good idea] around, just
see what different people
think, get people talking
about it, argue with
people about it, get ideas
moving among that group
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different people together
to explore different
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Photo: whatcounts Steve Jobs, Apple
4. Design thinking is...
and more about different modes of thinking
abstract
Analysis Synthesis
What does it mean? What could we/ would we /should we do?
to know to make
Immersion Action
What is the landscape? How should we do it?
concrete
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10. Thinking and feeling
What is important to the customer?
What are his hopes, dreams, fears?
Seeing Hearing
What does the customer’s What influences
environment look like? the customer?
Pains Gains
What obstacles or challenges What does he hope to acheive,
does the customer have? and how might he measure success?