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Introduction to Social Entrepreneurship

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Introduction to Social Entrepreneurship

  1. 1. SOCIAL ENTREPRENEURSHIPAn Introductory Workshop
  2. 2.  What challenge do you want to badly solve?
  3. 3. DIMENSIONS OF SOCIALENTREPRENEURSHIP
  4. 4. SOCIAL ENTREPRENEURSHIP Social enterprise involves a financially sustainable earned-income activity that addresses a social problem. Why financially sustainable? Sustain the social impact Reduce donor dependence and everything negative about that (unpredictability) Social enterprises are not ordinary business enterprises.
  5. 5. WHAT MAKES SOCIAL ENTERPRISESDIFFERENT FROM BUSINESS ENTERPRISES?
  6. 6. MULTIPLE BOTTOM LINES
  7. 7. FIVE LIFE FORCES OF A SOCIAL ENTERPRISE
  8. 8. SOCIAL ENTERPRISE MODEL
  9. 9. SOCIAL ENTERPRISE MODEL
  10. 10. Impact• What is the desired future reality of the enterprise?
  11. 11. STRATEGIC PLANNING PROCESS (MORATO,2002)
  12. 12. STRATEGIC RESOURCE MANAGEMENT (MORATO,2002)
  13. 13. POINTS TO PONDER The profit of social enterprises is its level of social impact. Good business now is all about being in the business of doing good.
  14. 14.  What do you see happening in your community in the future?
  15. 15. Opportunity• What will be the specific product/ service?
  16. 16. COMMUNITY ASSETS Labor – human resource, skills of community members Natural resource – land, water, environment Social asset – “bayanihan”, “damayan” Build – infrastructure, road, village hall Service – public agencies/services, day care, health and education units Capital Economic assets
  17. 17. COMMUNITY ASSETS Asset Mapping Collecting an inventory of all the good things about your community Ranking the most valued aspects of your community What community assets are useful for your social enterprise? How will the community assets be preserved?
  18. 18. RECOGNIZING OPPORTUNITIES
  19. 19. RECOGNIZING OPPORTUNITIES Four Characteristics of Opportunity It is attractive to customers. It will work in your business environment. It can be executed in the window of opportunity that exists. You have resources and skills to create the business, or you know someone who does or who might want to work with you.
  20. 20. PRODUCT DEVELOPMENT
  21. 21.  What is your big idea? What do you specifically offer?
  22. 22. Model• How will the business earn?
  23. 23. “Bright lights cast dark shadows when shonefrom only one direction.”
  24. 24. SYSTEMS THINKING A way of understanding reality that emphasizes the relationships among a system’s parts, rather than the parts themselves Can help you design smart, enduring solutions to problems Gives a more accurate picture of reality to work with the system’s natural forces to achieve the desired results
  25. 25. STAKEHOLDER ANALYSIS Definition of a Stakeholder (Oxford, 2010) A person with an interest or concern in something, especially a business Denoting a type of organization or system in which all the members or participants are seen as having an interest in its success
  26. 26. STAKEHOLDERS ANALYSIS Stakeholders in a Social Enterprise Primary Stakeholder (Marginalized Sector) Customers and Consumers Employees of Social Enterprise Investors in the Social Enterprise Suppliers Community Members Government or the Public Sector
  27. 27. STAKEHOLDER ANALYSIS Primary Stakeholder A sector, community or group usually involving the marginalized sectors of the society who may or may not own/control the enterprise (Dacanay, 2004) Stockholders Individuals. Families, clans who own capital and invest such in business (Dacanay, 2004)
  28. 28. STAKEHOLDER ANALYSIS Customers and Consumers (Oxford, 2010) Customers are persons or organizations who pay for the product or service Consumer are persons or organizations who use the product or service of the social enterprise
  29. 29. STAKEHOLDER ANALYSIS
  30. 30. VALUE CHAIN
  31. 31. SUPPLY CHAIN
  32. 32. INDICATORS OF A GOOD BUSINESS MODEL
  33. 33. FOUR PRACTICES OF INNOVATIVEORGANIZATIONS (BORNSTEIN, 2007) Institutionalize Listening Pay attention to the Exceptional Design Real Solutions for Real People Focus on the Human Qualities
  34. 34.  How will your business earn?
  35. 35. Market• Who is the target customer of the product/service?
  36. 36. WHAT MAKES YOU UNIQUE?
  37. 37. MARKETING MIX
  38. 38. MARKETING MIX
  39. 39.  What is your target market?
  40. 40. SOCIAL ENTERPRISE MODEL
  41. 41. SIX QUALITIES OF SUCCESSFUL SOCIAL ENTREPRENEURS(BORNSTEIN, 2007) Willingness to Self-Correct Willingness to Share Credit Willingness to Break Free of Established Structures Willingness to Cross Disciplinary Boundaries Willingness to Work Quietly Strong Ethical Impetus
  42. 42. THANK YOU.kevindelac@gmail.com

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