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Deliverability ebook.pdf

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Table of contents
What is email deliverability?

Why should you care about email deliverability?

What’s the best way to e...
What is email deliverability?
Your email deliverability = the key element that decides if your emails will be read
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Deliverability ebook.pdf

  1. 1. inbox Inbox trash Spam 89caret-up Deliverability Score lemwarm© lemwarm on HowtolandyouremailsintotheInbox
  2. 2. Table of contents What is email deliverability? Why should you care about email deliverability? What’s the best way to ensure a high deliverability score? The key to using a warm-up and deliverability booster like lemwarm
 The ultimate deliverability checklist Email reputation audit Technical configuration Email domain warm-up Email list quality and hygiene Send high-quality cold emails Maintain a good reputation
  3. 3. What is email deliverability? Your email deliverability = the key element that decides if your emails will be read by the person you’re reaching out to or land in spam. In this eBook, you’ll find out how to land your emails in the inbox and avoid all deliverability issues that people sending emails out have. Email deliverability is the ability to deliver emails right into your target’s primary inbox. It is often discussed in terms of delivery rate, which is a big misconception. Both metrics are important to consider, but they are not the same. Email delivery refers to whether or not your emails were received by the servers of your audience’s inbox providers, i.e. if your audience gets your emails. An email counts as delivered if it did not bounce Delivery rate = Number of emails sent - Number of bounces Number of emails sent Email deliverability tells you where your emails land if your audience gets them - in the spam or inbox folder. When tracking your deliverability and email delivery rate, keep in mind that: a good delivery rate ≠ your emails land in the inbox Inbox providers might have received your emails but decided to land them in the spam folder. high delivery rate + low deliverability rate = poor campaign performance Even if your emails are delivered, the delivery rate doesn’t tell you where your email landed, which means you don’t know if your audience got them.
  4. 4. Why should you care about email deliverability? Most people think that the success of their outreach is determined by: how well they target their audience the content of their email or how well they pick their icebreakers All these are important elements that can help you get more email replies, but your email deliverability is the #1 element that will make the difference when reaching out to your audience via email. Low deliverability No emails in the prospect’s inbox = No opens = No replies = No relationships built = No growth opportunities High deliverability Emails landing in the prospect’s inbox = More opens = More replies = More relationships built = More growth opportunities Keeping your lemwarm ON and being aware of your deliverability score before - during - after sending emails allows you to spot and prevent any deliverability issues that send your emails in the spam folder, where they are neither seen nor trusted by your prospects/subscribers. How do you know that you have an issue with deliverability? Less than 50% open rate = high chances to have your emails land in spam (just keep in mind that open rates metrics are not totally reliable - it depends on your industry + other factors)
 Monitor lemwarm reports to track your deliverability score
  5. 5. What’s the best way to ensure 
 a high deliverability score? If you want to have a high deliverability score and avoid landing in the spam folder, you should: 1. Warm-up your email Warm-up is the process of gradually increasing the number of emails sent from your account to boost your email engagement, reputation, and deliverability. 

 Think about the warm-up as a protection tool for your emails. The warm-up process: ensures you stop landing in the spam folder teaches email providers that your emails shouldn’t initially end up in spam helps you match ‘human-like behavior’ which is a good sign for your email provider 2. Use a deliverability booster Warming up your email address helps you avoid deliverability issues but won’t keep you away from the spam folder forever. If you send cold emails, newsletters, or any type of email with the goal of generating growth opportunities, what makes a real difference, is the deliverability booster process. The deliverability booster: boosts your email reputation makes your emails land directly to the primary inbox helps you reach a higher deliverability score in the long-run Sending a lot of emails manually to a fixed schedule to warm up your email address can be a pain as it’s too time consuming. That’s where lemwarm can make your life easier. The tool automates the warm- up process and gives you a personalized booster strategy based on your email goals and audience.
  6. 6. The key to using a warm-up and
 deliverability booster like lemwarm Using the right tool can help you avoid all deliverability issues and always land your emails in the inbox folder. After months of tests with 20K+ users, lemwarm offers you the right deliverability strategy based on your goals and email characteristics, which makes it the most complete warm-up and deliverability tool on the market. The key is to keep lemwarm ON before - during - after sending campaigns. 1. Smart ramp-up + warm-up Based on your email domain’s age, you’ll get the right strategy to boost your deliverability. lemwarm will gradually increase the number of emails sent until the perfect delivery is achieved. This is the first step you need to build a solid deliverability foundation. 2. Smart Content Loved you ressources - lemwarm Inbox Jeff Lurie to Matt Fri, May 14, 15:24 PM Hey Matt, Congrats on the launch of your eBook! My team and I are big fans of your growth strategies.

 We’d love to help with your mission to hire new top talents for your team, so we’ve made this video for sharing out ideas on how you can find you next A players. Btw, I’m Greg, cofounder at TopHire and we’re working with folks like Ahrefs, Mailchimp. We would love to help you and your team as well! 

 Interested? Shoot me an email!

