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What have you done for me lately pr kevin petschow_depaulu_052317

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What have you done for me lately pr kevin petschow_depaulu_052317

  1. 1. What Have You Done For Me Lately, PR? Kevin Petschow, Senior Director of Global Public Relations Twitter: @KevinPetschow @DePaulU Hashtag: #PRAD255 LinkedIn: www.linkedin.com/in/kevinpetschow Instagram: www.Instagram.com/kevinpetschow Facebook: www.facebook.com/kevinpetschow PRAD 255, Section 901 | May 23, 2017
  2. 2. Our Talk 1. Introduction 2. What We Have in Common 3. Alternate Pathways 4. Today 5. Stepping Stones 6. Corporate PR 7. Typical Day in PR 8. 10 Tips for Success 9. Points to Ponder 10.Q&A Copyright 2017 Kevin Petschow / All Rights Reserved
  3. 3. About Kevin Petschow Copyright 2017 Kevin Petschow / All Rights Reserved
  4. 4. What We Have in Common Copyright 2017 Kevin Petschow / All Rights Reserved
  5. 5. Same Area of Study; Different Career Pathways Copyright 2017 Kevin Petschow / All Rights Reserved
  6. 6. Today Global Public Relations, Analyst Relations & Social Media Corporate Communications Telecommunications, Information Technology & Internet of Things Copyright 2017 Kevin Petschow / All Rights Reserved
  7. 7. How Did I Get Here? Copyright 2017 Kevin Petschow / All Rights Reserved
  8. 8. The Wonder Years (Kevin) High School Dreamer High School Reality Copyright 2017 Kevin Petschow / All Rights Reserved
  9. 9. The Wonder Years (Kevin) College Dreamer College Reality Copyright 2017 Kevin Petschow / All Rights Reserved
  10. 10. Stepping Stones (Kevin) PR “Oscars:” Telecom (3Com & Cisco) Current Job: Aeris (Sr. Dir. Global PR) 2nd Job: PR & Fundraising (Lake Forest Academy) 1st Job: PR & Fundraising (ATΩ HQ LeaderShape) 3rd Job: Corporate Comms (GTE) Major Mass Comms Minor: PR Fraternity (PRO, ARO, Athletics Chair) Campus Jobs (SoC, Vidette, WZND, Rec Ctr.) Jobs: SVP-Telecom & Tech Practices (PR Agencies) Copyright 2017 Kevin Petschow / All Rights Reserved
  11. 11. Working in Corporate PR • Act like a business pro and be a comms pro. • Forcing-function to communicate an organization’s point of view. • Protector of a brand, name and reputation • Think global and act local mindset in a dynamic, ever-changing, fast-paced environment. • Solution solver that requires being calm, cool and collected. • Work for companies and industries of all shapes and sizes. B2B and B2C. Copyright 2017 Kevin Petschow / All Rights Reserved
  12. 12. What a typical day in PR is like • Media monitoring and analysis of your company, competitors, industry and worldwide issues impacting them. • Posting content on social media channels. • Email interaction with others • Writing, writing and more writing. • Outreach to journalists, bloggers industry analysts and influencers. Investors too. • Managing your supervisors’ and senior leadership team’s expectations. • Meetings, meeting and more meetings. Copyright 2017 Kevin Petschow / All Rights Reserved
  13. 13. Tomorrow Copyright 2017 Kevin Petschow / All Rights Reserved
  14. 14. 10 Tips for Success 1. Set Goals 2. Get Involved; Be Active 3. Build & Sustain Relationships 4. Be a Leader 5. Do Your Best & Impress Copyright 2017 Kevin Petschow / All Rights Reserved
  15. 15. 10 Tips for Success 6. Do Work That You Enjoy 7. Seek Mentors; Coaches 8. Volunteer; Give Back 9. Keep Learning; Growing 10. Celebrate Success Copyright 2017 Kevin Petschow / All Rights Reserved
  16. 16. Points to Ponder Either write something worth reading or do something worth writing about. - Benjamin Franklin Copyright 2017 Kevin Petschow / All Rights Reserved
  17. 17. Points to Ponder People should use their talent. If you’re in public relations you can offer PR help to a charity. These organizations are always looking for people to volunteer or raise money. We can all do that. - Will Schwalbe Copyright 2017 Kevin Petschow / All Rights Reserved
  18. 18. Points to Ponder People do not buy goods and services. They buy relations, stories and magic. - Seth Godin Copyright 2017 Kevin Petschow / All Rights Reserved
  19. 19. Points to Ponder I've failed over and over again in my life and that is why I succeed. - Michael Jordan Copyright 2017 Kevin Petschow / All Rights Reserved
  20. 20. Points to Ponder Public relations professionals have the skills and competencies that today’s organizations and businesses want and need. Go forth and do great things! - Kevin Copyright 2017 Kevin Petschow / All Rights Reserved
  21. 21. Enjoy the Journey! Copyright 2017 Kevin Petschow / All Rights Reserved
  22. 22. Questions? Copyright 2017 Kevin Petschow / All Rights Reserved
  23. 23. What Have You Done For Me Lately, PR? Kevin Petschow, Senior Director of Global Public Relations Twitter: @KevinPetschow @DePaulU Hashtag: #PRAD255 LinkedIn: www.linkedin.com/in/kevinpetschow Instagram: www.Instagram.com/kevinpetschow Facebook: www.facebook.com/kevinpetschow Thank you | Go DePaul. Go PRAD 255.

Notes de l'éditeur

  • Will Schwalbe is an author, entrepreneur and journalist based in New York City. His first book, SEND: Why People Email So Badly and How to Do it Better.

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