Project and Portfolio 1

1. PERSONAL BRAND EXPLORATION
Kevin Ramos
Project & Portfolio I: Week 3
May 24, 2020

2. My name is Kevin, but I like being called Kev. I
value honesty, friendships, loyalty and being
genuine. I grew up in Puerto Rico in a small
town close to the bay. The people there were
always very friendly and almost everyone knew
everyone’s name. During my time there I worked
at my 2 first jobs which was both Walgreens and
McDonald's. As time kept going, I got offered a
management job at McDonald’s and on the
side, I would go to school for Music
Performance. I’ve loved music since I can
remember, and I’ve always wanted to be part of
a band and travel to different parts of the world
sharing the magic of it.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing Manager
• Business Manager
• Music Analyst
Entertainment Archetype - To create an
amazing experience that will lighten up your
senses and pull others to enjoy life by making
memorable experiences through concerts
where we can all have a good time.
Music Analyst for Professional Record Labels

4. • DEMOGRAPHICS: 18-30 Most
are Males taking 2 to 1 over
females. College students, travelers
and located around US.
• PSYCHOGRAPHICS: Enjoys
time with friends and family.
Likes to go out at night. Have
family of 3-4 people. Regularly
goes to events.
• IDEAL AUDIENCE
MEMBERS: Lucy Thompson
(Merketing Analyst, Entrepreneur),
Ryley Coleman (Analyst), Lexi
Stoloff (Incoming Analyst)
Recruiting Apple Music, FB Strategic Planning and
Operations Analyst and Music Generalist
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
•Land and entry level job as a Music Analyst for Apple
Music
‣Have at least 50+ Connections on LinkedIn
Mid Term: (2028)
•Create Own Record Label Company that also does
concert and event booking.
‣Have multiple successful social media sites, have
more than 200+ on LinkedIn.
Long Term: (2042)
•Expand on my company to the point that it's all over
the world and have multiple branches.
‣Have own community website and have as many
valuable connections that can get my visions and
job done.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Social Media Marketing 60%
Microsoft Office 65%
Time Management 70%
Public Speaking 75%
SOFTHARD
CRM Software 5%
Data Base Management CMS 5%
Active Learning 45
Social Perceptiveness 50%
SOFTHARD

7. I help major record labels find fresh
amazing artist that are inspiring and will
have fans get emotional attached thus
increasing the overall value of that label.
PROMISE

8. CREDENTIALS
Work Experience:
• Manager at McDonald’s 3-4 Years
• SR Warehouse Associate 1-2 Years
Education:
• 2-3 Years Music Performance,
Interamericana Metro
• Music Business, Full Sail University
Awards:
• Graduated from High School with a high
4.0

9. COMPETITION
Johnny Crespo
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Currently enrolled in Music Business, B.S. at Full Sail
University
Leadership Experience:
• Has no Leadership experience
Skills and Proficiencies:
• Music Marketing
• Promotion
• Management
Kevin Ramos
Overall Online Presence:
• Has 201 connections, has a decent phote, but its not a
professional headshot, has a banner picture with a
personal quote.
Industry Experience:
• Has worked with band management in
the past and has booked shows around
Puerto Rico.
Education:
• Current student enrolled in Music Business, B.S. at Full Sail
University
Leadership Experience:
• Assistant Manager at McDonald’s, Leads Refrigeration
Department in his current Warehouse position.
Skills and Proficiencies:
• Public Speaking
• Leadership
• Team Player
Overall Online Presence:
• Only has 7 connections, his current job position and
school are posted, doesn’t have a banner to show, has
a nice headshot, could use some improvements.

10. COMPETITION
Logan Ballard
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Currently enrolled in Music Business, B.S. at Full Sail
University
Noteworthy Experience:
• Doesn’t show any leadership experience in his profile
Skills and Proficiencies:
• Musician
• Team Player
Kevin Ramos
Overall Online Presence:
• Has 138 connections, has a banner showing, only seems to
attend full sail, his about is very narrow.
Industry Experience:
• Has worked with band management in
the past and has booked shows around
Puerto Rico.
Education:
• Current student enrolled in Music Business, B.S. at Full Sail
University
Leadership Experience:
• Assistant Manager at McDonald’s, Leads Refrigeration
Department in his current Warehouse position.
Skills and Proficiencies:
• Public Speaking
• Leadership
• Team Player
Overall Online Presence:
• Only has 7 connections, his current job position and school
are posted, doesn’t have a banner to show, has a nice
headshot, could use some improvements.