 Greg lemwarm sends automated & ultra- personalized emails from your inbox based on the cluster you are assigned to. This increases your email sending reputation and helps you reach & maintain a high deliverability score.
  7. 7. The key to using a warm-up and
 deliverability booster like lemwarm 3. Smart cluster lemwarm automatically assigns you to a specific cluster of lemwarm emails according to your industry, audience, and email goals. Email providers will check out the content you’re sending and evaluate it. The more the emails are related to your business, the higher your deliverability score will be. 4. Detailed deliverability reports + tips Within your Dashboard interface, you’ll have access to your deliverability score and tips on how to improve it. All these reports will keep you aware if your emails are successfully reaching your audience and the steps you can take to improve your deliverability.
  8. 8. The Ultimate Email Deliverability Checklist Based on everything we’ve covered so far, use this email deliverability checklist to ensure you’ve got all bases covered! Email Reputation Audit Check if you’ve been blacklisted A blacklist is a list of email senders that are assumed to be sending spam. Possible reason: too many spam complaints You can check this or . [here] [here] Check your IP Reputation Your IP reputation shows how trustworthy your IP address is. Possible reason: High bounce rate You can check this . [here] Check email metrics and engagement rates If your email metrics are below average, it could be a deliverability issue. Messages Sent Opened Clicked Replied  Step 1 301 15% (44) 0% (0) 0% (0) Messages Sent Opened Clicked Replied  Step 1 41 58% (24) 12% (3) 20% (5)  Step 1 36 54% (19) 05% (1) 10% (2) Try to keep your open rate above 50% Aim for reply rate thats at least 5% If your open rate is lower than 50% and reply rate is lower than 5%, you might have one of the following issues: Incorrect technical setup Wrong targeting Emails aren’t personalized enough
  9. 9. The Ultimate Email Deliverability Checklist Technical Setup: Authenticate your email address Authenticating your email address answers the questions that email service providers ask when deciding if your email is safe. SPF: Are you who you say who you are? SPF stands for Sender Policy Framework. This guarantees that your emails have been sent from your domain. This can be set up with your Domain host (GoDaddy, Squarespace etc). DKIM: Was the content of your email altered in transit? DKIM stands for Domain Keys Identified Mail. This guarantees that your emails are not changed after they are sent. This can be set up directly with your email provider (Gmail, Microsoft Outlook etc). DMARC: Are you sending messages people want to read? DMARC stands for Domain-based Message Authentication, Reporting & Conformance. This helps protect your domain from attacks, phishing emails, etc. This can be set up with your Domain host (GoDaddy, Squarespace etc). MX Record: Helps providers know what servers accept emails for your domain. Without it, you won’t be able to receive emails. Custom Tracking Domain: Allows you to track open and click rates in your emails safely. Youcanfindadetailedexplanationonhowtosettheseuphere: [SPF, DKIM, DMARC] [Set up your MX Records] [Set up Custom Tracking Domain]
  10. 10. The Ultimate Email Deliverability Checklist No fake images Enter valid information Invalid or no information at all Set up your profile completely: don’t use any fake details or photos. Email domain warm-up To avoid spam filters on a regular basis, you need to keep your email domain reputation high. You should use a deliverability booster for this. Use a warm-up and deliverability booster like to get your emails directly into the audience’s inbox. lemwarm
  11. 11. The Ultimate Email Deliverability Checklist Email list quality and hygiene Having invalid email addresses in your list comes at a high cost for your reputation and deliverability. Luckily, it's easy to ensure this doesn't happen to you. Keep your bounce rate under 5% 23% 15 BOUNCED 3% 3 BOUNCED Don't buy email lists where addresses are not verified No email validation 99% of emails verified
  12. 12. The Ultimate Email Deliverability Checklist Always send campaigns to business addresses of individuals. contact@johnconsulting.com john.johnson@johnconsulting.com Follow the format - name@domain(dot)com Some other best practices to remember: Add only qualified leads who are expecting to hear from you/you are sure can benefit from what you have to say Clean your mailing list once every few weeks based on its size and evolution. Cleaning means removing disqualified, inactive, unverified leads. Don’t continue sending emails to people who unsubscribe If you have an existing email list, you can use the following tools to verify the quality: 

