SlideShare a Scribd company logo
1 of 32
we will be
         developing and selling
              100% web based
              productivity tools
                             and
                100% creative
                digital services
for business and personal use
          that will enable users
       to overcome challenges
    they face while performing
      daily business functions
KeyFruit
Operations
        PRODUCTS
        InfoFlight DAM
        100% web based on-demand
        and enterprise scale
        Digital Asset Management System



                                          SERVICES
                                          • Online MarCom Strategy Dev.
                                          • Social Media Management
                                          • Competitor Watch
                                          • Beta - Testers
Operations | Products
KeyFruit Operations | Products




InfoFlight
                                            The First Turkish
                                           100% web based
                                 Digital Asset Management
                                                 Available as
                                             On-demand and
                                                  Enterprise
Digital Asset Management
Defining digital universe is
                                  a little like
       contemplating Avogadro’s number
                                    which is
                     the number of atoms
        in exactly 12 grams of carbon-12;

602,200,000,000,000,000,000,000
The digital universe is expanding
                by a factor of 10
                   every 5 years.
                       In 15 years
            it will surpass
       Avogadro’s number.
Online World
                   needs a
            super tool for
organizing the creation,
            management,
               distribution
          and archiving of
all kinds of digital assets
Digital Asset Management consists of
                    tasks and decisions
    surrounding ingesting, annotating,
  cataloguing, storage and retrieval of
                 digital assets, such as
     digital images, animations, videos,
                 documents and music.
Business Communications 1.0
Business Communications 1.0
     I have an e-mail
attachment quota and                      The proposal I wrote had 4 other versions
  I don’t know how to                     reviewed by my supervisor. Now, I need the        I need to find the files
 create an FTP folder.                    2nd version but I can neither find it nor the     I needed immediately
                                                       feedback given.                        without any further
                                                                                             communication with
                                                                                            my agency nor any of
        I can’t share all my files with FTP     The files I need are on                         my colleagues.
        because I don’t have the right to          my business PC.
        manage file sharing permissions.         I can’t reach them
             Also, I don’t want other            whenever I want or                          My hard disk has
          companies to see my ad even              work at home or                        crashed. I have to go
         before it has been published?!?!          anywhere I want.                       back and restore my
                                                                                             back up. The last
                                                                                           time I got a back up
  I’ve had enough with                                                                           was over
                                I want to share my
    the DVD / Courier                                       I can’t open that file with       2 months ago.
                             presentation online and
        expenses.                                            my PC at home! It says
                             get a quick review from
                                                               “You don’t have the
                              my supervisor without
                                                              software necessary to
                              the e-mail attachment
                                                               open this file”. I was
                                    hassle?!?!
     I lost my                                                   able to open it at
 USB/Flash/Mobile                                                    office?!?
        disk.
Business Communications 2.0
Ready for a Change?
min   sec
min   sec
min   sec
MEET
InfoFlight
MEET
InfoFlight




         Work anywhere                       Upload ,download and share any kind of multiple files at once




Work privately or in collaboration      Various levels of Security Control




 File Versioning and Online Documents                   Search in folders and files
Operations | Services
KeyFruit Operations | Services




Online MarCom Strategy Dev.
KeyFruit Operations | Services




Online MarCom Strategy Dev.




                                 Source: Chaffey (2006)
KeyFruit Operations | Services




Online MarCom Strategy Dev.

    Marketing plan ≠ e-Marketing plan
    Most organizations do have:
           Marketing strategy
           Marketing plan
           NO e-Marketing plan
           NO Brand advocacy strategy
    Good news: The Internet keeps on growing
    Bad             news: It’s getting harder to be found
KeyFruit Operations | Services




Social Media Management
                                                           Blogging

                                            Photo                          Micro
                                           Sharing                        Blogging




                                  Video
                                                                                     RSS
                                 Sharing              Key Social
                                                        Media
                                                      Platforms


                                   Podcasts                                    Widgets



                                                 Message            Social
                                                 Boards           Networking
KeyFruit Operations | Services
KeyFruit Operations | Services
KeyFruit Operations | Services




Competitor’s Watch
                                              Finders



                                                           Domain &
                                  Links                     Hosting
                                                          Information

                                           Monitor Your
                                           Competitor’s
                                             Online
                                            Activities

                                                            Company
                                 Changes
                                                          Information



                                             On Their
                                             Website
KeyFruit Operations | Services




Beta Testers
    Black Box Testing
    White Box Testing
Who is KeyFruit Inc.?

