2. Acknowledgement
I would like to express my special thanks and gratitude to my
my professor Dr. Gyanabati Khuraijam for helping me in this
presentation, which also helped me in doing a lot of research and I
came to know about so many new things.
3. Contents
➔ About Media
➔ Proliferation of Internet
➔ Importance of media
➔ Negative sides of media
➔ Media in Indian Society
➔ Impact of media on youth
➔ Role of media during COVID-19
➔ Role of media in International politics
4. About media
In general, “media” refers to the tools of mass communication.
Media today consists of television, Internet, cinema, newspapers,
radio, magazines, direct mail, fax, and the telephone.
The influence of mass media has an
effect on many aspects of human life,
which can include voting a certain way,
individual views and beliefs, or
skewing a person's knowledge of a
specific topic due to being
provided false information.
6. Proliferation of Internet
In just one generation the Internet changed the way we make and experience
nearly all of media. Today the very act of consuming media creates an entirely new
form of it: the social data layer that tells the story of what we like, what we watch,
who and what we pay attention to, and our location when doing so
7. Importance of Media
● Media is a source of information for the people ensuring global
outreach
● A free and fair media strengthens democracy. It provides an open
platform to present diverse ideas and solutions
● People can promote their own business or choose best products
through media advertisements
● It provides entertainment and promote arts and culture
8. Negative Sides of media
● Biased media is a real threat to democracy as it can misguide the
general public
● Exaggerated media can encourage communal hatred and paranoia
● Media is still vulnerable to money and political influence
● People are bombarded with unnecessary information
● It sometimes promotes bad habits eg. consumption of junk foods,
unhealthy lifestyles
9. Media in Indian society
Media is a crucial feature of the Indian society. During the freedom
struggle, media was used as an instrument to criticize
the British Raj. It propelled India towards
Independence.
Now, It has become the ‘Fourth Pillar’,
viewed alongside the three organs
of the government.
● Media highlights many issues our
country is facing
● However, it is still under influence of money and power
The Bengal Gazette, the first English
newspaper of India
10. Impact of Media on Youth
POSITIVE
● Enrich youth with
knowledge
● Makes youths politically
aware
● Helps explore career
options
● Many social media tools
provide an outlet for
creative self-expression
● Sexual Education
NEGATIVE
● Distraction from studies
● self-image and body
image can be influenced
by social media
● Encourages bad habits
such as excessive eating,
drugs etc.
● Might instill wrong
perceptions and develop
erroneous beliefs
11. Role of Media during Covid19
● Mass media took important role in spreading
health awareness during the pandemic.
● Awareness of vaccination of programme
● kept people connected during lockdown
● assisted education through online learning
● Made work from home possible
12. Role of Media In International Politics
● Realising the power of the media channels,
governments and terrorist began to use media
for justifying their policies.
● debate on the relationship between the TV news
coverage and consequent decisions to intervene
for humanitarian purposes, the “CNN Effect”
● War-time media reporting is shaping opinions
about Russia’s Ukraine invasion
13. Conclusion
● With growth of internet, media sources has no limit
● Independent and unbiased media plays important role in the
progress of the nation.
● Media can influence people’s opinion.
● It highlights major issues the country is facing.
● It’s our duty to question credibility of media and be aware of vested
interests.
