1.
#cyclingindustries2030

2.
Disclaimer
This presentation was given by the named presenter at the event “Cycling
Industries 2030 – taking the lead in new mobility” on 22nd May 2019 in
Brussels.
Please respect our partners and supporters who have given their
contribution to the event freely in order to promote the aims of Cycling
Industries Europe.
The content of the presentation is the opinion and intellectual property of
the presenter, and not of CIE.
The presenters have allowed CIE to share the presentations with event
attendees. Use of the material for commercial purposes and the re-use of
images and data contained within these slides can only be with the express
permission of the contributor who is named in the presentation.

3.
Sebastian Schlebusch
nextbike, Director of International Business Development
#cyclingindustries2030

4.
Bike Sharing Systems
in a connected world
Sebastian Schlebusch
Director International Business Development
nextbike GmbH

5.
5
Bike Sharing impact in Europe
• 550+ European cities1
• +/-250,000 bikes (12/2018)2
• >500.000.000 km ridden3
• Will grow at an CAGR of 20% p.a.4
1 Russell Meddin – www.bikesharingmap.com
2 Berg Insights (12/2018) – The Bike and Scooter Sharing Telematics Market, plus own research
3 Own estimations based on nextbike & selected other operator´s system data
4 Roland Berger (08/2018) – Bike Sharing 5.0 © Santander UK

6.
6
Bike Sharing normalizes cycling
• Subscription targets of 5-10% of city population
• 44% of UK bike share users did not have access to a bike1
• Up to 9 x more passenger km with shared e-bikes2
1 https://como.org.uk/wp-content/uploads/2018/09/CoMoUK-Bike-Share-Survey-2018-WEB.pdf
2 Uber | Jump San Francisco Data © Linternaute.com

7.
7
Bike Sharing makes cycling and cyclists visible
• Rich data on trip characteristics and usage patterns
• Heavy engagement with users and community
© nextbike

8.
8
Bike Sharing links cycling to public transport
• MVG-Rad Munich - fully embedded product within the MVG mobility
portfolio
• Access to and payment of West Midlands’ new Cycle Hire scheme
through TfWM´s Swift card
• Embedding Berlin´s DeezerNextbike system into BVG’s Jelbi platform
© Smartcitiesworld.net

9.
9
Challenges
“Bike sharing operators will have to proactively shape the mobility
market to stay competitive”1
1 Roland Berger (08/2018) – Bike Sharing 5.0 © Ajuntament de Barcelona

10.
10 © Smartcitiesworld.net
Megatrend Mobility-as-a-Service
• Hundreds of local, regional & national initiatives
• Implementation of successful MaaS Ecosystems require collaboration

11.
11
Megatrend automous vehicles
© Smartcitiesworld.net
• Automotive OEMs’ vision to remove all frustration from driving
• Cycling doesn´t usually appear in these visions

12.
12
Chances
• Recognition of public benefits of active travel
• New technologies and operating concepts to match supply and
demand
• Upgrading fleets with E-Bikes

13.
13
My vision for CIE´s bike sharing activities
Accelerating Growth of the Bike Sharing Industry through collaboration

14.
14
Sebastian Schlebusch
+49 1590 4053228
schlebusch@nextbike.com
nextbike GmbH
www.nextbike.net
Thank you for
your attention
“The success of the bicycle, with all the innovation
from our sector in terms of components, drive
technology and data remains in the simplicity,
affordability and low resource requirements of our
product.”