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Who is KeyFruit Inc.?

  • 1.
  • 2. we will be developing and selling 100% web based productivity tools and 100% creative digital services for business and personal use that will enable users to overcome challenges they face while performing daily business functions
  • 3.
  • 4. KeyFruit Operations PRODUCTS InfoFlight DAM 100% web based on-demand and enterprise scale Digital Asset Management System SERVICES • Online MarCom Strategy Dev. • Social Media Management • Competitor Watch • Beta - Testers
  • 6. KeyFruit Operations | Products InfoFlight The First Turkish 100% web based Digital Asset Management Available as On-demand and Enterprise
  • 8.
  • 9.
  • 10. Defining digital universe is a little like contemplating Avogadro’s number which is the number of atoms in exactly 12 grams of carbon-12; 602,200,000,000,000,000,000,000
  • 11. The digital universe is expanding by a factor of 10 every 5 years. In 15 years it will surpass Avogadro’s number.
  • 12. Online World needs a super tool for organizing the creation, management, distribution and archiving of all kinds of digital assets
  • 13. Digital Asset Management consists of tasks and decisions surrounding ingesting, annotating, cataloguing, storage and retrieval of digital assets, such as digital images, animations, videos, documents and music.
  • 15. Business Communications 1.0 I have an e-mail attachment quota and The proposal I wrote had 4 other versions I don’t know how to reviewed by my supervisor. Now, I need the I need to find the files create an FTP folder. 2nd version but I can neither find it nor the I needed immediately feedback given. without any further communication with my agency nor any of I can’t share all my files with FTP The files I need are on my colleagues. because I don’t have the right to my business PC. manage file sharing permissions. I can’t reach them Also, I don’t want other whenever I want or My hard disk has companies to see my ad even work at home or crashed. I have to go before it has been published?!?! anywhere I want. back and restore my back up. The last time I got a back up I’ve had enough with was over I want to share my the DVD / Courier I can’t open that file with 2 months ago. presentation online and expenses. my PC at home! It says get a quick review from “You don’t have the my supervisor without software necessary to the e-mail attachment open this file”. I was hassle?!?! I lost my able to open it at USB/Flash/Mobile office?!? disk.
  • 17. Ready for a Change?
  • 18. min sec
  • 19. min sec
  • 20. min sec
  • 22. MEET InfoFlight Work anywhere Upload ,download and share any kind of multiple files at once Work privately or in collaboration Various levels of Security Control File Versioning and Online Documents Search in folders and files
  • 24. KeyFruit Operations | Services Online MarCom Strategy Dev.
  • 25. KeyFruit Operations | Services Online MarCom Strategy Dev. Source: Chaffey (2006)
  • 26. KeyFruit Operations | Services Online MarCom Strategy Dev.  Marketing plan ≠ e-Marketing plan  Most organizations do have:  Marketing strategy  Marketing plan  NO e-Marketing plan  NO Brand advocacy strategy  Good news: The Internet keeps on growing  Bad news: It’s getting harder to be found
  • 27. KeyFruit Operations | Services Social Media Management Blogging Photo Micro Sharing Blogging Video RSS Sharing Key Social Media Platforms Podcasts Widgets Message Social Boards Networking
  • 30. KeyFruit Operations | Services Competitor’s Watch Finders Domain & Links Hosting Information Monitor Your Competitor’s Online Activities Company Changes Information On Their Website
  • 31. KeyFruit Operations | Services Beta Testers  Black Box Testing  White Box Testing

