Kevin Rosengren gave a presentation on leading transformational change at the Scrum Gathering 2019. He emphasized that affecting change requires engaging leaders and moving discussions to a collaborative "adult table." Change is difficult and cannot be delegated or achieved without buy-in from leadership. Presenters were encouraged to avoid an "us vs them" mentality, understand what leaders care about most, and identify and engage key stakeholders by listening first before crafting a simple, unexpected, credible and emotional message to gain support for change initiatives. The presentation highlighted the importance of partnership and accountability in implementing changes discussed.

1. Kevin Rosengren
Principal Consultant, Applied Frameworks
Scrum Gathering 2019
Leading Change from the Adult Table

2. Getting Started…
Write down 2 – 3 things
that you would like leaders
to do to support your
transformational change
effort.
• Find a partner…
• Introduce who you are,
and share your company
and your role.
• Share the 2 – 3 things
you wrote down

3. I’m a Product Guy… and Change Agent

4. This session does not contain a
silver bullet…
The Bad News:

5. Get Inspired

6. Effective change requires bidirectional energy

8. 1. Change is hard

9. 2. Leader buy-in is important

10. 3. Change responsibility cannot be
Delegated

12. Three failure patterns to avoid…

14. Let it go…
1. It’s not about us…
2. The outcomes are not
our outcomes

16. Connect to business outcomes
• Cash
• Profitability
• Customer satisfaction
• Market penetration
• Revenue diversification

19. Tools for Engaging

20. Identify the power players
From: Making Strategy, Colin Eden and Fran Ackermann

21. Ask questions, listen for the answer
• What are the things that are important to you?
• What can I do to help you succeed
If you listen carefully, Agility will be the answer.

22. Build your message
for SUCCESS
Simple
Unexpected
Concrete
Credible
Emotional
Stories
Craft your change message

23. Let’s put it into practice…

24. Create accountability partnership…
• Turn to your partner
• Share that one thing you are going to do to implement
the change you identified at the beginning of the
workshop
• Commit to when you are going to do it
• Exchange emails
• Follow-up with your partner – or me…

25. My presentation in four key points …
• Affecting change requires you to move to the “Adult
table” of the organization
• Change is hard, requires leadership buy-in and can’t be
delegated
• Avoid perpetuating the “Us vs Them” divide, gain
empathy with challenges of leaders and talk to them
about what is important.
• Be mindful about identifying key leaders, engage them
with questions first and later share a well crafted change
message
Image from productcoalition.com

26. Your ticket out…
What’s one thing that
inspired you today?
@appliedframewks

27. Thank you!
Kevin Rosengren
krosengren@AppliedFrameworks.com
@Krosengren @appliedframewks
(919) 710-8626