The disadvantages of promotional Leaflets While leaflets can be a successful way to promote their products and services for businesses and raise awareness of their establishments, they also have their disadvantages. As a business owner, you must decide if this is what your company is trying to achieve through this promotion. Other printed materials could be more appropriate and effective for small businesses.

1. The disadvantages of promotional Leaflets
While leaflets can be a successful way to promote their products and services for businesses and raise
awareness of their establishments, they also have their disadvantages. As a business owner, you must
decide if this is what your company is trying to achieve through this promotion. Other printed materials
could be more appropriate and effective for small businesses.
Limited scope: The number of people reached through the use of printed literature is limited. It just
depends on the amount of flyers that you can physically deliver or distribute through the mail. As a busy
small business owner, this can be a tedious task with added unwanted costs. Other means of promotion
offer easier solutions to promote wider audiences. These include newspapers, magazines, Internet and
radio. Compare delivering 1,000 leaflets to have a newspaper and instantly be potentially seen by tens
of thousands of readers daily.
The risk of obsolescence: Business owners often ask for large quantities of leaflets because the larger
the order, the lower the cost per print leaflets. Large print orders of over 1,000 leaflets are often more
than you may need a small business. Another issue that is true in business is that things certainly
changed, since the prices of products or services and the types of services offered, contact information
up and sometimes the target audiences. You must distribute all flyers before significant changes within
the company that may invalidate the current information are made. Having to drop thousands of leaflets
is a big waste of money and paper.
Process involved: You’re looking to advertise your small business quickly, a brochure probably not the
most efficient method of promotion. It includes over creating a booklet print ads, business cards, flyers,
door hangers and posters, which are more concise with your messages. You must decide for leaflet
writing, compiling photographs, have a design, print and distribute leaflet. This all takes time if you want
your leaflets to look and read professional. This means working with a company to design and
promotion or pay separately for the services of a photographer, a graphic artist and print. In the end,
this often ends up being a long and expensive than you want to make the owners of small businesses
process.

2. Excessive text: The typical brochure is folded letter size in three panels. While the photos and graphics
are part of the design, the text is the major component. On the one hand, some small business owners
find it difficult to achieve enough text to fill the space available. On the other hand those who are
betting that their leaflets are actually read and not discarded with the junk mail. Leaflets simply contain
too much information for many people processed within their increasingly busy lives. You must capture
the attention of these people while on the road. A witty or catchy billboard radio advertising are easily
incorporated by potential customers the way to work or while doing errands, for example.
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