Editor's Notes

  1. Biz dijital iletişim çözümleri sunan bir firmayız. Bu yüzden tüm operasyon birimlerimiz %100 web tabanlı. Amacımız, bu iş prensibine bağlı kalarak kurumsal veya kişisel internet kullanımındaki günlük hatta anlık engelleri aşıcı dijital iş çözümleri sağlayan ürünler geliştirmek ve de yaratıcı iletişim çözümleri odaklı servisler sağlamaktır.
  2. Şimdi size KeyFruit’in neler yapabildiğini anlatıyor olacağım…
  3. Operasyonlarımızı 2 ana başlık altında topladık; Ürünler ve Servisler Net tabanlı İş Çözümü geliştirmek şirketimizin kuruluş amacı. Bu amaçla operasyonlarımızın daima 100% web tabanlı olması ve bu platformlarda yaşanan sıkıntılara çözüm sağlaması öncelikle hedefimiz. InfoFlight ise bu Ürün Geliştirme Birimi’mizin ilk projesi: InfoFlight, ilk Türk %100 web tabalı Dijital Varlık Yönetim Web Uygulaması’dır. Enterprise ve On-Demand olmak üzere iki farklı kullanıcı tipi bulunmaktadır. Ürünümüzün nelere kadir olduğu, yaşadığınız sorunlara nasıl çözümler sunduğuyla ile ilgili detaylı bilgilere ve bazı örnek ekran çizimlerine sunumun diğer safhalarında yer veriyor olacağım. Servisler başlığı altında, KeyFruit kurucu ortaklarının geçmiş kariyerlerinde çeşitli firmalarda irili-ufaklı 100lerce projede edindikleri ve zamanla uzman oldukları alanlarda “yenilikçi ve direkt-ihtiyaca yönelik” kurgulayarak servisleştirdikleri hizmetleri inceliyor olacağız.
  4. Bizler, reklam, yazılım ve kurumsal kaynak planlama kökenli bir grubuz. Ortak noktamız, yaratıcılık ve dijital dünya. Yıllardır hizmet verdiğimiz markalar, parçası olarak çalıştığımız projeler ve iletişimde olduğumuz çalışma arkadaşlarının ortak ihtiyacı olarak gördüğümüz “Dijital İş Çözümleri sayesinde Yeni Soluklar” InfoFlight’ın çıkış noktası oldu. İşte ilk %100 web tabanlı Türk Dijital Varlık Yönetimi Uygulaması olan InfoFlight’ın çıkış öyküsü…
  5. Öncelikle InfoFlight’ın aslında “neyi” çözümlediğinden başlamak en doğrusu; InfoFlight, bir Dijital Varlık Yönetim Uygulaması.
  6. Dijital Varlıkları, Dijital Evren olarak tanımladığımız çok büyük bir evrenin partikülleri olarak tanımlayabiliriz.
  7. Günümüzde, internet kullanımının gerek ülkemizde gerekse dünyadaki inanılmaz bir eğriyle artıyor olması, interneti hem iş süreçlerinin hem de kişisel hayatın vazgeçilmez bir öğesi haline getirdi. Bu gelişmenin en doğal sonucu olarak internetin kullanıldığı her saniye dijital dünyaya eklenen 1 byte’tan 10larca gibabyte’a varan dijital bilginin de “saklanacağı” alanlara olan ihtiyaç artmaya başladı. IDC’nin 2008’de hazırladığı araştırma sonuçları, durumun pek iç açıcı olmadığını gösteriyor zira “yaratılan dijital bilgi” ile “müsait saklama” arasındaki fark her saniye çok hızlı bir şekilde artıyor. 2011’de “fark”ın ulaşacağı ön görülen boyut 900 exabyte. (1 exabyte’ın 1 milyar terrabyte’a denk gelen veri ölçümleme birimidir.)
  8. Sıfırlarını saymanın bile insanı yorduğu bu rakamlardan yola çıkarak, Dijital Evren’in ne kadar büyük bir yapı olduğunu da daha net olarak görebiliriz. Belki Avogadro sayısı’nı daha önceden duymuşsunuzdur. Avogadro sayısı 12 Carbon – 12 elementi içindeki atomların sayısı olarak geçmektedir ve 6,02’nin 10 üzer 23 ile çarpılması sonucu ortaya çıkan bir sabit değerdir. 10 üzeri 23 sayısının matematiksel karşılığını söylemek çok zor olduğu için ona “Avogadro” ismiyle hitap etmek ve onu “çok çok büyük sayı” yerine kullanıyor olabiliriz.
  9. Bu bilgiyi neden paylaşıyorum; çünkü her 5 yılda bir 10 katı büyüyen Dijital Evren’in 15 yıl içinde Avogadro sayısını dahi aşacak bir büyüklüğe ulaşacağı ön görülmektedir.
