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Retail 2.0 - I Negozi e il Digitale

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Con i progetti di formazione e sviluppo organizzativo su Retail 2.0, Digital Academy aiuta i retail manager, gli store manager, gli addetti dei punti vendita della tua azienda, a sfruttare tutti gli strumenti digitali disponibili: per vendere meglio e di più, per integrare comunicazione digitale e vendite sul territorio.
Facciamo formazione sul Digital Retail in aula e online: altrimenti come raggiungo lo store di Shanghai o il concessionario di Napoli?

Publié dans : Commerce de détail
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Retail 2.0 - I Negozi e il Digitale

  1. 1. 1 Retail 2.0 Usare bene il digitale, per sviluppare traffico e risultati commerciali dei punti vendita
  2. 2. Retail 2.0 Digital Academy sostiene la strategia di Digital Retail della tua azienda, con progetti in 4 fasi: ASSESSMENT Insieme a te: a) definiamo la tua strategia di digital retail: siti, social media, advertising, local marketing… b) misuriamo le competenze digitali delle persone che guidano la rete e che operano nei punti vendita BENCHMARK Sul digitale, come se la cava la tua rete distributiva rispetto ai concorrenti? Sviluppiamo online mistery shopping per i tuoi negozi e indagini benchmark sui competitor, per valutare l’uso di tutte le leve di digital retail FORMAZIONE Insegniamo a retail manager, store manager, venditori, addetti dei negozi della tua Azienda, a sfruttare tutti gli strumenti digitali disponibili per vendere meglio e di più, per integrare comunicazione digitale e vendite sul territorio COACHING ONLINE Seguiamo nel tempo la tua organizzazione e le tue persone: community, social learning, assistenza online, per accompagnare gli individui e i gruppi a sviluppare e mettere in pratica le loro competenze di digital retail Prosegui per scoprire i 10 TREND DEL DIGITAL RETAIL…
  3. 3. 1) Dai Social Media ai Local Social Media
  4. 4. 2) Dalla Search alla Local Search
  5. 5. 3) C’è spazio: per Grandi e Piccini
  6. 6. 4) C’è spazio: perché molti non fanno nulla Campione di 150 negozi, indipendenti e in franchising
  7. 7. 5) Le newsletter funzionano ancora!
  8. 8. 6) Le azioni che funzionano coinvolgono le persone: i clienti e chi lavora nei negozi
  9. 9. 7) Il Digital Retail insegue la coda lunga
  10. 10. 8) Dobbiamo imparare il Local Multichannel Marketing Local Site Fan Page Store ADV Sponsorship Testimonial Press ADV
  11. 11. 9) La comunicazione locale non è gratis… Owned Earned Paid Affiliation networks Price compare Mobile adv Display adv Keyword adv Social media adv Respon- sive site Company website Corporate blog Corporate profiles Mobile app Youtube Twitter LinkedIn Pinterest Facebook Instagram Whatsapp
  12. 12. 10) …ma spesso bastano 60 €
  13. 13. Per approfondire: DIGITAL RETAIL REPORT 2016 bit.ly/digitalretail2016
  14. 14. Digital Academy è un Marchio di Key2Know Srl Via Durini 26 20122 Milano T +39.02.91768779 digitalacademy.it info@digitalacademy.it

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