1) Internal linking can improve PageRank and CheiRank scores by strategically linking pages within a site and between different sites. 2) There are benefits to both centralized and decentralized internal linking structures, depending on the type of website. 3) When optimizing internal linking, companies should consider the balance and focus of PageRank and CheiRank based on their business goals and site architecture.
20. Page A Page B
Page C
Page D
Site A
Page A Page B
Page C
Page D
Site B
PageRank
21. Page A Page B
Page C
Page D
Site A
Page A Page B
Page C
Page D
Site B
PageRank
CheiRank
22. Page A Page B
Page C
Page D
Page A Page B
Page C
Page D
Site A Site B
PR = 0.2
CR = 0.6
PR = 0.4
CR = 0.4
PR = 0.7
CR = 0.1
PR = 0.8
CR = 0.1
PageRank
CheiRank
23. Page A Page B
Page C
Page D
Site A
PR = 0.2
CR = 0.6
PR = 0.4
CR = 0.4
PR = 0.7
CR = 0.1
PR = 0.8
CR = 0.1
Page A Page B
Page C
Page D
Site B