  10. Bu yeşermiş Superman aslında; bugün büyük, yarın çok daha büyük bir felaketin önüne set olacak süper kahramanı simgeliyor. O, Dijital Varlık Yönetimi aracılığıyla, sıfırlarını yazması bile insanı yoran devasa bir bilgi okyanusu içinde iletişim halinde olan internet kullanıcılarının dijital varlıklarını, düzenli, her yerden erişilebilir ve kolay organize edilebilir ve ortaklaşa kullanılabilir şekilde sadece ama sadece bir internet bağlantısı sayesinde kullanabiliyor olmalarını sağlayacaktır.
  11. Dijital Varlık Yönetimi terminolojisi ile hayatlarımıza henüz girmemiş olsa da aslında sahip olduğu anlam ve hem iş hem de kişisel yaşantılarımızdaki vakalarıyla bizlerden biri… Dijital varlıklarımızla ilgili sahiplenilme, açıklanma, paylaşılma, saklanma ve kategorize edilme süreçleriyle ilgili görevlerle kararların bütününe verilen isim…
  12. Günümüz İş İletişim Süreçleri’ndeki süreçlerin hızlıca üzerinden geçmemiz gerekirse;
  13. Peki bu süreçlerle ilgili olarak her şey yolunda mı gidiyor yoksa sizler de birazdan paylaşacağım “Görüşler”e katılıyor musunuz?
  14. İşte bu ve benzeri birçok çözüm bekleyen engel yüzünden, iş gücü, kurumsal bilgi birikimi ve en en önemlisi zaman kaybediyoruz. Bizler KeyFruit olarak gerek yurtdışındaki İş Süreçleri’ni inceleyerek, gerekse çok detaylı bir araştırma yürüttükten sonra İş Süreçleri’nin bir sonraki evde bu şekilde olması gerekliliğine inanıyoruz; her çalışanın ofis, yazılım, donanım ve zaman bağımsız çalışabiliyor olması gerektiğini düşünüyoruz. InfoFlight’ı da işte tam bu noktada konumlandırıyoruz.
  15. Değişime hazır mısınız?
  16. O zaman sizi InfoFlight ile tanıştırayım…
  17. InfoFlight, kurum çalışanları, kurumun bayileri, hizmet alınan çözüm ortakları ve yayın kuruluşları gibi geniş bir kullanıcı yelpazesi için kurgulanıp, geliştirilmiş tamamıyla internet tabanlı (kullanıcı tarafında hiçbir kurulum gerektirmeyen) bir Dijital Varlık Yönetimi Uygulaması’dır. Peki InfoFlight’in ne gibi meziyetleri var;
  18. Internet Pazarlaması, pazarlama hedeflerine dijital teknolojileri uygulayarak erişmektir. E-Pazarlama, pazarlama hedeflerine elektronik iletişim teknolojilerini kullanarak erişmektir.
  19. Finders Use these tools to identify your competition. Competition Finder Tool : Search Engine Genie’s tool will help you locate websites that compete with yours and allows you to compare them. Google Alerts : Set up a Google Alert for your targeted keywords and find out whenever anyone publishes a new site or information relating to your query. Related Link Suggestion Tool : SEO Book’s tool will help you find competitors by keyword. Domain & Hosting Information With these tools, you can get the dirt on your business competition’s domain and hosting service. Whois : You can find a lot of information about your competitor using Whois, which supplies contact and location information where available. Who is Hosting This? : Get the lowdown on your competitor’s hosting company by making use of this tool. Domain History : Using this tool, you can find out who has owned a specific domain, who they bought it from, and how long they’ve owned it. IP Domains : This tool will show you other domains that are hosted along with your competitor’s, and may help you discover projects and websites that they are working on. Mark Alert : Make use of this tool, and you’ll be able to find out whenever a domain name using your trademark is registered. 