 Validate emails with Validate emails with Bouncer Debounce
  13. 13. The Ultimate Email Deliverability Checklist Send high-quality emails Email providers check if your audience is engaging with the emails you send. The only way to facilitate engagement and get replies is to focus your email content on your audience and their needs. In other words, make your emails unique and well-structured. Don't use complex HTML Simply use lemlist’s variables to write your cold email Don't use fancy signatures Keep it simple and focus on things that can build trust
  14. 14. The Ultimate Email Deliverability Checklist Don't use spam trigger words SPAM WORD Congratulations 100% Free Viagra : Win - click no Human growth hormon LIMITED TIME! 7. Act now 8. Call Now 9. You’re a winner 10. Not spam 11. Urgent 12. No credit check Don't use ALL CAPS IN YOUR SUBJECT LINE 130 Opened 76% 0% 0 Opened WIN THIS FREE EBOOK Inbox Let’s meet at Inbox Always personalize cold emails. Look at all the variables that you can personalise for every prospect Personalization is more than just using prospect’s first name
  15. 15. The Ultimate Email Deliverability Checklist Use liquid syntax for ultra-personalization For example, when you want to automatically change intro lines for different audience verticals. Here is a video tutorial on how to do that!
 Introducing the Liquid Syntax
  16. 16. The Ultimate Email Deliverability Checklist Use spin syntax if your lists are bigger than 300 people For example, here you have 4 different intro lines and they will spin in random order. Here is a video tutorial on how to do that!
 Introducing the Spin Syntax
  17. 17. The Ultimate Email Deliverability Checklist Always A/B test in order to know what works best for you. Testing subject lines Some other best practices to remember: Aim to provide value for free in the first email Boost engagement by adding relevant CTAs Keep a healthy image to text ratio Don’t use clickbait in the subject line Keep rotating email templates and formats
  18. 18. The Ultimate Email Deliverability Checklist Maintain a good reputation Avoiding spam filters comes down to ensuring your email reputation stays intact by following the guidelines email providers have provided you with. Send a reasonable volume of emails Do not go over the limit of your email provider. Ideally, keep the number of emails sent between 50 and 200 per sender per day. If you need to deliver more emails, it's best to use multiple senders. Max number of Buddies-to-Be to reach Max number of Buddies-to-Be to reach 1000 150 Keep a good sent to received ratio From email sent to email received. It should be at least 4:1, i.e. if you send 100 emails in a day, aim to receive at least 25 replies.
  19. 19. The Ultimate Email Deliverability Checklist Increase the volume of emails sent gradually If you didn't send any emails, but then all of a sudden you start blasting 500 emails every day, you're gonna run into trouble. Try to establish a process with consistent daily volumes. When you need to increase it, go step by step. Pace your sending speed Never send all emails at the same time - use a system allowing you to spread them throughout the day. Sending all emails at once. Sending emails every 1.5 minutes.
  20. 20. The Ultimate Email Deliverability Checklist Always put an opt-out link lemwarm = deliverability booster Make sure to set up the email warm-up feature within lemlist. It will help you keep a higher ratio from email sent to email received. Monitor the following key metrics Open rate needs to be higher than 50% Reply rate should be higher than 8% Bounce rate needs to be lower than 5% Unsubscribe rate needs to be lower than 5%
  21. 21. The most common deliverability questions How do I know where my emails are landing? Tracking email metrics and engagement rates on your email campaigns can give you an idea of where your emails are landing. Using a deliverability booster like lemwarm can also alert you if emails are landing in spam. How do I stop landing in spam? If your emails are landing in spam, stop sending emails for now let your deliverability booster ON monitor your score on lemwarm and fix anything if needed Once you have made the changes needed and your deliverability score has improved, slowly restart sending emails. How do I scale my outreach while keeping good deliverability? Before sending emails: ensure correct technical setup warm-up every email address add each email address to your deliverability booster Does my email provider (google, microsoft etc) affect deliverability? No. How to get out of a blacklist? In case you have been blacklisted, prove you are not a spammer by taking all necessary steps to keep deliverability high. Most blacklist providers have a system to be removed from their lists. The best way is to get in touch with them and follow the steps they tell you.
  22. 22. The most common deliverability questions Do images & signatures impact deliverability? They can impact deliverability but as long as all other steps are done properly, the impact will be very small. How do I know if my deliverability has improved? Your deliverability score has improved on lemwarm. Your email metrics are doing better. Does unsubscribe rate affect deliverability? Yes, a very high unsubscribe rate can affect deliverability. The best way to avoid this is to target the correct audience and aim to provide value for free. But, always add an unsubscribe option to your emails. This reduces chances of spam complaints, which are much worse for deliverability. Do email attachments trigger spam filters? Not always, but sending large attachments in bulk can trigger spam filters. A better way to share documents or files is through a sharing link in the email. What deliverability mistakes should I avoid? Some common mistakes are Not keeping your deliverability booster ON Not warming-up your email domain before sending emails Not adding an ‘unsubscribe’ button Not personalising your emails Valuing open rates more than engagement Not completing the technical setup ... make sure to use the checklist on the next page to keep your deliverability high!
  23. 23. What’s next? check Start an account on lemwarm if you send any type of emails check Check your deliverability health score check Monitor your deliverability stats before - during - after sending campaigns plus keep lemwarm ON and reach a high deliverability score Check your deliverability now
  24. 24. YOUTUBE linkedin HUNGRYFORMORE? Deliverability might be a complex topic, but we're here to help and give you all the answers! Youcanjointhelemlistfamilycommunityandgetmoretipsonhowtoalwayslandyour emailsintheprimaryinboxandgeneratemoregrowthopportunities! PLAY Getdeliverabilitytipsandavoidspam PLAY Getdeliverabilitytipsandavoidspam

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