Market Potential for (M)VAS: Mobile Value Added Services in the Middle East SHARIQ FARAZ [email_address]

Contents ( M)VAS : Industry Background & Functionality Importance of (M) VAS for Broadcast & Telecom sector Market Potential for (M) VAS companies in Middle East

M-VAS was created as a result of convergence between Media & Content firms MVAS

MT2 Etisalat or Du Value chain and revenue sharing model of VAS industry MBC, Rotana Music ADMC’s www.getmoarabia.com Mobile Game content creators www.glu.com Revenue Revenue

End user Network Operator Aggregator Content Application owner End user pays for the content Operator keeps 60-70% of the revenue Aggregator gets 20-25% of revenue Content owner10-15% revenue Aggregator Revenue Platforms in VAS industry

VAS Value Chain Members and their functional relationships

Projected split of (M) VAS sector Globally by 2010

Contents Importance of (M) VAS for Broadcast & Telecom sector (M)VAS: Industry Background & Functionality Market Potential for (M) VAS companies in Middle East

Int’l example: Overview of VAS market entry process in China

Contents (M)VAS: Industry Background & Functionality Market Potential for (M) VAS companies in Middle East Importance of (M) VAS for Broadcast & Telecom sector

Growth of Free to Air Satellite Channels in Middle East 2009

i-TV (SMS 2 TV) Market in Middle East * Middle East market for SMS to Television chat estimated for US$ 80mn

i-TV (SMS 2 TV) Arabsat Nilesat 2007-08

Business Indicators Rankings 2009 IPTV Market in Middle East Lebanese company for development of Beirut Solidere IPTV is commercially launched Lebanon Integrated Telecom Provider Orange IPTV is commercially launched Jordan Integrated Telecom Provider Qtel IPTV is commercially launched Qatar - No commercial launch Fiber optic option being considered by Omantel, Nawras Oman - No commercial launch Batelco incumbent service provider Bahrain - No commercial launch Government backed Fiber to Home project Kuwait - No commercial launch Several service providers ITC, STC, GO KSA Integrated Telecom provider Etislat, Du IPTV is commercially launched UAE Description Service Provider Offering IPTV IPTV availability/plans Country .

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