50 Web Tools to Keep Tabs on Your Competitors Business , Tips and Tools November 5th, 2008 If you’re in business , you almost surely have some sort of competition to keep tabs on. And in this day and age, you can bet that there’s some information to be found about your competition online. By making use of these resources, you can keep an eye on what your competition is up to. Finders Use these tools to identify your competition. Competition Finder Tool : Search Engine Genie’s tool will help you locate websites that compete with yours and allows you to compare them. Google Alerts : Set up a Google Alert for your targeted keywords and find out whenever anyone publishes a new site or information relating to your query. Related Link Suggestion Tool : SEO Book’s tool will help you find competitors by keyword. Domain & Hosting Information With these tools, you can get the dirt on your business competition’s domain and hosting service. Whois : You can find a lot of information about your competitor using Whois, which supplies contact and location information where available. Who is Hosting This? : Get the lowdown on your competitor’s hosting company by making use of this tool. Domain History : Using this tool, you can find out who has owned a specific domain, who they bought it from, and how long they’ve owned it. IP Domains : This tool will show you other domains that are hosted along with your competitor’s, and may help you discover projects and websites that they are working on. Mark Alert : Make use of this tool, and you’ll be able to find out whenever a domain name using your trademark is registered. Company Information Get the dirt on your competition’s important filings, legal issues, and more. EDGAR : The Security and Exchange Commission’s database will help you find company filings on your competitors. Better Business Bureau : Find out what customers are saying about your competition by checking with the Better Business Bureau. Yahoo! Finance : You can get plenty of information about publicly traded companies using finance sites like Yahoo!’s. Hoover’s : Another excellent source of information on publicly traded companies is Hoover’s. The site sometimes offers information for privately held firms as well. Company Profile Report : Dun & Bradstreet’s information tool can help you locate sales, contacts, and more. Trademark Electronic Search System : Look for any trademarks your competitor has filed by using this tool. KnowX : You can find out if your competitor is involved in any legal battles by searching records with KnowX. Patent Electronic Business Center : Get a look at your competitor’s published patent applications with this tool. On Their Website You can find out a lot about your competition by just checking out their website, sometimes with the help of tools. Source code : Read the source code behind your competitor’s website, and you can learn about their meta tag keywords and more. SpyderMate : Use SpyderMate to crawl your competitor’s site and find the strengths and weaknesses of what they offer. Robots.txt : Take a look at your competitor’s robots.txt file (generally located at www.yourcompetitor.com/robots.txt) to find out what they’re hiding from search engines. Their blog : You can subscribe to and read your competitor’s blog to see what they’re up to. Changes Keep up with the latest changes from your competitors with these tools. RSS : Use any RSS tool to subscribe to your competitor’s feed and be alerted to any changes on their website or blog. Archive.org : Look through the history of a website and see how the domain has changed over its lifetime. CodeMonitor : This tool will take a snapshot of code on your competitor’s page and notify you when a change has been made. Links Use these web tools to stay on top of your competition’s link strategy. Link Popularity Comparison Tool : Find out how popular your links are in comparison to your competitor’s. Backlink Checker : Use Backlink Checker to find out who is sharing links with your competitors. Link Harvester : Take a look at your competitor’s backlinks using this tool.
  20. Black Box olarak test etmek demek, projenin mekaniğine ait çarkları görüntüleyerek test edecek hiçbir erişim hakkına sahip olmaksızın, düz bir kullanıcı gibi “dışarıdan” gözlemleyerek test etmek demektir.