11. BRAND POSITION
Pushing amazing art that tells a magnificant
story through songs, bringing humans
together in full happiness and synergy.
KEVIN “POLLITO” RAMOS
Growing up Kevin developed a
quirk that made him sound like
a little chicken, therefore his
closest friends started calling
him Pollito.

12. NETWORKING & MARKETING
Industry Events & Organizations
• Armor For Sleep Concert
‣ August 9 | The Social, Orlando
• MegaCon
‣ June 6 - ICEBAR, Orlando
• Energy Marketing Conference 14
‣ - November 17, 2020 | Orlando, FL
Digital Marketing
• Primary Content: Kevin will start to develop a personal blog where I
can share with people a mix of both my musical life and personal
health life. This will happen 2 times a week and once he gets more
comfortable he’ll make it 4 to 5 times a week.
• Primary Tools: The stories will be used on Youtube and will be teased
on Instagram where I will provide a link to my Youtube page. Some of
the content will also be shared on Facebook, but just enough to get
the Youtube page interesting.
• Website: He will post pictures with personal thoughts about his blog
on Instagram and will also use LinkedIn to to upload personal articles
about the blog.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking a Music Business Professional that knows how the
market moves and its been in the industry for more than
10 years. 2021
Formal Education
• Complete Music Business, B.S. by expected graduation
date in 2022
Technical Skills
• Read information about CRM and how to strategize to
get the best fit for the business. 2021
• Take Free Database Management Course May 25
• Take Microsoft Office training 2020
Soft Skills
• Take Public Speaking Course at LinkedIn Learning,
2021
• Create active learning techniques as taught by
LinkedIn Learning. 2021

14. Kevin Ramos
You know how we always hear the same type
of music being stream on popular radio and
malls? I can help establish more variety into every person’s
day by day. I have a lot of amazing ideas that will help the world be filled
with more color. Every song has a story and they way you make your
playlist is your own unique story, therefore I can make a unique story that
will get everyone emotionally attached.
“

15. REFERENCES
Summary Report Marketing Manager
Retrieved May 24, 2020
https://www.onetonline.org/link/summary/11-2021.00
Summary Report Business Analyst
Retrieved May 24, 2020
https://www.onetonline.org/link/summary/15-1199.08
Strategic Planning and Operations Analyst, Music Job Opportunity
Retrieved May 24, 2020
https://www.linkedin.com/jobs/view/1833647949/?refId=d401f050-4903-431f-b61a-
b5bc5b4e7766&trk=d_flagship3_search_srp_top
Music Generalist Job Opportunity
Retrieved May 24, 2020
https://www.linkedin.com/jobs/view/1827929768/?refId=d401f050-4903-431f-b61a-
b5bc5b4e7766&trk=d_flagship3_search_srp_top
Apple LinkedIn Senior Project Lead Job Opportunity
Retrieved May 24, 2020
https://www.linkedin.com/jobs/view/1718362544/?
refId=9535926e-00d2-45c8-96d5-29d54ce8f1a5&trk=d_flagship3_search_srp_top
Apple Target Market Demographics
Retrieved May 24, 2020
https://brandongaille.com/18-apple-target-market-demographics/
Marketing Manager Onet Information
Retrieved May 24, 2020
https://www.onetonline.org/link/summary/11-2021.00
Logan Ballard LinkedIn Profile
Retrieved May 24, 2020
https://www.linkedin.com/in/logan-ballard-0b38ab159/
Johnny Crespo LinkedIn Profile
Retrieved May 24, 2020
https://www.linkedin.com/in/johnny-crespo-mb/
Megacon Event
Retrieved May 24, 2020
https://www.eventbrite.com/e/megacon-orlando-11th-annual-official-afterparty-
mega-multiverse--tickets-96788243241?aff=ebdssbdestsearch
Armor For Sleep Concert
Retrieved May 24, 2020
https://www.eventbrite.com/e/armor-for-sleep-tickets-96128142863?
aff=ebdssbdestsearch
CRM Strategy Guide
Retrieved May 24, 2020
https://www.salesforce.com/crm/strategy/
Database Management Course
Retrieved May 24, 2020
https://www.coursera.org/learn/database-management
Microsoft Office Training
Retrieved May 24, 2020
https://www.nhorlando.com/training-and-certifications/microsoft-office
LinkedIn learning
Retrieved May 24, 2020
https://www.linkedin.com/learning/me?trk=nav_neptune_learning&u=50813145